PRSAColo Three-year Strategic Plan Reflects Member Feedback
Thank you to members who participated in our focus groups last year. Your insights were instrumental in helping the board develop PRSA Colorado’s three-year strategic plan, which will run through 2020.Feedback on topics, events, challenges and opportunities was crucial in the board’s understanding of what’s important to you and how we move forward in the next few years. To get a clearer picture of our objectives and the strategies we plan to deploy Click here.
If you have any questions, concerns or comments about the PRSA Colorado Strategic Plan, please contact President Amy Sperber.
Communications Survey Results: Chapter News, Events and Info on PRSA Benefits are Key Takeaways
Results are in from last month’s PRSAColo Communications Survey. Nearly 15 percent of members responded, which is about average for this type of survey. The survey focused on questions concerning the weekly enewsletter, the kinds of information most valued by members and which social media channels members prefer. Among the takeaways:
Members value chapter news and information about upcoming events, and they appreciate feature stories about members and information about PRSA benefits and resources.
Members are engaged with our social media channels — Facebook, Facebook Member Group and Twitter lead the pack — and value the information they receive on social media about the PR and marketing industries and upcoming events.
Members value this enewsletter, and while they consider it a top resource for information, there is a slight preference for receiving the enewsletter in email boxes once every other week instead of weekly.
For more information about the survey or about participating on the Communications Committee, contact Teresa Dougherty, APR
A Valentine for A New Member: Show Some Love at Upcoming Events
PRSA Colorado is one of the largest chapters in the country, which can be daunting to new members who are trying to network, connect and engage during events.
During this month of love, the Membership Committee would like to remind our long-standing members to share a little love and help welcome new members to the Chapter.
If you see a new face at a PRSA Colorado event, smile and say hello! Invite new members to your table. Ask them how long they’ve been a member, and share some of your background in the organization, in PR, in Colorado. Do you know someone in their industry they should meet? Introduce them, and then follow up by email.
It’s that easy to help make our new members feel welcome.
For more information about getting involved in PRSA Colorado and making a difference for new members, email us at firstname.lastname@example.org.
Employee Communications Roundtable: Networking and Sharing, Feb. 22
The Employee Communications Roundtable is off and running at Molson Coors in Denver on Thursday morning, Feb. 22.
Join fellow internal/employee communications professionals for our quarterly roundtable discussion on current trends and issues affecting your role. From sharing the best tools to reach a dispersed workforce to trends in video for employee communication, this local network is a valuable resource for any internal comms pro.
The roundtable discussion is hosted by a different member each quarter. Light breakfast and coffee available.
New in 2018, a nominal fee will be charged. Register hereor contact Megan Ryan, APR for more information. Join us to make the most of your PRSA membership and expand your network!
Save the Dates: Announcing the 2018 PRSA Colorado Gold Pick Awards
Submit Your Best 2017 Campaigns and Tactics Now for the 2018 Gold Picks
After all the time and effort you put into your work, why not be recognized by your peers? You spend lots of time promoting the brands of others — now it’s time to highlight your own brand!
Since 1966, the PRSA Gold Pick Awards have been honoring the highest standards of research, planning, execution and evaluation in public relations campaigns and programs. Are you ready to leverage your organization’s success with a powerful public relations honor like this?
Tell us about the public relations projects that you are you most proud of by entering them in the PRSA Colorado Gold Pick Awards program, the icon of Colorado’s public relations profession. After reading through all of the categories and criteria, be sure toregister and submityour initial entry form and payment to receive full details and instructions for fully online submissions.
The early entry deadline is Friday, March 2, 2018. Final entry deadline is Friday, March 9, 2018. Early entrants save $85!
And save the date for our Gold Pick Awards ceremony on Thursday, May 10, at Kevin Taylor’s at the Opera House.
Nominate Outstanding Peers for the 2018 Gold Pick Special Awards
The PRSA Colorado Chapter’s Special Awards program provides an opportunity to recognize the outstanding professionals in our field. The nomination process is free and winners are honored at the annual Gold Pick Awards event.
Chapter members can nominate colleagues for special awards in the following categories:
Rookie of the Year
PR Person of the Year
Business Person of the Year
Mentor of the Year
PR Team of the Year
Submissions are due by Friday, March 9. See a full list of details and complete the entry form at PRSAColorado.org.
Shadow Day: Give a PR Pro-in-Training a Seat at Your Table, March 7
Do you have an exciting, fulfilling career in public relations? Share your knowledge and passion for the profession with the next generation of pros at Shadow Day, Wednesday, March 7, 9 a.m. to 3 p.m.
It's your opportunity to demonstrate to students who are interested in pursuing a career in public relations, the types of challenges you face every day in our exciting profession.
Your day can include interdepartmental meetings, interviews with local media, a tour of a Denver television or radio station, or simply spending some time explaining how things come together for clients or company projects. It's completely up to you how you plan Shadow Day with your student,
To register as a host, email Kaitlin Gault at email@example.com. The host registration deadline is Friday, Feb. 23 at 5 p.m. Plus, you and your student will be able to join us for the March 7 PRSAColo luncheon. Please register for yourself and your student here.
Students interested in taking part in Shadow Day can contact Kimberly Stern or (720) 291-0012. Space is limited to 20 students. The cost for students is $20.
PRSA Colorado Shadow Day is one of the most important ways to give back to our organization. Please help us inspire the next generation of public relations professionals and sign up to be a host today!
Western District Conference: Time to Make Your Plans Now
PRSA Colorado is hosting this year’s PRSA Western District Conference at Coors Field, April 12–13. The two-day conference features more than 20 speakers sharing tools, strategies and insights that you need in today’s communications environment to support your case that #PRMatters. The event is packed with unique sessions you don’t want to miss! Don't wait to register!
The Leadership Development Program is an affordably priced, valuable opportunity for PR professionals to gain specific leadership skills from some of the best trainers in the country. Led by Golin SVP Matt West and a panel of PR leaders, the session will focus on different leadership characteristics and how those characteristics can help you succeed in our profession. The pre-conference session will be held from 9-11:30 a.m. on Wednesday, April 11. PRSA members who achieved APR certification in 2017 will be sponsored by the Western District Council of PRSA and their admission will be free!
Registration to the Western District Conference is not required and non-PRSA members are also welcome.
After a day of professional development and networking at the Western District Conference, join fellow PR professionals for a special dinner out featuring one of Denver’s top chefs, Jennifer Jasinski, on Thursday, April 12. Dinner is limited to 32 participants and includes cocktails, appetizers, dinner and dessert at two of Jennifer’s restaurants on Larimer Square. The cocktail reception will be at Bistro Vendome at 4:30 p.m. and dinner will be at Euclid Hall at 6 p.m. Don’t wait to register!
For information on hotel, registration or preconference events, visit your chapter website or prsawesterndistrict.org.
Make 90 Seconds Last A Month: The Story Behind Adweek's #1 Super Bowl Ad. IABC Seminar, March 20
When a brand advertises during the Super Bowl, the actual airtime of the commercial is just one piece of a much larger, integrated marketing campaign that encompasses everything from websites to social media to paid search marketing to, yes, public relations.
ICC: Content Strategy for Marketing Professionals, March 20-22, PRSAColo Discount
Join communication professionals, content strategists, creators and internal content change agents for the Intelligent Content Conference (ICC), a two-day professional gathering focused on how to successfully create, plan, scale and re-purpose your content to reach your audiences. The goal is to help marketers “move away from the copy/paste mentality.”
Hosted by the Content Marketing Institute at the M Resort Spa & Casino in Las Vegas, the conference will include sessions ranging from beginner to advanced, and led by practitioners, consultants and authors from around the world.
PRSA Colorado members receive $100 off their registration. Use discount code: PRSACOLORADO.