I’ve been teaching for almost 10 years now and have been lucky enough to travel and meet cake decorators from all over the world. And what I have noticed is that even though we may be different in terms of culture and geographic location, we are all more similar than we think.
Many of the students I’ve met started creating cakes as a way to express themselves, escape reality or make something special for a family member. Hardly anyone started with the intention of having a full blown business. It all started as a bit of fun and a nice way to earn some money and before they know it, they have an accidental full blown business.
There are some that enjoy and welcome that progression but many of the students that I meet actually don’t want that. Because they realised that when their side business turned into a full time business, there are a lot of new responsibilities that come with it too. Like relying on the business to earn enough to pay for the bills, not being able to have the luxury of picking and choosing the projects that come their way, or not being able to take a break without feeling the financial pressure.
Many have secretly shared with me that they wish they could actually keep it as a side gig or that they are currently doing it on the side now and don’t actually want to make it any bigger. They missed the days where they could pick and choose their projects. They missed the freedom of not relying on the business to pay the bills. They want that feeling of having a hobby they love which earns them some extra income back.
The truth is: Why couldn’t they have it back? Or if they are already selling their sweets on the side, why can’t they keep it that way?
If that is what you want, that is what you can have.
I realised that all the business advice out there is given under the assumption that you want to create this big business. And that if you didn’t then it was not really worth trying and that you should just keep it as a hobby. No one thought that maybe there are people out there who would like to create cakes, and not do them for free but instead they would like to earn some money out of it while keeping it small.
If this is you, then my newest online community is for you. It’s a community of makers, bakers, cakers, cookiers, cake poppers, pretzel dippers (and more) who only want to do this as a side job - all of whom are big on excitement but small on time - and who need people like them supporting them. If that sounds like you, I invite you to read more about it here.