What do L.L.Bean, Harley, and Goldfish Have in Common?
Check out this clip of Andy James, New Pig's Sustainability Manager, from NEMOA's fall directXchange conference.
Great brands are loaded with empathy and understanding of the customer experience. If you stop forcing marketing ideas, and turn instead to understanding how your customer experiences your brand, you become the "keeper of the flame," and your brand stories thrive.
While we can't share all the great networking and camaraderie that you get from attending a directXchange conference, NEMOA is letting us share some of the learning. If you are already a subscriber to Catalog University, Andy James' entire presentation is available in the Cat-U Library. If you are not yet a subscriber, please consider joining us. This month we will be adding more directXchange sessions from USPS's Nagisa Manabe, Alex and Ani's CEO Giovanni Feroce, Marketing whiz kid Lane Sutton, and more.
There's always something new to learn at Cat-U!