January 2016, Red Privet Newsletter. View this email in your browser


Think First: A No-Nonsense Approach
“Strategy is all about finding the sweet spots between what users want to make their lives easier and what the business needs to accomplish in order to survive, to prosper. It’s about recognizing the gaps and the overlaps between those goals and thinking about how design can best serve both of these masters.” Joe Natoli, UX Booth  >>Read Article
Introducing Digital Humanism Into Customer Experience Design
“The customer experience and customer experience design is something you can only take so far, and then you have to let your customers move and groove with it. You need to adapt to their behaviors. You need to embrace serendipity.”  Mark Johnson, Loyalty360  >>Read Article
An mHealth Mantra: Apps Work When They Focus on the User
The best clinical app in the world, designed to perfection to help people cope with a chronic disease or some other medical issue, will fade into obscurity if it focuses only on what the doctor wants the patient to know.” Eric Wicklund, mHealth News  >>Read Article


The 3 C's of Patient Intercepts
The first of our 2-part blog series, “All About Patient Intercepts”, this post will cover the technique of using patient intercepts (including conversation, context, and culture), and why at Red Privet we often refer to intercepts as the “secret weapon” in research.  In next month’s blog, we’ll explain why you should consider the patient waiting room as a prime location for intercepts.


The Value of Customer Journey Maps

Read about how Red Privet created journey maps to help our client identify the Moments that Matter to their customers – uncovering opportunities where meaningful engagement can occur. >>Our Work

Meet Our Newest Priveteers

We're thrilled to introduce two of our newest employees: Andy Mathers, Experience Designer & Chris Baughman, Experience Developer. Meet our team.  >>Our People


We're Hiring

Positions are available for a Senior to Principal-Level Experience Developer (Technical Lead) and a Part-Time Office Coordinator/Manager (20 hrs/wk).  >>Work With Us

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Red Privet LLC 415 Market St Suite 201 & 202 Harrisburg, PA 17101 USA

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