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A quick burst of useful information from ADC Partners.
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Useable Newsables on Sports Business, Marketing and More
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Hey <<First Name>>:

A huge thanks to everyone who provided such great feedback regarding the first issue of Partner Posts! People said it was "perfect", "quick-hitting", and "Pulitzer-worthy". (Well, OK, maybe we made that last one up...)

We've added a couple of new sections to this latest issue:
  • Your Turn: A one question survey on a topic of the day.  
  • Last List: A random list we've compiled that provides no real value other than helping you procrastinate. (You're welcome!)
If you have any suggestions for future issues, we'd love to hear from you. Please click here to let us know what you think!

-Dave & Andy
In our last issue, we touched on the enormous digital rights deal between Real Madrid and Providence Equity Partners. The deal reveals an essential truth about sports marketing in a digital age: sports properties provide brands with a relentless "digital gravity" that pulls otherwise distracted online denizens into their orbit. Our article recommends how brands can effectively harness sports' digital gravity for their content marketing efforts

And now for something completely different... We riffed about the link between "Monty Python and the Holy Grail" and sponsorship measurement. This post should clear up any questions you have about the relationship between Grail quests, absurdist British humor, and the pursuit of ROI/ROO. You did have questions... right?
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When Casey Stauffer began managing corporate partnerships at BYU, Facebook had 12 million users (today it's 1.8 billion.) Since then, BYU has become one of the most adept sports organizations at using social media to engage fans with sponsors. Below are Casey's five tweets on finding success with social media, sports and sponsorship:
  1. Content is king in sports, and video content is the KING of Kings. Social Media is visual. NOT text based. Show rather than tell.
  2. Weave sponsored content into what you’re doing. Don’t just push sponsor content that’s not connected/relevant. Followers will not engage.
  3. Timing & timeliness is EVERYTHING. Being methodical in addition to “in the moment” on your posts avoids follower FOMO.
  4. Show your teams, athletes and coaches in a way that nobody else is. Show your followers what they can’t see anywhere else.
  5. Educate sponsors on using your content to engage fans and connect w/ brands. They can help carry the conversation in a meaningful way.
You can connect with Casey on Twitter: @stauffer5
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Social media has profoundly impacted almost every industry, but perhaps none more so than sports and marketing. What's the one social media platform your business relies on the most? Let us know by clicking one of the links below, and we'll post the results in our next issue.
The American Marketing Association and Kantar Vermeer recently surveyed over 300 marketing professionals about a variety of topics, including how they divide up their marketing budgets. Sponsorship's slice of the pie has never been bigger. The reason? Exploding rights fees and more brands using sponsorship to stand out in an atomized media environment are the most likely culprits. 
Curious about which of these marketing expenses are first to go on the chopping block when budgets tighten? Click here for the answer. (Hint: it's not sponsorship.)
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Here's who we're following on social media right now.... The Drum provides a steady diet of marketing news and information from across all channels and disciplines... SportsEcon, a relatively new feed run by Bridgewater State University's Margret Brooks, does a nice job of curating sports business news... We can never get enough of data visualizations, so Best Infographics is a must... And comedian Jim Gaffigan always provides a welcome respite from a long day... 
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A few shout outs to friends and colleagues: 
  • Brad Taylor is becoming a bigger dog. The GM of the El Paso Chihuahua's (see what we did there with the 'bigger dog'..?) was recently named a VP of MountainStar Sports Group, the team's holding company.
  • Congrats to former IMGer Kevin Doidge for his new role as Sales Director of the Brewers Association, producers of the Great American Beer Festival (send samples, KD...)
  • You can add "author" to multi-hyphenates Pat Gallagher and Stephanie Martin, who are preparing to release their new book "Big Game, Bigger Impact", about their experiences putting on Super Bowl 50.
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We wouldn't be keeping with the tradition of the Internet if we didn't offer an opportunity to waste time on something unproductive. And so, with this in mind, we've compiled a list of our 10 favorite sports logos and the reasons we love them. Bruins, Dragons and Biscuits all made the list. Anything from New York did not. Any egregious omissions? Compelled to share your own? Click here to let us know!
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