Rucksack Universe: Home Sweet Road. Craft Beer & Homebrew: New Craft Beer Cookbook. Content & Marketing: HootSuite. And one more thing...
Anthony St. Clair - Live the world


There is no such thing as bad weather, only wrong clothing, said a wise friend and mama I know. I couldn't agree more. Fall in Western Oregon means a return to things like shoes and rain jackets. Some whinge about our famous rain, but I find great joy and comfort in the misty drizzle that will be part of our days for the months to come.

The gray, wet days mean a return to the comforts of home: strong coffee, dark beer, warm fires, thick sweaters and comfort food (more on that in a bit). These days also mean time to curl up with good books. I for one have been devouring Margaret Atwood's MaddAddam, the last book in an apocalyptic speculative fiction trilogy that is equal parts compelling and terrifying. If you haven't read it yet, catch up with the first 2 volumes: Oryx and Crake and The Year of the Flood.

It's not all reading though. I'm putting on right clothing and continuing work on some fruit tree prep and other backyard projects. Warm and dry inside again (and with a cuppa black coffee), I've also been hard at work...

Go to Rucksack UniverseRucksack Universe

In the September newsletter, I mentioned that I was hard at work on a new Rucksack Universe project, and that I'd tell you more about it in the October newsletter. Well look at that. Here we are :)

Set in Ireland after the events of The Martini of Destiny, the fantasy novella e-book Home Sweet Road is the story of an ordinary woman who hides extraordinary secrets from two men who are not what they seem—but neither is she.

Over the past few weeks I've been planning and drafting this novella, and it has been a lot of fun. Chief Reader is going through the manuscript now, and in the November newsletter I can let you know when it will be available. Home Sweet Road will be available only as an e-book... for now.

Learn more in the Home Sweet Road FAQ »

Get news about the book and also check out cool extras like the book's Pinterest board at Home Sweet Road's official webpage »

P.S.: Work on Forever the Road, the first Rucksack Universe novel, continues too. The manuscript is with Beta Readers, and I'll soon be reviewing their feedback. Behind the scenes, I'm also working on all the nuts-and-bolts stuff of editors, cover designers and... what do you say we do a print version too?
Now to make you hungry.

Go to Anthony St. Clair.comEscape Hatch

Remember, you're getting this newsletter because you signed up at my website or asked me to add you, and you're welcome to unsubscribe at any time at the bottom of this email.

Go to Craft Beer and HomebrewCraft Beer & Homebrew

What would it be like to get booed at your own book launch party?

That's what happened to John Holl, long-time beer journalist and author of the just-released The American Craft Beer Cookbook: 155 Recipes from Your Favorite Brewpubs and Breweries. At his launch, John asserted that beer goes better with food than wine, and many in his audience had a hard time accepting the idea. This revolutionary statement goes against much of what we've been told about wine and meals.
It's also true.
“We can start with a better conversation on pairing,” says Holl. “You can get so many different flavors off different malt and hops. With beer we have a real opportunity to taste specific flavors, and then find ways to bridge them over to the food.”

Holl’s recipes and pairings feature breweries from around the U.S., including Eugene’s own Ninkasi (Roasted Root Vegetable Hash) and Oakshire (Bourbon Sweet Potato Tarts with Imperial Stout Sauce). From the Nashville Hot Chicken Sandwich to the Scotch Egg, Free Range Super Pancakes to Winter Warmer Pumpkin Pie, recipes range from simple to gourmet, basic pub grub to more exotic fare. Each recipe highlights suggested beers and recommends local ingredients where possible. Sections on “Road Trips,” “Beer Festivals” and “Breweries” list beer destinations and events throughout the U.S.

Additional craft beer authority comes front-loaded with a foreword by Garrett Oliver, Brewmaster at The Brooklyn Brewery, Editor-in-Chief of The Oxford Companion to Beer and author of (my favorite) The Brewmaster’s Table.

Go to Content and MarketingContent & Marketing

Whatever your field, you need good tools. A carpenter needs a hammer. A cook needs a chef's knife. And if you do anything related to social media, you need HootSuite.

HootSuite is a service and app that helps you manage, schedule and monitor your social media presences. Have a Twitter account and Facebook page? You can view those streams, and post content, all from one simple interface. (Bulk uploads are available too, if for example you wanted to load a series of updates targeting an upcoming event.) Collaborating with team members on a marketing campaign? Everyone can use one simple dashboard. Have hashtags you need to monitor for your brand? Set up a tab with any search term or hashtag you need to follow.

HootSuite currently supports these social networks:
  • Twitter
  • Facebook (Profiles, Pages and Groups)
  • Google+ Pages
  • LinkedIn (Profiles, Groups and Companies)
  • Foursquare
  • blogs
  • mixi
Social content apps provide further support for YouTube, Flickr, Tumblr and more. Free and paid accounts are available, depending on what fits your needs best. Learn more about the company and their services, and check out HootSuite today »

Go to Anthony St. Clair.comOne More Thing

As you know, I'm always looking to help organizations with their content and messaging. Do you need help with anything right now? What are you expecting to need help with in the future? Drop me a line and let's talk. Odds are I can get things done for you, or please forward my details to someone who could use my services: / 541.221.1046 /

Go to Anthony St. Clair.comClosing Time

See you next month, and as always, thank you for your time and support.
That's the news from the Rucksack Universe, where the beer is always fresh, all the locals are friendly, and the food never makes you sick.
Anthony St. Clair
Author & Copywriter
Other Contact Info & Social Networks
** Rucksack Universe Travel Fiction **
Indie travel fiction tales of adventure, love, destiny and beer
** Craft Beer & Homebrew Writing **
Pints in hands
** Online Marketing Consulting & Web Copywriting **
On time, on message & on budget

P.S.: Some links, such as to Amazon, are affiliate links.

Live the World!

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