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Jon -- Connections Newsletter  Explosive July Issue -- Information You Need Now! Plus Social Media and Networking Tips, Upcoming Events, Did You Know...? and more.
Jon-Turino-Marketing+Connections
If you want some help growing your business, remember that Jon is a top notch marketing consultant, a power networker and an information and referral resource here in Portland.  Give him a call at 503-877-4609 or send him a message to get started on the marketing work you need. 

Dear Jon --

Welcome to Jon Turino ConnectionsTM   Newsletter
Volume 2, Number 7, July 1, 2013

You need to hire me to help you grow your business! Or have me join your organization as a marketing leader and contributor full time!

Expanded Focus, New ServicesJon, I wrote in last month's issue about the many more opportunities you have for marketing your business in innovative ways that you might not have thought about before.

Or that you might have avoided so far because you weren't sure how to implement them.

I told you that I've had many requests for implementation help and that I'm now ready to offer it to you. But frankly, Jon, I'm not getting enough of those requests to support my business.

Could you use help creating a blog, a newsletter, a presentation, a flyer, poster or data sheet or other marketing tool? Could you use some help creating a presentation for posting on SlideShare that can be embedded on your website?

How about a newsletter like this help you sell more of what you offer? I can set up your newsletter mailing account, select your template, design your header and other graphic information and event create content for you. Instant email marketing campaign!

Want to get your for-profit event information on my Calendar for a small fee? We can talk about that. As well as having me post your product, service, offer, event or other information to my Facebook, Linkedin and Google+ connections and groups.

Do you need personal help with networking or public speaking? Or with a presentation or "one pager" to help you get a new job? I can help you with those things and do so for you at lower rates than I charge for the high level marketing strategy or business level work.

Jon, I'm also open to any reasonable offer for a "real job". If your company, or someone you know in another company, could use a seasoned marketing guy, please make me an offer I can't refuse. I can guarantee you that hiring me won't be cause for you to be sleeping with the fishes. I do good work, and lots of it, very quickly and very effectively.

You can still get the great introductory package or the Instant Strategy Session. How about having $100K+/year Jon on your staff on an on-call basis for only $100, $200 or $500 per month, depending on your needs with Monthly Mentoring Mode? You've met Jon and you know just how helpful he can be.  You can learn many of Jon's methods by taking the online course at Udemy entitled The Marketing Plan Seminar and get dozens of ideas, insights and tips in The A to Z Blog Book.

As with the each issue of this newsletter, near the top you'll find the networking tip and a partial list of networking events from my website Calendar page in which you might want to participate.  Towards the middle you'll find the social media tips, a Featured Affiliate spotlight and some interesting statistics in the "Did You Know..." section.  Near the bottom you'll find articles and groups of interest and a partial list of the latest updates on the website Resources page. All of the content contains live links to the source information so that you can get to it quickly and easily.

We'll say again what we say each issue:  Your feedback on this newsletter is very important to us.  Do we have the right topics?  The right content?  The right amount of information?  The right format?  What can we do better?  What's missing?  What don't you want?  Would paid ads or sponsored links be OK or not?  Please let us know via our website Contact page.

Thanks for reading this issue of newsletter. I continue to be truly gratified by the number of people who've made the time to tell me that they really like it and I will try to continue to provide you with interesting, useful and occasionally entertaining content in each issue. I would really appreciate it if you'd confirm your desire to continue receiving this newsletter and other occasional emails from us by subscribing.  Also please share this newsletter with your friends.

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Networking Tips


In Forbes' blog you'll find an interesting article entitled 3 Networking Habits and What to do Instead. This article posits that:
  • Bad Habit 1 is thinking you need to meet more people
  • Bad Habit 2 is focusing too much on your pitch
  • Bad Habit 3 is not imposing on your network
The post goes on to explain what to do instead of these three bad habits. It's interesting reading.

My friend Jim Teasley, a man who networks frequently and successfully here in Portland, has written two recent posts about the issue of wearing name tags at networking events. The first one talks about why you should wear a name tag and the second one talks about how you should wear it. These are both excellent posts that I'd characterize as "must read" for anyone who is serious about networking.

Patricia Fletcher, writing in Inc., has a set of five networking tips to help you go from awkward to awesome in the networking world. You'll find advice on:
  • Know who you don’t know, but want to
  • Do your homework
  • Know your story and your audience
  • Know your ask don’t be shy and
  • Do what you say you will do
Good stuff indeed.
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Like your online social media, your face-to-face networking will only be effective if you do it consistently. Initially pick only two or three groups of your target audience to visit and concentrate on going regularly. You can find relevant groups on the Calendar and Resources pages.Have a tip to share? Let us know!
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Social Media Tips


Timothy Carter, in a blog post in Business2Community, has a lot to say in 7 Reasons Google Plus is Better than Facebook for Business. Among his reasons are:
  • No ads (yet)
  • View more posts
  • Don't need permission to follow someone
  • Meet more people
  • Google Hangouts and OnAir
  • Circles and
  • Unfriending is less personal
You'll find some good graphics and good reasoning behind Timothy's assertions. Well worth reading.

Also commenting on Google Plus, Kristi Hines writes in Social Media Examiner about The Best Google+ Features for Your Business. Among the tips:
  • Claim Authorship With Your Personal Google+ Profile
  • Make a Direct Connection Between Your Business Website and Your Google+ Page
  • Start Using Hashtags
  • Express Yourself With Bigger, Better Cover Photos
Read why these tips are important, plus the remaining three tips in the full article here.

Also in Business2Community you'll find an article by Rachel Thomas entitled 5 Ways to Understand Twitter's Power As A Marketing Tool. She talks about why marketeers are naturally attracted to Twitter’s power as a marketing tool by its very nature because they have long had to distill their key messages into short, punchy phrases. She then lists the five reasons given by Twitter's UK sales manager Bruce Daisley in his talk at #SMWF. Interesting reading.

Another worthwhile read is a post called 10 Commandments of Local Social Media, published in the blog from MaximizeSocialMedia. The article outlines 10 of the most important considerations small business owners should keep in mind when managing their own social media platforms.

Also taking on the "10" theme is Genevieve Lachance in an article entitled Top 10 Must Read Tips to Run a Successful Facebook Business Page. She starts with the What, Why, Who and How questions you should ask yourself and then dives into the tips themselves. And they are all very good tips.
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If you have tips to share in a future issue, please use the Contact form to send them and we'll see if we can use them in a future newsletter issue.
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Upcoming Events


Here are some of the happenings for the month of July. Not every event is listed here due to space restrictions and issue date so please click on the link to the website Calendar for complete information.

Happening the week of July 1st...

Civic Drinks, July 2, 2013 @ 5:00 pm – 7:00 pm, Jamison Restaurant

Happening the week of July 8th...

Marketing Power Hour at BESThq, July 9, 2013 @ 9:00 am – 9:50 am, BESThq in Beaverton

ReciProty Networking with Results, July 10, 2013 @ 12:00 pm – 1:00 pm, Beaverton Elks Club

Business After Hours, July 10, 2013 @ 5:00 pm – 7:00 pm, Legacy Good Samaritan Hospital

Portland Connect Monthly Morning Coffee, July 12, 2013 @ 7:30 am – 9:15 am, Portland Business Alliance Conference Room

Happening the week of July 15th...

AMA-PDX Luncheon Event, July 16, 2013 @ 11:30 am – 1:00 pm, EcoTrust Building

Portland Local Business Summit, July 16, 2013 @ 4:00 pm – 8:30 pm, Doubletree Hotel Portland

PSBN $5 at 5:30 PM Networking Event, July 18, 2013 @ 5:30 pm - 8:00 pm, Chameleon Restaurant

Happening the Week of July 22nd...

PBA Building Business Connections, July 23, 2013 @ 7:30 am – 9:00 am, The Rose Quarter – Rose Room

ReciProty Networking with Results After Hours, July 24, 2013 @ 5:00 pm – 8:00 pm, Mekong Bistro

RolodexPdx Summer Networking BBQ&A Event, July 26, 2013 @ 6:00 pm – 8:00 pm, ADX

OAME Coffee & Issues Meeting, June 27, 2013 @ 7:00 am – 8:00 am, OAME Main Conference Room

Happening the Week of July 29th...

YPOP Last Tuesday Event -- July 30, 2013 @ Check calendar for details later in the month.
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Only the larger events are listed in this section.  Many I Take the Lead, LeTip, Bridges Networking and other groups meet several times per month at various places.  You can find links to these groups on the Resources page.

This calendar is updated frequently between newsletter issues as events are posted by their sponsors.  You can always find the latest information and subscribe on the website Calendar page.

If you would like to have your event considered for inclusion in the website calendar, please provide details of the event using the Contact form.
Did You Know Symbol

Did you know...


In this issue we excerpt from 20 Social Media Facts I Bet You Didn't Know from Marketing Certified.

#1 More than 50% of small medium businesses say Facebook is beneficial to their business.

#2 Twitter plays an active role in purchasing decisions for customers looking for new products and deals.

#3 Companies that use Twitter average twice as many leads than those that do not.

#4 Companies with more than 100 followers have triple the amount of leads than those with less than 100.

#5 Blog articles play a role in influencing purchases and finding new products and services.

#6 46% of daily searches are for information on products or services.

#7 20% of monthly Google searches are for local businesses.

You can find the rest of these facts, and the sources from which they derived, at this link.
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Please message us via the Contact  page with your questions or "Did you know..." items. They're fun to read and make great conversation starters at networking events.

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Watch a Short Video


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New for 2013!


 Pricing information for the ads is available hereCall Jon at 503-877-4609 to order your ad today!
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Support Jon's Activities!


Learn how to close more sales. Order the Piano Story Book. Only $4.95 for the e-book and $7.95 for full color paper version. http://jonturino.com/order-the-piano-story-e-book/
You'll love this story!

Reader Praise for The A to Z Blog Book
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Two Ways to Buy. You can get the Kindle electronic version for only $3.95. But if you want a real treat order the hard copy -- a REAL BOOK! -- for only $24.95. Readers love the book and you will, too!
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Resources Link Updates
You can find a large number of resources on my website Resources page. Here are a few additional ones that you might want to check out.
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Office Timeline is a free timeline maker that is embedded into PowerPoint, so using it to create and share a gantt chart or gantt diagram templates is intuitive and quick.  It starts with a simple wizard for entering the key milestones and tasks of your business plan or you can import that data directly from Excel. Then with a push of a button this business plan is turned into a graphical gantt chart on a PowerPoint slide. Read the blog post about this tool and download it using this link.

A recent post from the blog at heyo has a great list of free visualization tools compiled by Annie Cushing. You'll find that the list includes:
  • Creatly
  • Wireless Network Diagram
  • Infogr.am
  • Pixlr
  • ManyEyes and
  • Wordle
In addition to these tools, for which the article provides live links, you can find a large list of Annie's Must-Have tools here. 
 
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Please contact us with suggestions for additional links you think might be of interest to other readers. And please let us know if you find any of the links broken or objectionable.
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See Jon's Presentation


Keeping Control of Your Contacts

A 5-minute video from the June 18, 2013 Digital Marketing Conference IGNITE Sessions. It's the story of how you can increase contact quantity while sacrificing quality and end up losing your business!
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Next Issue

August 5th, 2013!

We'll continue the monthly schedule for this newsletter through the coming year. I will continue to post to Facebook, LinkedIn, Google+ and Pinterest as good content becomes available.

And you can always check the calendar for the latest happenings between issues.


Recent Jon Turino blog posts for May 2013 Connections Newsletter

Order Jon's New Book!


The 2013 A to Z blog posts have been consolidated into a new book by Jon Turino. It's available from Amazon in print format and Kindle in electronic format. Click here for more information. Later blog posts will still appear on the regular blog.
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See what people are saying about working with Jon!
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