Dear Herman Meyer,
This email is the July edition of the EUCAM newsletter. The following news items have been published on www.EUCAM.info
in June of 2012:
Football strongly associated with alcohol
New study concludes overexposure of minors to irresponsible alcohol marketing in US magazines
06/30/12 - A new study in the Journal of Adolescent Health suggests that violations of alcohol industry self-regulation codes is most widespread in magazine advertisements for beer and spirits brands. Furthermore the amount of violations and risky content seem to increase with the size of youth readership. This may suggest that the alcohol industry is actively seeking out young audiences to expose to their irresponsible marketing practices.
CAMY issues a report on the current status of alcohol advertisement regulations in the US
06/18/12 - The alcohol industry spends more than $4 billion each year marketing its products. Underage youth receive substantial exposure to this marketing, and multiple longitudinal studies have correlated this exposure with greater likelihood of drinking, or if young people have already initiated alcohol use, drinking more. Reducing the impact of alcohol marketing on young people is an important public health goal since underage drinking is a significant contributor to youth alcohol-related motor vehicle crashes and other forms of injury, violence, suicide, and problems associated with school and family.
New study: Internet influences on adolescent attitudes to alcohol
06/11/12 - What can be inferred through the current study is that online alcohol content is more prevalent than non-alcoholic content, that this content tends to take the form of passive background references that are received in more positive contexts, and that this content shows statistical relationships with consumption at an individual level.
If you have a news item concerning alcohol marketing you wish to see featured in the news section of www.EUCAM.info, please inform us at EUCAM@EUCAM.info. Thank you in advance.
With kind regards,
The EUCAM team