Learn best practices from the best minds in the business!

4 Best Practices Workshops - LIVE at NEMOA directXchange!

1. Creative
Brent Niemuth, of J. Schmid, will inspire, motivate and entertain as you develop a deep understanding of what brand is and how you can harness it for your marketing efforts.
Then Sarah Fletcher of Catalog Design Studios will help you dial in your creative with strong messaging, brand driven design and ease of shopping. Imagine what a lift that would be for your creative efforts!
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2. Marketing Analytics
Learn techniques for analyzing campaign data. For offline efforts, Gina Valentino, President of Hemisphere Marketing, will share step-by-step instructions to help you develop matchback data, calculate additional data points and use a modified P&L to quickly calculate the mailing financials.
In the digital realm, Merritt Engel, President, Merrigan & Co will show you how to better analyze your email efforts beyond your basic dashboard, including evaluating content, deployment cadence, and triggered emails for abandon cart programs.
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3. Merchandising
Learn fundamental tools for strengthening your catalog and digital merchandising in Assortment Planning, Product Margin, Finding New Items, Digital Merchandising, and Overstock and Liquidation Management. 
Led by industry experts George Mollo
Vice President, Cohere One and Larry Shaw, Owner, Merch Success, you are guaranteed to leave with a significant number of practical ideas that you can implement right away.
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4. Crack the Customer Mind Code
Learn how the mind naturally processes information and makes decisions. Veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think. Hennerberg shows you how to powerfully transform marketing campaigns that move prospects to action. Once your message and personas are aligned, you now are equipped to solve the puzzle of getting your prospective customers to YES!
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Hands-on training!

Cat-U is once again teaming up with NEMOA's directXchange conference to bring you live, hands-on catalog best practices workshops. Taught by the Catalog University Deans and leading industry experts, these interactive workshops will teach you tried and true catalog best practices that really work, and you will take that knowledge and apply it to YOUR catalog. No messing around with “ACME Catalog” or â€œWidget X”. This amazing combination of sound theory and solid application lets you ask questions and get peer input and insight into your own catalog.

Attend your choice of workshops, or add the workshop package to your directXchange conference registration and SAVE $50. Registration is limited to 30 students per workshop. 
Early bird registration closes this Friday, 2/12. Register today to get the best rates, and secure your spot.

 March 9th 8:30 AM to 12:00 PM
Where: Westin Boston Waterfront Hotel (New location!)
Cost:  $159 for the Best Practices Workshops, lunch and the opening session of the NEMOA directXchange Conference.
$129 if you are a registered directXchange attendee.

This is a unique opportunity to roll up your sleeves, dig deep, get actionable advice, find missed opportunities, and develop real strategies that will work for your catalog. Hope to see you in Boston on Wednesday, 3/9.
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