In this issue:  New events, new article links, a social media tip and more. 

Welcome to Jon Turino ConnectionsTM 
Volume 1, Number 3  May 15, 2012

May the force be with you!

I saw a variation on that headline done as "May the fourth be with you" for Friday, May 4th, on some social media sites.  I'm still not sure of the meaning, but I thought it was cute.  Is your marketing strategy cute?  That could be good or bad depending on your target market, your product or service and your messaging.  I'd be fine with using cute for pet food promotions.  I'd be very careful in using cute for burial plot presale campaigns. 

I'm often asked about the "right" marketing strategy for businesses. And I still, after all these years, have to answer "it depends."  It depends on the market, the product or service, your messaging and the media used to deliver it. Give some thought to your marketing strategy as you read the items in this issue of the newsletter and the articles connected to it via links. 

As with the each issue, near the top you'll find this issue's networking tip and a partial list of networking events from my website Calendar page in which you might want to participate.  Toward the middle you'll find a social media tip, a Favored Affiliate spotlight and some interesting statistics in the "Did You Know..." section.  Near the bottom you'll find articles and groups of interest and a partial list of the latest updates on the website Resources page.

All of the content contains live links to the source information so that you can get to it quickly and easily.

We'll say again what we say each issue:  Your feedback on this newsletter is very important to us.  Do we have the right topics?  The right content?  The right amount of information?  The right format?  What can we do better?  What's missing?  What don't you want?  Would paid ads or sponsored links be OK or not?  Please let us know via our website Contact page.

Thank you so much for reading and we'd really appreciate it if you'd confirm your desire to continue receiving this newsletter and other occasional emails from us by subscribing.  Also please do share this newsletter with your friends. 

And if you want some help in growing your business, remember that Jon is a top notch marketing strategist, a power networker and a free information and referral resource here in Portland.  Give him a call or a message to get started on the marketing strategy work you need.
This Month's Networking Tips

Get your own name tag made at a trophy store. The kind with little magnets will snap right onto your lapel or shirt without hurting the fabric. Get one made in your branding colors and always wear it high up on your right chest. Have a stack of your business cards always ready to go. Try keeping your business cards in one pocket and the cards you collect from others in your other pocket. But always doublecheck to make sure you are handing out your card and not one you've collected!

Like your online social media, your face-to-face networking will only be effective if you do it consistently. Initially pick only two or three groups of your target audience to visit and concentrate on going regularly. You can find relevant groups on the Calendar and Resources pages.
This Month's Social Media Tip

If you’re a history buff, or you simply like looking at info-packed infographics, this one’s for you: a complete history of the evolution of social networks, from the 1960s to today.  Lauren Dugan has posted an infographic showing the timeline of social media networks here.

In the early days of social, there was BBS or Bulletin Board System. Remember those? If you do, don’t feel old – you’re part of a revolution! This was one of the first ways that people used the internet to send messages back and forth, and upload data to share with one another. It’s like the first Facebook! That was back in the 1970s though, and things have definitely changed.

Where is all of this headed? No one knows – but you’ll understand the future better if you know the past. Take a look at the infographic on Pinterest for a full understanding of the timeline of social networks.

 If you have a tip to share in a future issue, please use the Contact form to send it.
This Month's Featured Affiliate

In each issue we spotlight someone in our network who has done an outstanding job for a client and may be able to help you as well. 

in this issue we spotlight Tyler Colson, Videographer with Tyler Colson Media. He did a great job on shooting and editing the new video for Jon Turino Marketing + Connections that you can see at the on my web site home page.  Or by clicking here to watch it on YouTube.  He did a great job during the shoot, did the editing in record time and his fees were quite reasonable.

We welcome your nominations for an Affiliate to feature each month.  You can send the nominations using the website Contact form. Also check Jon Turino's new Affiliates page if  need marketing strategy implementation help.
Coming Events

New Tech Society Happy Hour - May 17 @ 5:30 PM - 7:30 PM - Thirsty Lion Pub

PDX Women in Information Technology Happy Hour - May 21, 2012 @ 4:30 PM - 6:30 PM - Hotel 50 Bistro

Building Business Connections - May 22, 2012 @ 7:30 AM - 9:00 AM - Rose Quarter

$5 for 5 Hours of Networking - May 23, 2012 @ 4:00 PM - 9:00 PM - Mekong Bistro

OAME Coffee & Issues Forum - May 25, 2012 @ 7:00 AM - 8:00 AM -- OAME Heaquarters

Young Professionals of Portland Mixer - May 29, 2012 @ 5:00 PM - 7:30 PM  - Details to follow.

 Only the larger events are listed in this section.  Many I Take the Lead, LeTip, Bridges Networking and other groups meet several times per month at various places.  You can find links to these groups on the Resources page.

This calendar is updated frequently between newsletter issues.  You can always find the latest information on the Calendar page.

If you would like to have your event considered for inclusion in the calendar, please provide details of the event using the Contact form.
Did You Know... 

Normally we'll put either some interesting fact or an answer to a question from a reader in this space. 

Since we didn't have a question from a reader for this issue, here are some interesting statistics about the Internet from SISO IT down under in Australia.

 - Google estimates the Internet at about 5 million terabytes of data. That's 5 billion gigabytes or 5 trillion megabytes.
- Using an estimate of 5 terabytes per human brain, it would take a million brains to store the Internet.
- If 212 DVDs can hold 1 terabyte of data, it would take more than 1 billion of them to hold the Internet.
- There are 234 million web sites and 126 million blogs on the Internet.

- 247 billion emails are sent every day over the Internet. An estimated 80% of them are spam.

- Facebook has more than 6 million page views per minute.
You can see the complete list of interesting facts in graphic form here. 

Please message us via the Contact  page with your questions or "Did you know..." items. They're fun to read and make great conversation starters at networking events.
Articles of Interest

It's hard to choose from the huge volume of material provided by so many contributors on the web, but we try!

If your marketing plan encompasses location-based marketing, you'll want to read 26 Tips for Success with it from Social Media Examiner.

On the Forbes ForWomen blog you'll find Non-Awkward Ways To Start And End Networking Conversations. Good advice regardless of your gender.

And you can find info on the Best and Worst Times to Share on Facebook and Twitter courtesy of Samantha Murphy on

If you find other articles that you think might be of interest to readers of this newsletter, please let us know and we'll post them on Jon's Facebook business page, LinkedIn company page and Twitter account between issues of the newsletter. And don't forget to check Jon's Blog.

Groups of Interest

Myriad virtual groups exist on the Internet and within Facebook, LinkedIn and MeetUp in particular.  Here are a few we think might be of interest to you.  You can join these groups to stay up to date on their activities and many also hold physical meetings on a regular basis.

Women-Entrepreneurs-Oregon Women Entrepreneurs of Oregon (WEO)
for motivation and inspiration
  Bridges Networking
for building relationships

 Portland Creative List
for information on local creative talent

Please don't hesitate to contact us with suggestions for additional groups you think might be of interest to other readers.
Resources Link Updates

We've added the following links, among others, to the links on the website Resources page.  These links will take you to websites that may be of interest to you from a business, marketing, networking, technology or other standpoint. We hope you'll find them useful.

I Need A Space
helps connect you with those who want to use your space. 

information about the local tech community

for shortening long URLs

Please don't hesitate to contact us with suggestions for additional links you think might be of interest to other readers. And please let us know if you find any of the links broken or objectionable.
Copyright © 2012 Jon Turino Marketing+Connections, All rights reserved.

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