Welcome to Jon Turino ConnectionsTM
May the force be with you!
Volume 1, Number 3 May 15, 2012
I saw a variation on that headline done as "May the fourth be with you" for Friday, May 4th, on some social media sites. I'm still not sure of the meaning, but I thought it was cute. Is your marketing strategy cute? That could be good or bad depending on your target market, your product or service and your messaging. I'd be fine with using cute for pet food promotions. I'd be very careful in using cute for burial plot presale campaigns.
I'm often asked about the "right" marketing strategy for businesses. And I still, after all these years, have to answer "it depends." It depends on the market, the product or service, your messaging and the media used to deliver it. Give some thought to your marketing strategy as you read the items in this issue of the newsletter and the articles connected to it via links.
As with the each issue, near the top you'll find this issue's networking tip and a partial list of networking events from my website Calendar page
in which you might want to participate. Toward the middle you'll find a social media tip, a Favored Affiliate spotlight and some interesting statistics in the "Did You Know..." section. Near the bottom you'll find articles and groups of interest and a partial list of the latest updates on the website Resources page
All of the content contains live links to the source information so that you can get to it quickly and easily.
We'll say again what we say each issue: Your feedback on this newsletter is very important to us. Do we have the right topics? The right content? The right amount of information? The right format? What can we do better? What's missing? What don't you want? Would paid ads or sponsored links be OK or not? Please let us know via our website Contact page
Thank you so much for reading and we'd really appreciate it if you'd confirm your desire to continue receiving this newsletter and other occasional emails from us by subscribing
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And if you want some help in growing your business, remember that Jon
is a top notch marketing strategist, a power networker and a free information and referral resource here in Portland. Give him a call or a message to get started on the marketing strategy work you need.