Hey <<First Name>>:
Hope you had a safe and happy (and long) 4th of July holiday weekend. I know we did: anytime we end the fireworks festivities with all our digits still attached makes the weekend a winner in our book.
Our mid-Summer newsletter is below. We're featuring articles on what's troubling the Olympics, how pervasive second screening is, how to get ready for opening a new sports arena, a list of the most bizarre meetings we've ever had, and much more. In other words, it's perfect beach reading (provided you keep sand out of your phone...)
Enjoy!
-Dave & Andy
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Once the gold standard for global sporting events, the Olympic Games have been in a slow spiral toward irrelevancy for the last 20+ years. In this issue's Brain Food article, we take a look at what's ailing the Games, and offer some suggestions on what can be done to return some luster to the Rings.
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Darrin Gross, Partnership Marketing, Sacramento Kings
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The NBA's Sacramento Kings just completed a successful inaugural season at their new downtown arena, the Golden 1 Center. Sr. Director of Partnership Marketing Darrin Gross offers 5 tweets on some of the unique challenges and opportunities presented by transitioning sponsors into a new building.
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- Initial sales plan design should focus on largest level partnerships: naming rights & foundational. These add credibility to your story.
- Ensure all current deals end in the final year of your old building. Don’t carry over bad or undervalued deals.
- Vet your current partner list to identify who’s interested in stepping up to a marquee partnership
- New building = new set of rules. Don’t assume that you will have the same opportunities or control as your old building.
- Don’t screw up your chance for a fresh start. Not many people get to begin again…you do.
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You can follow Darrin on Twitter: @dgross32
Missed a previous #5Tweets? No need to worry. We post past versions in our blog so you'll never be without these 140 character pearls of wisdom.
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Last issue we asked you about your thoughts on eSports, and it turns out you're a bullish bunch. Nearly 50% of you believe there's a lot of growth ahead for eSports, and another third of you feel that, while eSports may be a niche offering, it's here to stay. Click here to see how the voting broke down.
Now we'd like to get your thoughts on the Olympics. If you read this issue's Brain Food section, then you know we're concerned that after years of scandal, host bidding challenges, and diminishing viewership, the Olympics are no longer the sports marketing powerhouse they used to be. But are we being overly harsh?
Click on one of the survey responses below to share your opinion about the Olympics' ability to deliver for their sponsors. We'll post the results in our next issue.
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The concept of second screening (using a 2nd device while watching television) has been on marketers' radar for a while, but there wasn't much known about how pervasive it was. Turns out it's REALLY pervasive, especially among sports fans.
The folks at Global Web Index asked English Premier League fans about second screen use. Their findings suggest that a full 91% of respondents divide their attention between TV and another device. Here's how their device usage broke down:
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Social media and chatting/messaging with friends were the most popular activities for second screeners, with both being mentioned by 50% of respondents.
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Here's who we're following on social media right now.... Virtual reality, augmented reality, artificial intelligence, oh my! The pace of technology change in sports is breakneck, and SportsTechie helps us stay on top of it... The National Sports Forum continues to be one of the industry's best conferences... FloridaMan curates some of the more colorful news headlines from around the state of Florida, which inevitably makes us wonder: what exactly is in the water of the Sunshine State...?
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- McDonald's No Longer Olympic Sponsor: Mickey D's partnership with the Olympics began 40 years ago when the QSR giant shipped burgers to homesick athletes during the 1968 Mexico City games. While Intel took their place as a TOP sponsor, McDonald's now joins Budweiser, AT&T and Citi as major global advertisers who are walking away from what was once the most powerful brand in sports. The halo of the Olympic rings is clearly dimming.
- No Sports for NetFlix: Sometime the biggest deals are the ones that don't happen. Swimming against the tide of digital media companies investing in sports rights (see Amazon and the NFL), NetFlix CEO Reed Hastings rules out streaming live sports. Reason? Sports work best in the moment, and are resistant to binge-watching. Clearly he's never been at our house for one of our Patriot Super Bowl marathons...
- United Airlines and LA Coliseum: Beleaguered United Airlines recently signed on to become the new title sponsor of the historic Los Angeles Coliseum. The 15 year, $70 million deal is the largest college naming rights deal to date, and ties United to the USC Trojans, Los Angeles Rams (temporarily), and (possibly) a Summer Olympic Games. Twitter predictably had a field day with the news, resulting in volumes of snark about fans being forcibly dragged from their now 2" narrower seats.
- Miami Plans MLS Stadium with No Parking: As transportation continues its tumultuous period of disruption, the David Beckham-led Miami MLS group is doing something once thought unthinkable for a sports franchise: they're planning to build a new stadium without any dedicated parking.
- eSports Wagering: In another sign that eSports are here to stay, Nevada Governor Brian Sandoval just signed SB240, which legalizes parimutuel betting on competitive video game playing.
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We've all had them: meetings from hell. Or if they weren't from hell, they were hysterical. Or ridiculous. Or confusing... You get the idea.
In our combined 45+ years of working in sports and sponsorship. we've taken some truly amazing meetings. Some of these sit downs, however, are just so memorable that they warrant inclusion in our list of Top 5 Most Memorable Meetings We've Ever Had. Where necessary, names have been changed to protect the innocent...
How about you? What's the most memorable meeting you've ever sat in on? Click here to let us know!
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