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Say what you will about September, but we say WELCOME. Welcome hot cocoa, welcome scarves, welcome impending doom of mosquitoes statewide.

In tribute to the many colors "blooming" in the fall, this month we dive into all things color.
More than just Ink on Paper!
Sometimes we use ink to complete projects. Sometimes, toner. More and more often lately we just use our screens. What's the difference in the colors we choose for our artwork, and why does it matter? Join us as we take a detailed look at each: spot color, CMYK, and RGB.

The Pantone Matching System
A Pantone, or spot color, is a specific ink that does not vary. Each Pantone uses an exact recipe of 15 base inks to create its own swatch. Spot colors are used for logos and branded materials such as letterhead or envelopes that would print in large runs on the press.
1. Spot Color
Cyan, Magenta, Yellow, Black
Subtractive Color
The majority of our printed materials are created with CMYK ink or toner. Tiny dots of cyan, magenta, yellow, and black are combined for the "full color" final. All colors combined theoretically make black, but we add a key black to CM&Y to get those rich dark blacks to print.
red, green, blue
3. RGB
Additive Color
Our eyes and our screens use the RGB model to display color. Rays of red, green, and blue light combine to make an incredible array of colors. All together create white. The absence of color (light) would be black (darkness). Printers cannot print in RGB.
PRINT TIP: Reflex Blue is notoriously the slowest-drying ink.
Consider standard dark blue instead.
Colorful Promo Gear
Have you heard of our partner Bic? They're kind of a big deal. Ask us about special pricing on products made right here in the USA.
expanding LED lantern
LED Lantern
tape measurer carabiner
Mini trash can for your car
Mini Trash
TEAM UP (ha, ha) with Rogers Printing for workout gear, personalized jackets, team uniforms, and more. Select favorites from a wide range of apparel choices through SanMar, then we'll screenprint or embroider logos, text, and names. Contact us for more details!
Get in Touch

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Rogers Printing & Promotional · 21310 John Milless Drive · Rogers, MN 55374 · USA

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