Dear <<First Name>>
With misinformation surrounding corona spreading faster than the virus itself we are curious to hear more about your communication approach. From a professional perspective it’s interesting to see this play out, to observe the different communication strategies around the world and their impact.
The Brits for example went with the catchy: catch it, bin it, kill it.
That however first brought to mind catching the virus.

The Dutch on the other hand completely omit the ‘bin it and kill it' steps from their official communication. And we have undoubtedly all found disintegrated tissues in our washing machines and driers before.

Having said that, with the science of COVID-19 rapidly evolving communicating evidence-based measures in a world where people are rapidly whipping each other into hysteria (amongst other things resulting in panic buying of toilet paper) remains a tough challenge.
Interestingly Taiwan, Hong Kong, Singapore and South Korea, despite their geographical proximity to China seem to be faring quite well at the moment. And that is the result of learning from the 2002-2003 SARS epidemic and the 2015 MERS epidemic. Taiwan for example has a Central Epidemic Command Center (CECC), which was set up post-SARS and is tasked with coordinating responses to viruses. Key factors in these countries (so far) containing the outbreaks are a strong reliance on information, lots of virus tests, and quick data-informed decisions. And with regards to information that means not only evaluating the available data, but also transforming these into actionable regulations and clear communication. For example, Taiwan's CECC disclosed locations visited by known cases, then advising people who were in these locales at the same time to conduct conduct self-health management for 14 days.
Learning from past own experience is one thing, learning from another's past experience is something else. Yet perhaps in this unprecedented situation that is exactly what we need to do. Go out and find what worked, and what didn't work, in your past communications, and how other counties, states or countries have approached a similar problem.
We wish you all the best, and please get in touch if you have a query we might be able to help with.
Best wishes,
Saskia, Claudine, Klaus, Tingyi, Rodrigo and Julia
P.S. For those of you who noticed that our February newsletter didn’t make it out, we sincerely apologise!
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