Values have long been the bread and butter of brands architecture. But today, they’ve got to work harder than ever.
They should inform decision-making and cultivate the right behaviours for your company to thrive.
But how embedded are your values in your organisation and do you ever take the time to reflect on the evolution of values as companies shift shape? Do your values still stack up in the hybrid world?
Join our masterclass on March 9th at 15:00 GMT to find out how you can recalibrate and reinvigorate your corporate values to serve your company’s true purpose in a changing world.

The lowdown
In this 90-minute session, we will: 
  • Re-establish how they can help you be distinctive and how they influence your company’s ability to thrive
  • Explore the values of industry titans, flops and mavericks to see how they stack up in reality
  • Give you the tools to consider what your values say about your organisation, how they show up and whether they still align to your purpose, desired behaviours and culture
  • Learn powerful co-creation tools to open a dialogue with leaders and employees around evolving your values in the new working world
What you’ll take away:
  • An understanding of the influential role that values play in company culture
  • A clear steer on how to examine whether your values still stack up
  • Tools and techniques, you can leverage to co-create your values evolution with your people and embed them within your business
Book your place here. Limited tickets available.

Can’t make the date? Drop us a line at and we will happily set up a bespoke session for your team.

Book your place here
If this masterclass doesn't tickle your fancy, check out our full range of UC Sessions here. 
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