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October 24, 2018

In this issue:

Young Pros Happy Hour: Digital Detox, Oct. 25

Take a digital detox” with the Young Professionals Committee as it focuses on skill-building, Thursday, Oct. 25, at the Govnr’s Park Tavern.
Young pros are often called upon for their digital aptitude. Time to take a break and share best practices as they relate to improving your ability to be a top-notch PR pro. No phones or laptops allowed!

Unwind from your digital devices and discuss ways to sharpen your proficiency in media relations, client presentations, brainstorming, employee collaboration and interpersonal skills.
The Happy Hour is free for communication professionals to attend, but please register in advance. For more information, contact 
Dani Row or Kali Platt.
Young Pros Happy Hour
Thursday, Oct. 25, 5:30 – 7:00 p.m.

Register here
Govnr's Park Tavern
672 Logan Street
Denver, CO 80203

Employee Communications Roundtable Connecting, Nov. 8

Join fellow internal/employee communications professionals for a roundtable discussion on current trends and issues affecting your position. From sharing the best tools to reaching a dispersed workforce to discussing trends in video for employee communication, this local network is a valuable resource for any internal comms pro. The quarterly roundtable discussion is hosted by a different member each time with light breakfast and coffee available.
For more information, contact
Megan Ryan.
Employee Communications Roundtable
Thursday, Nov. 8, 7:30 – 9:00 a.m.
6340 S. Fiddlers Green Circle
Greenwood Village, CO 80111
$10 Member, $20 Non-member


November Luncheon: How to Leverage Data in Today's PR Landscape, Nov. 14

Join members Wednesday, Nov. 14, for a tactical discussion on how to pull together the knowledge, tools and practices to create an effective measurement program.
Today’s communicators are embracing data to show the value of their communication campaigns and to prove return on investment (ROI). The challenge is learning what data is valuable, where to find it and how to present it.  At the same time, clients are expecting a direct correlation between the money spent on communication and the business outcomes that result from it.
A panel of experts will share their insights on how you can take advantage of data and turn it in to real value. We’ll discuss setting measurable communication objectives for internal and external campaigns and how to evaluate them to achieve long-term goals. 
You’ll walk away with tools and tactics to implement a forward-thinking measurement playbook.
For more information, contact Programs Committee co-chairs
Nathalie Baret and Brooke Gabbert.
Brooke Gabbert
Panelists include:
Bryan Pfeiffer, managing director, Meltwater
Miranda King, head of Digital Strategy, Linhart
Lindsey Galloway, CMO, Rebel AI and Contributing Editor, BBC
Amber Steffens, senior publicist, Turner PR 
How to Leverage Data in Today’s PR landscape
Wednesday, Nov. 14, 11:30 a.m. – 1:30 p.m.
PPA Center
2105 Decatur Street
Denver, CO 80211

36 Corridor Communicators Group Reconvenes, Nov. 15

Join your North I-25 colleagues for a brief presentation and mastermind session on the major changes social media platforms have been going through It’s happening Nov. 15. PR mavens and mavericks located North of Denver along Colorado’s 36 Corridor, you’re invited to PRSA Colorado’s 36 Corridor Communicators Group.
This month, we’ll be meeting for breakfast at
ink! Coffee in Broomfield. We’ll focus on how our roles in PR have evolved and the challenges (and opportunities) we face when working across channels and within our dynamic industries. These informal gatherings are meant to share, engage and connect with others in the corporate and employee communications arena.
There is no cost to attend, but please register by visiting
PRSA Colorado. For more information, contact Ashley Stewart
36 Corridor Communicators Group
Thursday, Nov. 15, 7:45 – 9:00 a.m.
ink! Coffee
385 Interlocken Crescent #175
Broomfield, CO 80021

Save the Date: Western District Conference 2019 - Call for Speakers

Calling all PR Pros!  PRSA Phoenix is hosting next year’s Western District Conference, April 10-12, at the Sheraton Grand Hotel in downtown Phoenix. The chapter is currently soliciting program and breakout-session speakers for the annual springtime event.  PR pros (members and non-members) who can speak on a variety of topics related to communication are encouraged to apply. The deadline for proposals is Friday, Nov. 16, at 5 p.m. Pacific Time. Click here to apply.

Priority will be given to proposals that are visionary, forward-thinking and novel. Attendees are particularly interested in resources and learning opportunities within the following subject categories: 
  • Advocacy
  • The Business Case for Public Relations
  • The C’s of Public Relations
  • Communities
  • Diversity and Inclusion
  • Education
  • Ethics
  • Excellence and Innovation
For more information, contact
Felice Appell, APR.  

Here's to 60 Years: Looking Back, Moving Forward

2018 marks PRSA Colorado’s Diamond Anniversary — six decades of serving PR and communications professionals in Colorado. We know our members make a difference.  Please help us commemorate our anniversary by sending us digital copies of photos, memorabilia, programs, Gold Pick Award highlights, Summit takeaways, etc. --- special moments that capture the history and spirit of our chapter. Our digital time capsule will be unveiled at our upcoming Holiday Party in December and shared across social media.
And, while we’re looking back, we’re also looking forward to the next 60 years with our
$60 For 60 Fund. Your $60 donation will help us provide better technology, more prominent event speakers and support the continued growth and development of our student chapters.
For more information about the fund and our time capsule, contact
Amy Sperber, APR.

PRSA Fall Triple Play Promotion is Back: Good Time to Join

PRSA’s Triple Play is back. Tell your communication colleagues this is the time to join PRSA! Get a free membership to the Colorado Chapter, a free Professional Interest Section membership and your initiation fee is waived if you join by Nov. 30. Use code FALL18 when applying.  
Remind your colleagues of the member benefits and the opportunities of growing your professional network!

Key Takeaways from PRSA Colorado's Influencer Mix and Mingle: Go Beyond the Pitch

It’s no secret that influencer marketing has become a booming trend in PR and digital outreach. Influencers are experts in their fields and because they are authentic and relatable, their opinions when amplified have power. At PRSA Colorado’s 2nd Annual Influencer Mix & Mingle, nearly a dozen Denver-area influencers — who blog or broadcast about everything from parenting to food to adventure to female empowerment — were invited to discuss their impact, followers and approaches to successfully engage influencers. Click here to read about the top takeaways.

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