April news from MDEM
MDEM Update
Welcome to this edition of the MDEM newsletter.  I’m sure it’s been busy for all of you recently whether reopening in April where you have an outside offer, or preparing for reopening indoor venues from 17 May.  We wish you well and hope the MDEM team can get out and about this year to see some of you where possible. I’m sure there will be some reticence from the public to visiting indoor attractions for some time yet and social distancing/ hand sanitising, etc. (and all the challenges that brings) will continue as in daily life but, throughout all of this, we appear to be an ever-adaptable sector, adept at finding creative solutions. ALVA (Association of Leading Visitor Attractions) report that visitor figures were down by 66% in 2020 with secondary spend, e.g. in shops and cafes, obviously taking a huge hit.  Some sites in our region never opened in 2020 and this year must surely bring an improvement, but it is worth looking out for grant-aid that may help your site if you’re struggling - whether that’s the next round of Culture Recovery Funding from Arts Council England/ National Lottery Heritage Fund (we’ll let you know when we hear a date), Art Fund grants programme which launches around end of May, or MDEM’s grants that are now open for applications.
Claire Browne, Programme Manager MDEM
Advanced Marketing Training Now Available
MDEM are pleased to announce a comprehensive programme of digital marketing and audience engagement training to support museums in their reopening over the summer of 2021. The sessions have been shaped in partnership with South East Museum Development and the Arts Marketing Association and respond to priorities highlighted in MDEM’s Organisational Health Check.

Below you can find information about each of the six sessions, including links to book. All training is free to attend for delegates from East Midlands museums, and individuals can attend as many sessions as they like.

Re-connecting with your audiences
Marketing and audience segmentation
Using Data to Plan Content
Tracking Digital Marketing
Online marketing campaigns
Reaching Digitally Excluded Audiences

You can download the full programme information here.
Family Friendly Museum Reopening

MDEM are thrilled to be launching our partnership programme of support for East Midlands museums with Kids in Museums, to ensure a family friendly museum environment after reopening in 2021.

This partnership will deliver two main strands of support, a reopening training event (see details below) and an intensive support programme for up to 6 museums to engage.

This programme will provide consultancy support, peer networking and targeted training and will be aimed at museums without dedicated learning teams, to help them to revisit their offer through a family friendly lens.

We will release further information about the programme at the reopening event and this will be published on our website and in our newsletter.

Creating a family friendly environment on reopening: East Midlands Workshop

Ensuring interactions are friendly between front facing museum roles and families has never been more important.

For more information, please click here.

Upcoming MDEM Events
27th April, 9:15am - 11:45am

This workshop provides an overview of the various governance models for museums and explore the pro and cons to incorporation.

29th April 1pm - 3pm

This session will provide an introduction to the 'Safe Spaces' campaign and how it can relate to museums. Join MDEM and leading support charities as well as the National Justice Museum to explore how museums can become safer spaces for their workforce and communities.

5th May 10am - 12noon 

This online workshop will be led by Anita Hollinshead, Regional Collections Adviser for MDEM and will explore the potential issues that may have arisen within collections that have been locked down - what to look for and the best actions to take.

There will be a particular emphasis on dealing with pest activity including insects, rodents, bats and birds. Delegates will be encouraged to ask questions and share their own experiences.

13th May 10am - 12noon 

This online workshop will be led by Anita Hollinshead, Regional Collections Adviser for MDEM and will explore the potential issues that may have arisen within collections that have been locked down - what to look for and the best actions to take.

There will be a particular emphasis on dealing with pest activity including insects, rodents, bats and birds. Delegates will be encouraged to ask questions and share their own experiences.

12th May 9:30am - 1pm

This half day introduction course has been designed for those wishing to use coaching to improve mentoring, communication and relationships.


Topics explored in the training include foundation coaching skills: philosophy and application and the GROW model of coaching. The course is accompanied by a small, practical manual.

Please note various dates and times are available.

As the phased reopening of the Accreditation scheme begins we're here to support you to achieve and maintain the Accreditation standard. 

These one-hour surgeries will be able to provide advice and practical support on both the application process and submitting against the Accreditation standard. 

6th May, 10:30am - 12noon

This workshop led by Kids in Museums for MDEM explores how museums can ensure a family friendly environment when reopening.

We will also be launching our family friendly museums programme at the event, and will be recruiting up to 6 museums to access this intensive support. 

12th May, 10am - 12 noon

This workshop will help you think through how you are engaging your audiences, volunteers and community and identify new ways to build relationships with them both in the shorter term and longer term. It will include research and tools to help you consider and plan how your audience strategy needs to evolve going forward.
26th May, 10am - 12noon

When used to its full potential, segmentation can help you to understand your audiences so much better. In this session you'll explore a range of ways to segment your audiences – regardless of how much data you have and ideas on best practice for data collection adhering to GDPR regulations. You'll gain an understanding of different segmentation tools, how they differ and how they can be used.
9th June, 10am - 12noon

In this session you will look at how to identify the data you have and the data you need so that you can make Informed decisions about your content. You'll explore how data can help you to plan different types of content, how to gather that data, and crucially, how to measure impact to inform further planning.
23rd June, 10am - 12noon

During this session you will look at how to establish your digital marketing goals and objectives. You'll go through examples and be Introduced to tools to help achieve this. And you'll be stepped through how to Identify and measure returns on investment,.
7th July, 10am - 12noon

As most of our marketing activity is online, it’s important that we understand how to get the best out of our campaigns. In this session you will look at the process of campaign planning from beginning to end. Using case studies and frameworks, Annie Andoh will walk you through how a campaign Is Informed by marketing objectives, how to go about setting targets for your campaign, Identifying the right audiences, choosing your channels, and how to measure success.
14th July, 10am - 11:30am

This short and informal online session is a chance for museum staff and volunteers across the East Midlands to come together to share what they have been doing with regards to school visits and outreach sessions.
21st July, 10am  - 12noon

In this session we will take a closer look at what we mean by digitally excluded audiences, why and how people are digitally excluded, and who they are. You will explore who forms part of your audience that isn’t online and what you can do to reach and connect with them in a way that works for both them and you.
Other Events and Resources
26th May

Nottingham Castle would like to offer other organisations spaces on their upcoming RoSPA Playsafety training course. The training day will be covid safe and does not include lunch; tea/coffee will be provided.

This course is aimed at those who are responsible for the routine (daily/weekly) inspections.
Such inspections are mainly visual and offer you the opportunity to check for issues arising
from day to day wear and tear, weather and vandalism.
A RoSPA Certificate of Training will be given to all participants who complete the course.

Click here for more information.

6th and 7th July


The annual conference of the Heritage Volunteering group is back! In 2021 we will bring together leaders and practitioners from across the sector, providing a national platform for connectivity and sharing new ideas. Over two-half days, this online event will explore the changes and challenges of the pandemic for volunteer managers and look ahead to the future of heritage volunteering, with keynote speeches from experts in the field, professional development workshops and panel discussions on some of the key issues.

11th May 

Join us for a virtual celebration of the best work going on in the UK and across the globe to involve children, young people and families in heritage.

We will reflect on where we are at as a sector and where we might be going in our work with children, young people and families in the aftermath of the COVID-19 pandemic.


The event is an opportunity to connect with the museum learning community, share challenges and discuss ways to improve your family offer in a friendly and positive environment.

MidFed April Meeting
The MidFed is back in action after the pandemic took the Committees mind's elsewhere! 

You are invited to join us for our second Zoom networking event on 28th April at 1pm! 

We are running a series of 40 minute lunchtime Zoom meetings, with a five minute presentation and plenty of time for chat. We’re hoping for a relaxed discussion about relevant issues, sharing good ideas and keeping in touch.

This meeting will be an opportunity to have a chat about re-opening your sites and sharing your thoughts! We'll be sharing some support networks and ideas, and we'd love to hear how you're all getting on!

To join, please complete the following form and the Zoom link will be sent to you prior to the event.
Funding Update

MDEM's Grants are now open to applications. See below for a summary of what is available:

Grant funds are available to Accredited museums and those working towards Accreditation and MDEM has three grant funds in 2021-22.

  • Small Grants of £250 - £1,500 Applications can be submitted between 1 April 2021 and 31 January 2022 – applications assessed monthly
  • Collections Access Grants of £100 - £1,000 Applications can be submitted between 1 April 2021 and 31 January 2022 – applications assessed monthly
  • Recovery & Reboot Grants £1,500 - £5000 Deadlines for applications are 30 April and 31 July 2021

Should you need further guidance, please contact Claire Browne, Programme Manager.

News Updates
Nominations Open for Volunteer Leader of the Year

The Heritage Volunteering Group are excited to be launching their Volunteer Leader of the Year Award for 2021 recognising and rewarding contribution to the world of heritage volunteering. 2020 has seen its own challenges and we are looking forward to reviewing nominations that demonstrate how these have been met for the benefit of our volunteers, audiences, and collections.

Nominations are now live.  Please read the guidance, frequently asked questions and complete the nomination form by Friday 14 May, the successful winner and those commended being celebrated at our volunteering conference in July. Copies of these documents can be found on the HVG website. 

For more information or questions please email entering the subject heading “Volunteer Leader of the Year”. #HVGVolunteerLeader2021


Unlock gives arts organisations practical steps to take anti-racist action. Unlock has in it over 100 actions that will help creative work places become more inclusive.

The process is entirely confidential: at the heart of the Unlock toolkit is a commitment to give everyone equal treatment through trust, confidence, dignity and respect.   Thank you for working with us to make diverse and inclusive change. This is a vital part in your creative practice.

Job and Volunteering Opportunities 

Hours: 12 hours per week (Precise hours and scheduling to be agreed)

Salary: £25 per hour

This role is based on the management of the Sir John Moore Foundation heritage activities, museum, artefacts, sourcing external funding, and delivery of heritage projects. 

Please send your cv with a letter explaining your interest in the position to the Chair of Trustees c/o the Foundation Manager (Becky Gravener: by 28 May 2021.

Click here for more information. 

Salary: Up to £50,000
Closes: 5th May 2021 (12noon)

The National Holocaust Centre Museum is looking to appoint an exceptional Exhibition and Interpretation Consultant team to devise and deliver a unique museum and digital offer. The winning contractor will work closely with the project team and NHCM to deliver the project.

Interested candidates should contact Elanor Hazlehurst

For more information, please click here. 

Loughborough Bellfoundry Trust: Museum Assistant
Job Type: Volunteer
Closes: 31st May 2021 

Loughborough Bell Foundry is looking for a volunteer Museum Assistant to inspire and engage visitors to the Loughborough Bell Foundry by bringing the story of the site to life in an interesting and relevant way.

No prior experience is necessary; we will provide you with all the training and information you need.

Hayley Simons, Heritage Engagement Officer

Salary: £35,000 per annum
Closes: 9th May 2021

The Science Museum Group is passionate about growing science capital through informal, science, technology, engineering and maths (STEM) focussed learning. Linking to this priority, we currently hold the contract for the TransPennine STEM Ambassador Hub via STEM Learning.

The Hub manages over 2500 volunteer role models from STEM backgrounds to engage and inspire young people with STEM and STEM careers.

To ensure the strategic delivery of this programme, we are looking for a Regional STEM Ambassador Hub Manager, covering the Science and Industry Museum in Manchester, the National Science and Media Museum in Bradford & the National Railway Museum in York.

For more information and how to apply, click here.

Do you have a job, commission or volunteering opportunity that you would like to advertise? Email Laura with full details and your vacancy could appear on our website and in our next e-newsletter.