TikTok is on track to be the world's most downloaded app in 2020. And the chances are many of your employees and future talent are either already on it, or about to discover it.
As TikTok rapidly gains popularity, its audience is diversifying. Many brands are seizing the opportunity by integrating the platform into their marketing and advertising campaigns. But few have ventured into the world of employer branding on social media’s fastest growing app.
So how can you start to leverage TikTok to showcase company culture?
And why should you bother? Check out our guide below.