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Five Tips for a Successful Fundraising Event Invitation

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You’ve spent a lot of time planning and preparing for your important fundraising event (the theme, the venue, the entertainment, the food), but how do you get your supporters to attend? A Network for Good webinar called “Plan a Successful Fundraising Event” recently inspired me. There were many great tips about the entire event process, but I want to focus on the first step to engage your supporters for your event. The invitation.

I reached out to the presenter of the webinar, Caryn Stein, Director of Content Strategy at Network for Good, and was fortunate to get her insightful feedback on how to get your invitation noticed and the latest technology in fundraising invitations.

1. Remind them why it matters

A personal connection to a cause is one of the biggest influences in giving to charity. Remind people why your organization matters by having a compelling invitation that tells them about your mission.

2. Show them the impact that they are making

Caryn suggests to “give people easy ways to visualize what they can do and tie it to a tangible result.” People want to feel a connection to your organization and the good they are helping you do. Let them see it by letting them know what impact the event will have and what will happen with the money that is raised.

3. Get them to take action

Encourage registrations / RSVPs with special offers like early bird pricing or limited VIP tickets. These offers can increase the sense of urgency and get people to take action on your invitation.

4. Make a positive impression

The invitation is a reflection of your organization and you want your organization to be perceived in a positive light and attract donations for your cause. Hire a professional graphic designer. They can work with you to develop a creative solution and a production plan that will best fit your needs and budget.

5. Use a print and online strategy

Because making a personal connection is key, the printed invitation is an important element. It’s a physical object your supporters can hold in their hands, and if designed well it has style and personality while holding true to your brand. But, today, as well as a physical invitation, you need a web presence for your event. EventsNow powered by givezooks! is a great online tool for fundraising events. It offers an extremely quick and easy way to set up an event online and publicize it. Having a print and online plan is key. Caryn's insight is that “a multi-channel message helps reinforce the idea, 'oh I need to do that!'” The idea of repetition is always smart and will get better results.

I hope these tips help you have more successful fundraising events. If you'd like to talk invitations, feel free to contact me. I'd love to chat!

Until next time,
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Andrea

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