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March 14, 2018

In this issue:

President's Message: Springing Forward in March
 
Gold Pick Industry and Special Awards: Don't Miss Friday's Extended Submission Deadline
 


Is your PR campaign the diamond in the rough? You worked hard last year to represent your company, industry and clients well by creating outstanding public relations campaigns. Now, it’s time to shine. Submit your work for the 2018 Gold Pick Awards, PRSA Colorado’s premier event recognizing outstanding achievement from our community of practitioners.
 
The
submission deadline for industry awards has been extended to Friday, March 16 at by 4 p.m. A step-by-step submission guide, along with rules, details and award categories are available by visiting PRSA Colorado. A late fee will be assessed.

And, the deadline has also been extended to nominate an individual or PR team for one of PRSA Colorado’s Gold Pick
Special Awards, recognizing outstanding achievement for:

  • Rookie of the year
  • Chapter Service
  • Mentor of the Year
  • PR Team of the Year
  • PR Person of the Year
  • Lifetime Achievement

 
Nominate those who have made a difference among Colorado PR professionals!

Gold Pick and Special Award winners will be announced on Thursday, May 10, at
Kevin Taylor’s at the Opera House in downtown Denver. Mark your calendars now!

For more information on the 2018 Gold Pick Awards, contact
James Cullen or Dustin Moody.

PRSA Colorado SouthMetro Group Launches March 15: Networking, Sharing, Collaborating

Get connected with your PR and communications neighbors with the new PRSA Colorado SouthMetro Group.

If you’re a PR/communications professional based south of Hampden and want an opportunity to network with peers in your area, join us for the first PRSA Colorado SouthMetro group networking event on March 15, hosted by Volume PR. 

Get to know your neighbors, discuss a timely topic, share best practices and enjoy snacks and beverages. This is a great opportunity to engage with a local network you can lean on.


PRSA Colorado SouthMetro Group
Thursday, March 15 3:30-5:30
Volume PR

6312 S. Fiddlers Green Circle, 400N
Greenwood Village, CO 80111
$10 for PRSA members/ $20 for non-members
RSVP:  Click here to register!

Western District APR Boot Camp a Half-day Workshop, Sign up by March 30


Are you targeting 2018 to finally get accredited? Need some hands-on preparation?  Participate in the pre-conference Western District APR Bootcamp a half-day workshop on April 11 at the 2018 Western District Conference in Denver.

APR online course instructor
Mike Daily, APR — who is a board member and APR Committee Chair for the San Diego/Imperial County Chapter and is a former Marine Corps Public Affairs Officer — will lead students through a workshop that touches on everything from PR models and theory to ethics and law to PR research, planning, implementation and evaluation  — all the elements that comprise APR accreditation. In addition, Mike will go over the APR Panel Presentation and sample the kinds of questions you might expect from the APR Exam.

As a skilled PR professional, you know your success is dependent on staying relevant, resourceful and inspired. The Accreditation in Public Relations (APR) sets you apart and proves that you have the know-how to take your career to its fullest potential.

Get motivated to meet your career goals by participating in this special APR pre-conference workshop from 8 a.m.- noon on April 11 at the Oxford Hotel. Students do not have to attend the April 12/13 Western District Conference to enroll in the workshop. Space is limited, and students must enroll by March 30. Review the
syllabus and register here.
 
 
Leadership "Superpowers" for PR Pros at the 2018 Western District Conference

As leaders in the public relations industry, we possess more power than we think. Sometimes, our power comes from position, title, circumstances or information. Other times, power derives from more personal sources, such as our expertise, our vision or unique characteristics. How can we recognize our own sources of leadership power and channel them for good? Which powers work for which situations? And what distinctive leadership qualities are required to lead the public relations industry bravely and boldly into the future?
 
Join fellow PR pros for a Western District pre-conference session on April 11 with
Matt West, executive coach and global head of training and facilitation for Golin, to talk leadership and explore ways to reignite your power to engage, motivate and inspire.

Participants in the
Leadership Development Program will learn:
 

  • How to identify, cultivate and hone your leadership powers
  • Specific superpowers that will define the public relations leaders of tomorrow
  • Common roadblocks to leadership in our industry and how to overcome them

 
The Leadership Development Program is offered as a pre-conference session at
the 2018 Western District Conference, April 12-13 at Coors Field in Denver. Registration to the Western District Conference is not required to participate and non-PRSA members are also welcome. The 2.5-hour program will run from 9:00-11:30am on Wednesday, April 11. For more information about the conference, visit prsawesterndistrict.org. Register here for the Leadership Program. 
 

PRSA CO Members Invited to Pikes Peak Chapter Luncheons at Member Rate


Join your Colorado Springs colleagues at the Pikes Peak Chapter luncheons now available at the member rate. Each month, the Chapter offers timely speakers, programs and professional development opportunities to members at the Warehouse Restaurant in Colorado Springs. It’s an opportunity to recharge and connect with Colorado colleagues. PRSA CO members can register onsite with their email address or register in-person for the discounted rate.

Make 90 Seconds Last a Month: The Story Behind Adweek's #1 Super Bowl Ad. IABC Session, March 20



When a brand advertises during the Super Bowl, the actual airtime of the commercial is just one piece of a much larger, integrated marketing campaign that encompasses everything from websites to social media to paid search marketing to, yes, public relations.
 
PRSA Colorado members are invited to connect with members of the
Colorado Chapter of the International Association of Business Communicators (IABC) for an informative and interactive discussion on integrated marketing. Steve Radick, VP, director of Public Relations at BRUNNER in Pittsburgh and President of the Pittsburgh Chapter of PRSA will talk about how BRUNNER made the world care about 84 Lumber and what the company stood for.
 
Register
here and use code PRSAMemberDeal to receive a discount.
 

Make 90 Seconds Last a Month: IABC Colorado
Tuesday, March 20, 8:30-10:30 a.m.
University of Colorado Systems Offices

1800 Grant St., First Floor
Denver, CO 80203

ICC: Content Strategy for Marketing Professionals, March 20-22
 




Join communication professionals, content strategists, creators and internal content change agents for the Intelligent Content Conference (ICC), a two-day professional gathering focused on how  to successfully create, plan, scale and re-purpose your content to reach your audiences. The goal is to help marketers “move away from the copy/paste mentality.”

Hosted by the
Content Marketing Institute at the M Resort Spa & Casino in Las Vegas, the conference will include sessions ranging from beginner to advanced, and led by practitioners, consultants and authors from around the world.

PRSA Colorado members receive $100 off their
registration. Use discount code: PRSACOLORADO.

ICC: Content Strategy for Marketing Professionals
Tuesday, March 20-Thursday, March 22
The M Resort Spa & Casino

12300 S Las Vegas Blvd.
Henderson, NV 89044 

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