PRSA Colorado Weekly Newsletter
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PRSA Colorado Weekly Newsletter

September 22, 2015

In This Issue
  1. Last Chance for Summit registration
  2. Can’t take the whole day? Half Day and Lunch-Only registration available!
  3. Thank you to our PRSA Colorado Summit Sponsors!
  4. The State of Public Relations Ethics – Training, Readiness & Pressing Issues
  5. Brand Journalism Bootcamp Luncheon
  6. Free Chapter Membership When You Become a Member of PRSA
  7. Save the Date: 2015 PR Boost
Upcoming Webinars
Members FREE/Nonmembers $200
  Learn more at
Thank You
2015 Chapter Sponsor
Thank You
2015 Chapter Design Sponsor
LAST CHANCE for Summit Registration
Rev-up your creative minds and put the pedal to the metal at PRSA Colorado’s largest professional development and networking event of the year. This daylong summit consists of keynote presentations and breakout sessions led by industry experts specializing in social media, crisis communications, leadership, measurement, corporate communications and more! Follow the link and register by Tuesday, September 22: 
Event Details:
Lamar Street Center
5889 Lamar Street
Arvada, CO 80003
Thursday, September 24, 2015
8:30 a.m. – 4:30 p.m.
Keynotes and breakout sessions with breakfast and lunch
4:30 p.m. – 6:30 p.m.
Off-site happy hour, stay tuned for details!
Half Day and Lunch-Only Registration Available for #RevUp2015 Professional Development Summit This Thursday!
  1. Can’t take a full-throttle day out of your busy schedule? We get it! Register now for half day and lunch only and fuel up on insights and inspiration.
  2. Use code "1-dayReg" for the half-day rate!
  3. Access the full event lineup, click here
Speaker Lineup:
  • Keynote: Paula Pedene, PRSA Western District – Dealing with Ethical Quandaries
  • Kelly Robbins, Kelly Robbins Coaching – Make it Yours: Crafting your Marketing Funnel with SOUL
  • Laura Cole, Denver International Airport – Social Media: Crisis Communication, Customer Service, Viral Buzz and Measurement
  • Mary Vail, The Philanthropic Publicist – Optimizing Your Community Relations Activities
  • Kate Peters, Cohn Marketing – Ready for Anything – Preparing and Executing Crisis Communications During an International Event
  • Keynote: Geno Church, Brains on Fire – The Passion Conversation
  • Bill Myers, DaVita Healthcare Partners – Social Driving Business
  • Robert Toevs, DISH & Sling TV – I’ll Write Your Name: The Story of DISH’S Blank Space
  • Hilary Blair, ARTiculate: Real&Clear – Use Improv Skills to Lube Up Your Communication
  • Craig Spinks, Quadrid Productions – More Than Sizzle – Picking the Right Video Genre for Your Customers
  • Michelle Ellis, Orapin Marketing + Public Relations and Carla Johnson, Type A Communications – The Final Lap: A High-Octane Race Through Recent PR Headlines
Thank you to our PRSA Colorado Summit Sponsors!

Westmeath Global Communications (Platinum)

Fyn PR (Silver)

104 West Partners (Bronze)

Cision (Bronze)

PRSA Western District (In-Kind)

AlphaGraphics (In-Kind)

Perfect Square (Design)
The State of Public Relations Ethics - Training, Readiness & Pressing Issues
For Ethics Month, the PRSA Board of Ethics and Professional Standards together with the Arthur W. Page Center is sponsoring survey research with PRSA members to better understand public relations executives’ readiness to respond to ethical issues presented in the workplace, and we need your support.
The survey  should take no more than 15 minutes to complete, and four participants will receive $50 gift cards!
Brand Journalism Bootcamp Luncheon

Enjoy lunch at the Crowne Plaza Downtown Denver while learning how to incorporate brand journalism into your communications mix using a proven formula for success. Lisa Arledge Powell’s “Brand Journalism Bootcamp” will reveal the secrets and show you how to go from PR pro to brand journalist. Attendees will learn the top brand journalism tips, review award-winning case studies and learn how to avoid brand journalism's most wanted criminals! 

Lisa Arledge Powell is President of MediaSource, named 2013 and 2014's Best Health Care PR/Marketing Agency by Ragan Communications. Lisa, a former television news reporter, specializes in brand journalism and works with the nation's top hospitals and brands to get their message to target audiences. As a journo-turned-PR pro and a member of the PRSA Health Academy, Lisa uses her journalism skills to teach the PR industry the perks of storytelling for a brand. Lisa also serves as the PRSA Health Academy Newsletter Editor and serves on the PRSA Central Ohio Executive Board.

Early Registration before noon, October 23
$35 members; $49 Nonmember; $30 Students 

Regular registration before noon, October 30
$45 members; $59 Nonmember; $40 Students 

Late registration: after noon, October 30 and Walk-ins
$55 members, $69 Nonmember, $50 Students

Click here to get registered!
Crowne Plaza Denver Downtown, 1450 Glenarm Place, Denver, CO 80202,
Contact: Deborah Deal-Blackwell, APR, 303-277-9520,
Celebrate the Holidays with PRSA Colorado!

You've worked hard all year and now it’s time to enjoy feasting and fun. In addition to Maggiano's delicious home-style banquet of Italian delights, we'll have networking games and gifting. Stay tuned for more information!
Event Details:
Friday, December 11, 2015
11:45 a.m. – 1:30 p.m.
Maggiano's Little Italy
500 16th Street
Denver, CO 80202
PRSA Colorado members:
   Early registration by Noon on Fri., Nov. 20 = $35.00
   Final registration by Noon on Mon., Dec. 7 = $50.00
   After noon on Dec. 7 or Walk-ins = $60.00
    Early registration by Noon on Fri., Nov. 20 = $45.00
    Final registration by Noon on Mon., Dec. 7 = $60.00
    After noon on Dec. 7 or Walk-ins = $70.00
  Early registration by Noon on Fri., Nov. 20 = $35.00
  Final registration by Noon on Mon., Dec. 7 = $50.00
  After noon on Dec. 7 or Walk-ins = $60.00

Free local chapter community when you join PRSA through Sept. 30

Learn more about membership discounts by visiting PRSA’s website.
Save the Date: 2015 PR Boost

PRSA Colorado's annual community outreach event - PR Boost - is right around the corner, and we need your help! We're looking for top-level PR practitioners, with at least five years experience or their APR (the event will earn you a set amount of points) and who have a passion for public service to mentor area nonprofits in need of a little communications assistance.

Here are the basics:

WHAT: 7th Annual PRSA Colorado PR Boost event

WHEN: Thursday, Nov. 12 from 7:15 to 10:30 a.m.

WHERE: WMDC OPM, 1961 Stout St., Ste. 16-111, Denver, CO 80294

Here’s how it works: We align PR pros with area nonprofits for two one-on-one sessions in which you’ll work together to mentor members from these organizations to help them achieve their communications goals.

It's a small commitment from you, but it means a lot to these nonprofits and the communities they serve.
Copyright © 2015 PRSA Colorado Chapter, All rights reserved.