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Joy Strategies

For Your Success in the Business of Life


In This Issue...

  • Break Free From Inertia and Live on Purpose
  • Recommended Read: The Conscience Economy by Steven Overman
  • WBUR's Project Louise: Can You See the Future?
  • HBR: What Successful Work and Life Integration Looks LIke

Dear Friends of Allison Rimm and Associates,

It was such a pleasure to participate in your wonderful LDEI conference last weekend. Thank you so much for attending my keynote and for signing up to keep in touch through our Joy Strategies newsletter. To help you keep your Joy Meter pointing in the right direction, here is October's edition of the newsletter as well as the first chapter from my book, The Joy of Strategy: A Business Plan for Life. Enjoy!!

Wishing you all the best,


As we head toward the end of daylight savings this weekend, the days will become notably shorter and will soon be colder as well. It won't be long before the temptation to curl up under a blanket to stay warm and cozy settles in. But before you think of setting in to a well-worn routine, take a minute to be sure you're not stuck in a rut. Take some time to reflect on what matters most to you and whether you are truly living with purpose - on purpose. 

Break Free From Inertia and Live on Purpose

If you don’t know where you’re going, it’s going to be tough to get there. Just like the organization you work in, you need a business plan - for your life.  Taking the time to consider what you want to accomplish and how you will do it is essential to ensuring that you live a life of purpose. A solid plan is often the missing ingredient to focusing your efforts on what is most important and the key to unlocking a lot of potential.


Every great strategic plan starts with a declaration of an entity’s purpose that expresses why it exists, what its members value, and what these people intend to accomplish. Your personal mission is nothing short of your purpose here on earth, and you’ll start your personal plan by spelling it out. I know that sounds lofty, as though we’re trying to find the meaning of life. But the answer to the question “What am I here to do?” isn’t as remote as you might think. What do you love to do? What are you good at? Your personal mission is where you can use your talents and passions to address a need in the world – it’s as simple and profound as that. Consider these questions for yourself as you read about Danielle, whose story unfolds in The Joy of Strategy: A Business Plan for Life.   


In the first several years we knew each other, I rarely saw Danielle fully dressed and never saw her completely happy. Our lockers were located near one another at our health club and we chatted every morning as we dressed to go off to work.

While I’d usually be excited about a talk I was giving or an interesting client I’d be meeting, Danielle was not so enthusiastic. She worked in the fashion industry and would often regale me with outrageous tales of her company’s clueless leadership. Her job was eating away at her spirit and each day she dreaded going to work. One day she came to the gym more excited than ever – she would be laid off in a few short months.  She was free!

A few weeks later, she was offered a promotion and she was actually considering staying with the company she couldn’t wait to leave. It was clear Danielle was allowing herself to be swept away by inertia rather than taking the lead role in her life and writing her own script. I suggested she participate in my Business of Life Workshop so she could step off the treadmill and think about what matters.

Recommended Read: The Conscience Economy: How a Mass Movement for Good is Great for Business by Steven Overman

I am delighted to introduce you to a wonderful book by my friend and fellow Bibliomotion author, Steven Overman.  Steven and I share the optimistic belief that people around the globe want to make a positive impact on the world and those around them. The Conscience Economy taps into our desire to do well by doing good. Customers no longer just want to purchase goods, they want to join a movement. Steven shows the business imperative for conscience-based action. Whether you are a consumer or a captain of industry, this book will inspire you to consider the impact of your decisions on others and will teach you to make thoughtful choices. Well-written, progressive, and smart, this is just the kick in the pants many people need to reconsider the effects of their own actions. This book gives me hope.

Project Louise: Can You See the Future?

WBUR's Louise Kennedy finally tackles an exercise she had been resisting in her yearlong quest to get healthier: writing her personal vision statement. She was surprised to see how hopeful it made her feel. Read more. 


HBR: What Successful Work and Life Integration Looks Like

Stew Friedman, a Practice Professor of Management at the Wharton School and former leadership guru at Ford, makes a compelling case for reframing the traditional notion of work-life balance.  Read More


Joy Strategies 



"For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something."

- Steve Jobs

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