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Feb. 7, 2018

In this issue:

Employee Communications Roundtable: Networking and Sharing, Feb. 22


The Employee Communications Roundtable is off and running at Molson Coors in Denver on Thursday morning, Feb. 22.

Join fellow internal/employee communications professionals for our quarterly roundtable discussion on current trends and issues affecting your role. From sharing the best tools to reach a dispersed workforce to trends in video for employee communication, this local network is a valuable resource for any internal comms pro.

The roundtable discussion is hosted by a different member each quarter. Light breakfast and coffee available.

New in 2018, a nominal fee will be charged. Register
here or contact Megan Ryan, APR for more information. Join us to make the most of your PRSA membership and expand your network!

Employee Communications Roundtable
Thursday, Feb. 22, 7:30-9 a.m.
Molson Coors Brewing Company

1801 California Street, Ste. 4600
Denver, CO 80202
$10 Member, $20 Non-member


Shadow Day: Give a PR Pro-in-Training a Seat at Your Table, March 7

Do you have an exciting, fulfilling career in public relations? Share your knowledge and passion for the profession with the next generation of pros at Shadow Day, Wednesday, March 7, 9 a.m. to 3 p.m.

It's your opportunity to demonstrate to students who are interested in pursuing a career in public relations, the types of challenges you face every day in our exciting profession.

Your day can include interdepartmental meetings, interviews with local media, a tour of a Denver television or radio station, or simply spending some time explaining how things come together for clients or company projects. It's completely up to you how you plan Shadow Day with your student,

To register as a host, email Kaitlin Gault at The host registration deadline is Friday, Feb. 23 at 5 p.m. Plus, you and your student will be able to join us for the March 7 PRSAColo luncheon. Please register for yourself and your student here.

Students interested in taking part in Shadow Day can contact
Kimberly Stern or (720) 291-0012. Space is limited to 20 students. The cost for students is $20.

PRSA Colorado Shadow Day is one of the most important ways to give back to our organization. Please help us inspire the next generation of public relations professionals and sign up to be a host today!  

Western District Conference: Time to Make Your Plans Now

PRSA Colorado is hosting this year’s PRSA Western District Conference at Coors Field, April 12–13. The two-day conference features more than 20 speakers sharing tools, strategies and insights that you need in today’s communications environment to support your case that #PRMatters. The event is packed with unique sessions you don’t want to miss!
Here are some highlights:

Leadership Session

The Leadership Development Program is an affordably priced, valuable opportunity for PR professionals to gain specific leadership skills from some of the best trainers in the country. Led by Golin SVP Matt West and a panel of PR leaders, the session will focus on different leadership characteristics and how those characteristics can help you succeed in our profession. The pre-conference session will be held from 9-11:30 a.m. on Wednesday, April 11. PRSA members who achieved APR certification in 2017 will be sponsored by the Western District Council of PRSA and their admission will be free!
Registration to the Western District Conference is not required and non-PRSA members are also welcome.

Dine Around

After a day of professional development and networking at the Western District Conference, join fellow PR professionals for a special dinner out featuring one of Denver’s top chefs, Jennifer Jasinski, on Thursday, April 12.  Dinner is limited to 32 participants and includes cocktails, appetizers, dinner and dessert at two of Jennifer’s restaurants on Larimer Square. The cocktail reception will be at  Bistro Vendome at 4:30 p.m. and dinner will be at Euclid Hall at 6 p.m. Don’t wait to register!

For information on hotel, registration or preconference events, visit your chapter website or click here for registration.

Save the Dates: Announcing the 2018 PRSA Colorado Gold Pick Awards

You worked hard last year. Wouldn’t it be nice to celebrate some of those achievements with your PR peers? PRSA Colorado is looking for the best PR campaigns and outstanding peers to honor at this year’s Gold Pick Awards.

Mark your calendars now for these important upcoming dates:

  • Monday, February 5: submissions open for Gold Pick and Special Awards
  • Friday, February 16: Special Awards submission deadline
  • Friday, March 2: Gold Pick early submission deadline
  • Friday, March 9: Gold Pick late submission deadline
  • Thursday, May 10: 2018 PRSA Gold Pick Awards presentation, Kevin Taylor’s at the Opera House

Be sure to watch this space, our social media channels and for links to submission forms and details. For more information, contact Dustin Moody.


Make 90 Seconds Last A Month: The Story Behind Adweek's #1 Super Bowl Ad. IABC Seminar, March 20

When a brand advertises during the Super Bowl, the actual airtime of the commercial is just one piece of a much larger, integrated marketing campaign that encompasses everything from websites to social media to paid search marketing to, yes, public relations.
PRSAColo members are invited to connect with members of the
Colorado Chapter of the International Association of Business Communicators (IABC) for an informative and interactive discussion on integrated marketing. Steve Radick, VP, Director of Public Relations at BRUNNER in Pittsburgh and President of the Pittsburgh chapter of PRSA will talk about how BRUNNER made the world care about 84 Lumber and what the company stood for.

here and use code PRSAMemberDeal to receive a discount.

Make 90 Seconds Last A Month: IABC Colorado
Tuesday, March 20, 8:30-10:30 a.m.
University of Colorado Systems Offices

1800 Grant St., First Floor
Denver, CO 80203

ICC: Content Strategy for Marketing Professionals, March 20-22, PRSAColo Discount

Join communication professionals, content strategists, creators and internal content change agents for the Intelligent Content Conference (ICC), a two-day professional gathering focused on how  to successfully create, plan, scale and re-purpose your content to reach your audiences. The goal is to help marketers “move away from the copy/paste mentality.”

Hosted by the
Content Marketing Institute at the M Resort Spa & Casino in Las Vegas, the conference will include sessions ranging from beginner to advanced, and led by practitioners, consultants and authors from around the world.

PRSA Colorado members receive $100 off their
registration. Use discount code: PRSACOLORADO.

ICC: Content Strategy for Marketing Professionals
Tuesday, March 20-Thursday, March 22
The M Resort Spa & Casino

12300 S Las Vegas Blvd.
Henderson, NV 89044

A Valentine for A New Member: Show Some Love at Upcoming Events

PRSA Colorado is one of the largest chapters in the country, which can be daunting to new members who are trying to network, connect and engage during events.
During this month of love, the Membership Committee would like to remind our long-standing members to share a little love and help welcome new members to the Chapter.
If you see a new face at a PRSA Colorado event, smile and say hello! Invite new members to your table. Ask them how long they’ve been a member, and share some of your background in the organization, in PR, in Colorado. Do you know someone in their industry they should meet? Introduce them, and then follow up by email.
It’s that easy to help make our new members feel welcome.
For more information about getting involved in PRSA Colorado and making a difference for new members, email us at

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