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Feb. 28, 2018

In this issue:

Gold Pick Industry and Special Awards: Don't Miss Friday's Early Bird Deadline!


Is your PR campaign the diamond in the rough? You worked hard last year to represent your company, industry and clients well by creating outstanding public relations campaigns. Now it’s time to shine. Submit your work now for the 2018 Gold Pick Awards, PRSA Colorado’s premier event recognizing outstanding achievement from our community of practitioners.
 
The early submission deadline is this Friday, March 2. After this date, prices for award submissions will increase by $85. The final deadline to submit nominees for the Gold Pick awards is Friday, March 9.
 
To make the submission process as easy as possible, we’ve created a
step-by-step guide. You can also find a full list of rules, details and award categories on the PRSA Colorado website.
 
You can also nominate an individual or PR team for one of PRSA Colorado’s Gold Pick Special Awards, recognizing outstanding achievement for the rookie of the year, chapter service award, mentor of the year and PR team of the year. Find a full list of Special Awards categories and criteria at the PRSA Colorado website.
 
Gold Pick and Special Award winners will be announced on Thursday, May 10, at the Kevin Taylor’s at the Opera House in downtown Denver. Mark your calendars now, and watch this space for additional event details soon!
 
For more information on the 2018 Gold Pick Awards, contact,
James Cullen or Dustin Moody.
Crisis Communication - Responding to and Managing a Tragedy: March 7 Luncheon, Early Bird Deadline Ends Friday
 


Douglas County Lead Public Information Officer and Social Media Coordinator, Lauren LeKander, discusses Copper Canyon Apartments Shooting that killed a deputy and wounded four law enforcement officers.
 
March 7, 2018
11:30 AM - 1:30 PM
 
PPA Event Center
2105 Decatur Street
Denver, CO 80211
 
We all watched in horror as the news unfolded in the tragic officer shooting in Douglas County—what Sheriff Tony Spurlock called “an ambush-type of attack”—that killed a deputy and wounded four law enforcement officers on December 31 of last year. Local and national news scrambled to cover the scenes and first responders sprang into action. Also springing into action was Douglas County Lead Public Information Officer and Social Media Coordinator, Lauren LeKander, who had to activate the communications crisis incident plan to make sure accurate and timely information was being shared with the public during this tragedy, while managing an active crime scene. Please join us March 7th, 2018, from 11:30 a.m. to 1:30 p.m., at the PPA Event Center, to hear Douglas County Sheriff’s Lauren LeKander go over a play-by-play of when the incident started unfolding and the strategies they employed to manage the communications.
 
TICKETS
$35.00 Member Ticket
$45.00 after 5:00 pm, March 2, 2018
 
$30.00 Student Ticket
$40.00 after 05:00 pm, March 2, 2018
 
$50.00 Nonmember Ticket
$60.00 after 5:00 pm, March 2, 2018

Disrupt Bias Drive Value Webinar

Results are in from last month’s PRSAColo Communications Survey. Nearly 15 percent of members Hosted by the PRSA Foundation and Center for Talent Innovation (CTI), Disruptive Bias Drive Value is the inaugural event of a two-part content collaboration, supporting the realization of competitive business advantage through diversity and inclusion. 

Drawing on 14 years of research, CTI will provide strategies for lessening the perception of bias to more fully engage a diverse range of talent.  Most importantly, they are able to validate the efficacy of these strategies – arming organizations, business leaders, and talent executives with the tools they need to disrupt bias and uncover value.

By the end of this webinar, participants will be able to: 

  • Learn how bias manifests in corporate culture
  • Gain an appreciation of bias from the perspective of the employee who experiences it
  • Understand how unconscious bias affects opinions, decisions, and assumptions affecting an employee’s potential to advance, especially in processes such as performance review, hiring, selection, and promotion
  • Discover how bias hits the bottom line

Part 2 is entitled; Easing Racial Tensions at Work and will broadcast live on Wednesday, January 9 at 3pm EST.
 
Disrupt Bias/Add Value can be accessed by PRSA members
here.

2018 Scholarship Cycle is now open


…..if you are connected to students studying PR and Communications, both members of PRSA/PRSSA and not, please pass this link along to them.

http://www.prsafoundation.org/scholarships-awards/
Western District Conference: Time to Make Your Plan Now


PRSA Colorado is hosting this year's PRSA Western District Conference at Coors Field, April 12-13. The two-day conference feeatures more than 20 speakers sharing tools, strategies and insights that you need in today's communications environment to support your case that #PRMatters. The event is packed with unique sessions you don't want to miss. Don't wait to register!

Here are some highlights:


Leadership Session

The Leadership Development Program is an affordably priced, valuable opportunity for PR professionals to gain specific leadership skills from some of the best trainers in the country. Led by Golin SVP Matt West and a panel of PR leaders, the session will focus on different leadership characteristics and how those characteristics can help you succeed in our profession. The pre-conference session will be held from 9 - 11:30 a.m. on Wednesday, April 11. PRSA members who achieved APR certification in 2017 will be sponsored by the Western District Council of PRSA and their admission will be free!

Registration to the Western District Conference is not required and non-PRSA members are also welcome.

Dine Around

After a day of professional development and networking at the Western District Conference, join fellow PR professionals for a special dinner out featuring one of Denver's top chefs, Jennifer Jasinski, on Thursday, April 12. Dinner is limited to 32 participants and includes cocktails, appetizers, dinner and dessert at two of Jennifer's restaurants on Larimer Square. The cocktail reception will be at Bistro Vendome at 4:30 p.m. and dinner will be at Euclid Hall at 6 p.m.

For information on hotel, registration or pre-conference events, visit prsawesterndistrict.org.

Join us for the first PRSA Colorado SouthMetro Group Event on March 15!


Get connected with your PR and communications neighbors with the new PRSA Colorado SouthMetro Group!

If you’re a PR/communications professional based south of Hampden and want an opportunity to network with peers in your area, you’re invited to join us for the first PRSA Colorado SouthMetro group networking event on March 15 hosted by Volume PR. 

Get to know your neighbors, discuss a timely topic and enjoy snacks and beverages.

What:  Informal networking group for the communications professionals that live or work in the Denver south metro area.

When: Thursday, March 15 from 3:30 – 5:30 pm

Where: Volume PR 6312 S. Fiddlers Green Circle, 400N, Greenwood Village, CO 80111

Goal:  Create a local network to lean on, collaborate with and share best practices

Cost:  $10 for PRSA members/ $20 for non-members

RSVP:  Please register on the PRSA website at: 
http://prsacolorado.org

Make 90 Seconds Last a Month: The Story Behind Adweek's #1 Super Bowl Ad. IABC Session, March 20



When a brand advertises during the Super Bowl, the actual airtime of the commercial is just one piece of a much larger, integrated marketing campaign that encompasses everything from websites to social media to paid search marketing to, yes, public relations.
 
PRSAColo members are invited to connect with members of the
Colorado Chapter of the International Association of Business Communicators (IABC) for an informative and interactive discussion on integrated marketing. Steve Radick, VP, director of Public Relations at BRUNNER in Pittsburgh and President of the Pittsburgh chapter of PRSA will talk about how BRUNNER made the world care about 84 Lumber and what the company stood for.
 
Register
here and use code PRSAMemberDeal to receive a discount.
 

Make 90 Seconds Last a Month: IABC Colorado
Tuesday, March 20, 8:30-10:30 a.m.
University of Colorado Systems Offices

1800 Grant St., First Floor
Denver, CO 80203

ICC: Content Strategy for Marketing Professionals, March 20-22, PRSAColo Discount



Join communication professionals, content strategists, creators and internal content change agents for the Intelligent Content Conference (ICC), a two-day professional gathering focused on how  to successfully create, plan, scale and re-purpose your content to reach your audiences. The goal is to help marketers “move away from the copy/paste mentality.”

Hosted by the
Content Marketing Institute at the M Resort Spa & Casino in Las Vegas, the conference will include sessions ranging from beginner to advanced, and led by practitioners, consultants and authors from around the world.

PRSA Colorado members receive $100 off their
registration. Use discount code: PRSACOLORADO.

ICC: Content Strategy for Marketing Professionals
Tuesday, March 20-Thursday, March 22
The M Resort Spa & Casino

12300 S Las Vegas Blvd.
Henderson, NV 89044 

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