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The new EUCAM Newsletter with Fact Sheets on sport sponsoring by alcohol producers in Europe, kids being overexposed to irresponsible alcohol marketing and more...

About EUCAM

The European Centre for Monitoring Alcohol Marketing or EUCAM was established in 2007 by STAP (Dutch institute for alcohol policy) in the Netherlands and operates under the support of the NGOs:  ACTISAV.OG.TILIOGT-NTODanish Alcohol Policy Network; Eurocare Italia; and the State Agency for Prevention of Alcohol-Related Problemes(PARPA) became a supporting partner of EUCAM.

EUCAM is set up to collect, exchange and to promote knowledge and experience about alcohol marketing throughout Europe.  
 

 


Dear Herman Meyer,
This email is the July edition of the EUCAM newsletter. The following news items have been published on www.EUCAM.info in June of 2012:
 


 

Football strongly associated with alcohol

Just before the start of the European football championship in Poland and the Ukraine EUCAM in cooperation with Eurocare released a press release detailing the results of the AMMIE project's research into the sponsorship by alcohol producers of European sports clubs. The press release calls for a ban on sport sponsorship by the alcohol industry and was accompanied by five EUCAM Fact Sheets summarizing the most important findings of the AMMIE research project in Bulgaria, Denmark, Germany, the Netherlands, and Italy.
-Click here to read the Fact Sheet on sport sponsorship in Bulgaria>> 
-Click here to read the Fact Sheet on sport sponsorship in Denmark>>
-Click here to read the Fact Sheet on sport sponsorship in Germany>>
-Click here to read the Fact Sheet on sport sponsorship in the Netherlands>>
-Click here to read the Fact Sheet on sport sponsorship in Italy>> 
-Click here to read the press release on European sport sponsorship>> 
For more information about the AMMIE project, please visit www.eucam.info/ammie>>
 
New study concludes overexposure of minors to irresponsible alcohol marketing in US magazines
 

New study concludes overexposure of minors to irresponsible alcohol marketing in US magazines

06/30/12 - A new study in the Journal of Adolescent Health suggests that violations of alcohol industry self-regulation codes is most widespread in magazine advertisements for beer and spirits brands. Furthermore the amount of violations and risky content seem to increase with the size of youth readership. This may suggest that the alcohol industry is actively seeking out young audiences to expose to their irresponsible marketing practices.

CAMY issues a report on the current status of alcohol advertisement regulations in the US
 

CAMY issues a report on the current status of alcohol advertisement regulations in the US

06/18/12 - The alcohol industry spends more than $4 billion each year marketing its products. Underage youth receive substantial exposure to this marketing, and multiple longitudinal studies have correlated this exposure with greater likelihood of drinking, or if young people have already initiated alcohol use, drinking more. Reducing the impact of alcohol marketing on young people is an important public health goal since underage drinking is a significant contributor to youth alcohol-related motor vehicle crashes and other forms of injury, violence, suicide, and problems associated with school and family.
 
New study: Internet influences on adolescent attitudes to alcohol
 

New study: Internet influences on adolescent attitudes to alcohol

06/11/12 - What can be inferred through the current study is that online alcohol content is more prevalent than non-alcoholic content, that this content tends to take the form of passive background references that are received in more positive contexts, and that this content shows statistical relationships with consumption at an individual level.
If you have a news item concerning alcohol marketing you wish to see featured in the news section of  www.EUCAM.info, please inform us at EUCAM@EUCAM.info. Thank you in advance.
 
With kind regards,
 
The EUCAM team
Copyright © 2012 European Centre for Monitoring Alcohol Marketing, All rights reserved.
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