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November 7, 2018

In this issue:

President's Message: Closing Out the Year with Strong Programming

Employee Communications Roundtable Connecting, Nov. 8

Join fellow internal/employee communications professionals for a roundtable discussion on current trends and issues affecting your position. From sharing the best tools to reaching a dispersed workforce to discussing trends in video for employee communication, this local network is a valuable resource for any internal communications professional. The featured topic this month is “Internal communications through times of change.” The quarterly roundtable discussion is hosted by a different member each time with light breakfast and coffee available.
For more information, contact
Megan Ryan, APR.
Employee Communications Roundtable
Thursday, Nov. 8, 7:30 – 9:00 a.m.
6340 S. Fiddlers Green Circle
Greenwood Village, CO 80111
$10 Member, $20 Non-member

November Luncheon: How to Leverage Data in Today's PR Landscape, Nov. 14

Join members Wednesday, Nov. 14, for a tactical discussion on how to pull together the knowledge, tools and practices to create an effective measurement program. This luncheon will also include a chance for new members to learn more about the chapter with a New Member Orientation.
Today’s communicators are embracing data to show the value of their communication campaigns and to prove return on investment (ROI). The challenge is learning what data is valuable, where to find it and how to present it.  At the same time, clients are expecting a direct correlation between the money spent on communication and the business outcomes that result from it.
A panel of experts will share their insights on how you can take advantage of data and turn it in to real value. We’ll discuss setting measurable communication objectives for internal and external campaigns and how to evaluate them to achieve long-term goals. 
You’ll walk away with tools and tactics to implement a forward-thinking measurement playbook.
For more information, contact Programs Committee Co-chairs
Nathalie Baret and Brooke Gabbert.
Brooke Gabbert
Panelists include:
Bryan Pfeiffer, Meltwater Managing Director
Miranda King, Linhart Head of Digital Strategy
Lindsey Galloway, BBC CMO, Rebel AI and Contributing Editor
Amber Steffens, Turner PR Senior Publicist
How to Leverage Data in Today’s PR Landscape
Wednesday, Nov. 14, 11:30 a.m. – 1:30 p.m.
PPA Center
2105 Decatur Street
Denver, CO 80211

36 Corridor Communicators Group Reconvenes, Nov. 15

It’s happening Nov. 15. PR mavens and mavericks located North of Denver along Colorado’s 36 Corridor, you’re invited to PRSA Colorado’s 36 Corridor Communicators Group.
This month, we’ll be meeting for breakfast at
ink! Coffee in Broomfield. We’ll focus on how our roles in PR have evolved and the challenges (and opportunities) we face when working across channels and within our dynamic industries. These informal gatherings are meant to share, engage and connect with others in the corporate and employee communications arena.
There is no cost to attend, but please register by visiting
PRSA Colorado. For more information, contact Ashley Stewart.
36 Corridor Communicators Group
Thursday, Nov. 15, 7:45 – 9:00 a.m.

Register here
ink! Coffee
385 Interlocken Crescent #175
Broomfield, CO 80021

Andrew Hudson

Save the Date: Young Pros: Career + Beer, Nov. 27

Join the PRSA Colorado Young Professionals Committee for the second annual Career + Beer event! Come mingle with PR professionals, get a new professional headshot, and participate in a resume workshop with Andrew Hudson’s Job List founder, Andrew Hudson. This is a night you won’t want to miss, especially for attendees looking to explore or start a new career in the new year!  
As Colorado’s premier career search platform, Andrew Hudson's Job List has more than 35,000 subscribers and posts more than 1,000 jobs per month. According to a recent survey, 70% of employers posting jobs found Andrew Hudson’s Jobs List the best site for finding new employees. For the past 20 years, Andrew's passion has been helping job seekers find work and helping employers connect with the best professionals.
Prior to taking on Andrew Hudson’s Jobs List as a full-time endeavor, Andrew spent more than 20 years working in a variety of marketing, public relations, and advertising roles. He was Director of Communications at the Regional Transportation District and served as the press secretary for a United States Senator and for the Mayor of Denver.  He led the marketing and advertising division at Frontier Airlines and served as Senior Vice President of Marketing and Communications for ARCADIS, U.S., a global environmental engineering firm based out of Arnhem, the Netherlands. He is also a professional bassist and performs in a variety of jazz clubs and festivals throughout Colorado.
For more information, contact
Dani Row or Kali Platt

Young Pros Career + Beer
Tuesday, Nov. 27, 5:30 – 7:30 p.m.
Location TBD
Denver, CO

SW Communicators Group: Inaugural Meetup in Southwest Denver, Nov. 28

PR newbies and seasoned professionals located in SW Denver, you’re invited to PRSA Colorado’s SW Communicators Group.
Please join us at our inaugural meetup for happy hour at 
Blue Spruce in Littleton on Nov. 28, from 5 p.m. to 7 p.m. Share with the group who you’re with, what you’re looking forward to and what you’re working on. There is no cost to attend this informal meetup but please register online, here.
For more information, contact Tessa Friederichs at or 309-370-3805.
SW Communicators Group
Wednesday, Nov. 28, 5:00 – 7:00 p.m.
Blue Spruce Brewing Company
10577 W Centennial Rd, Littleton, 80127

South Metro Communicators Gather, Nov. 29

Join us this November for the second South Metro Communicators meet-up, Nov. 29. Enjoy a casual afternoon touring the headquarters of our event host Starz and stay to enjoy light appetizers and beverages, plus networking with other fellow communicators in South Metro Denver.
South Metro Communicators Meetup
Thursday, Nov. 29, 4:00 – 6:00 p.m.
8900 Liberty Circle, Englewood, CO 80112

Save the Date: Holiday Party, Dec. 6

Join us on Thursday, Dec. 6., for the annual Holiday Party! Get into the merry, mix and mingle
spirit with your fellow PRSA colleagues and friends while indulging in light hors d’oeuvres and beverages
as we welcome the ending of 2018 and raise a glass to 2019! We will have a final toast to our Chapter’s 60th anniversary, share the memories we’ve collected through our digital time capsule and recognize our 60 for 60 donors.
This year’s Holiday Party is a favorite time to connect with members as well as the celebration will benefit
our friends at Reach Out & Read Colorado, a wonderful charity whose mission is to give young children a foundation for success by incorporating new and gently-used books into pediatric care and encouraging families to read aloud together. To participate, please bring books appropriate for infants, young children and up to young adults. Please, no textbooks or activity books. To find out more about Reach Out & Read, visit
Hope you’ll carve the date in your calendar, join the festivities and give back to our community!
Annual Holiday Party
Thursday, Dec. 6, 5:00 - 7:00 p.m.
Tavern Platt Park
1475 South Pearl Street
Denver, CO

Save the Date: Western District Conference 2019 - Last Call for Speakers 

Calling all PR Pros!  PRSA Phoenix is hosting next year’s Western District Conference, April 10-12, at the Sheraton Grand Hotel in downtown Phoenix. The chapter is currently soliciting program and breakout-session speakers for the annual springtime event.  PR pros (members and non-members) who can speak on a variety of topics related to communication are encouraged to apply. The deadline for proposals is Friday, Nov. 16, at 5 p.m. Pacific Time. Click here to apply.

Priority will be given to proposals that are visionary, forward-thinking and novel. Attendees are particularly interested in resources and learning opportunities within the following subject categories:
  • Advocacy
  • The Business Case for Public Relations
  • The C’s of Public Relations
  • Communities
  • Diversity and Inclusion
  • Education
  • Ethics
  • Excellence and innovation
For more information, contact Felice Appell, APR

Megan Ryan, APR

Committee Profile: Employee Communications Roundtable, a 'Targeted Group' Leader

While PRSA Colorado commemorates 60 years of providing formal professional development programs to its members, it’s also recognizing the value of its less formal “Targeted Groups.”
The Employee Communications Roundtable was one of the first Targeted Groups to roll out, and with its consistent following and relevant programming to internal PR professionals, the group may offer other groups some best practices to emulate.
Read more about the Employee Communications Roundtable.

Sarah Rasmussen, APR

Member Chat with Sarah Rasmussen, APR: Growing and Advancing with PRSA

She has been involved in PR for 25 years and a PRSA Colorado member since 2007. Now,, Sarah Rasmussen is ready to celebrate our 60th AnniversaryRead more about Sarah, her expertise in PR and how PRSA membership has underscored her professional career.

Walking the PESO Model Walk

Need a refresher on the PESO Model? PRSA’s Content Connection features a new article focusing on the PESO Model — not only what paid, earned, social and owned media mean to PR professionals, but how practitioners can go beyond talking about PESO toward actually using the model for more effective communication. Read more here.

Triple Play Promotion Ends on Nov. 30

Have you been wanting to join PRSA, but are waiting for the right moment to commit? That time is now! If you join PRSA in the month of November at the full membership price of $260, you’ll receive three memberships for the price of one!
In addition to PRSA National membership, which connects members to more than 21,000 public relations and communication professionals, new members also receive a free 
Chapter* membership (get to know your local peers) AND a free Section* membership (to connect with industry colleagues). Plus, we will also waive the $65 initiation fee.
Use promo code FALL18 to take advantage of this once-a-year deal and save up to $225!
RESTRICTIONSThe Counselors Academy and New Professionals Sections are not included in this offer.  Chapter dues are covered up to $100. N/A for Associate member categories ($200 or less annual dues) and current or renewing members. Refer
here for details.

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