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In this issue: Marketing strategy development, new events, new article links, social media and networking tips and links to much, much more. Plus get the new Marketing Strategy e-Book at no cost.
Jon-Turino-Marketing+Connections

Welcome to Jon Turino ConnectionsTM 
Volume 1, Number 7  August 1, 2012 -- emailed July 31st

Marketing Strategy Development

Because it is said that a picture is worth a thousand words, I thought I'd put a drawing up here this issue. I spent some time during July packaging some additional service offerings and completing an e-Book on marketing strategy development (which you can request here, by the way), and a flow diagram seemed like the best way to most clearly and simply illustrate the process that I use -- and recommend to others. You really need to start with the data gathering step in the process. You need to research Marketing Strategy Development Process Flowyour target markets, the kinds of messages that will resonate with members of those target markets and the kinds of media avenues that will be most effective at conveying those messages to those markets.

You also need to know yourself. By that I mean your organization, what you wish to accomplish with a marketing plan and the various strategies you decide to deploy as part of that plan.  What are your quantitative goals, what products or services will you be promoting and what are your budget constraints?  You need to know these things because the most elegantly designed and comprehensive marketing strategy is useless unless you can afford to execute it!

Once you know what can be done you can begin to plan how, when and where to make your biggest impact. And don't forget to implement a mechanism for measuring the results of your strategies and tactics and how they are supporting your goals. Without the measurement mechanism you won't have the information you need to fine tune your strategy to make it event better.

Reminder:  There's still time to sign up for The Marketing Seminar/Workshop on August 9th!  Don't miss this event! 
 
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As with the each issue of this newsletter, near the top you'll find the networking tip and a partial list of networking events from my website Calendar page in which you might want to participate.  Towards the middle you'll find the social media tips, a Featured Affiliate spotlight and some interesting statistics in the "Did You Know..." section.  Near the bottom you'll find articles and groups of interest and a partial list of the latest updates on the website Resources page. All of the content contains live links to the source information so that you can get to it quickly and easily.

We'll say again what we say each issue:  Your feedback on this newsletter is very important to us.  Do we have the right topics?  The right content?  The right amount of information?  The right format?  What can we do better?  What's missing?  What don't you want?  Would paid ads or sponsored links be OK or not?  Please let us know via our website Contact page.

Thanks for reading this issue of newsletter. I continue to be truly gratified by the number of people who've made the time to tell me that they really like it and I will try to continue to provide you with interesting, useful and occasionally entertaining content in each issue. I would really appreciate it if you'd confirm your desire to continue receiving this newsletter and other occasional emails from us by subscribing.  Also please share this newsletter with your friends.
 
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If you want some help in growing your business, remember that Jon is a top notch marketing strategist, a power networker and a free information and referral resource here in Portland.  Give him a call or a message to get started on the marketing strategy work you need.  Check out the great introductory package or the Instant Strategy Session. You can now also sign up for Monthly Mentoring Mode and contract for an in-company marketing strategy seminar/workshop tailored just for your needs.
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This Issue's Networking Tips

Many networking groups offer their members the opportunity to give a talk about themselves or their businesses -- or both -- on a rotational basis. Others invite special speakers to address various groups. Given that speaking in public is one of the biggest fears that most people face, how do you cope when you are invited to be the presenter?

There are some great tips in the Inc. article How to Deliver a Speech that Gets a Standing Ovation. You'll find that an honest, personal touch, sometimes coupled with appropriate humor, can really warm an audience.

Also check out On a Mission: 3 Networking Success Tips for Your Small Business for some interesting networking hints.

Like your online social media, your face-to-face networking will only be effective if you do it consistently. Initially pick only two or three groups of your target audience to visit and concentrate on going regularly. You can find relevant groups on the Calendar and Resources pages.
This Issue's Social Media Tips

Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time? Social media community management has expanded into a growing field and there’s a lot to think about. Check out 26 Tips for Managing a Social Media Community.

You only have few seconds to capture attention in the social networks before your message gets drowned in the sea of updates. Read on to find out 25 often overlooked tweaks that you can implement right away in 25 Tweaks To Capture Attention In Social Networks.

As a business owner, you likely recognize the marketing revolution brought on by social media, and you want to meet the needs of customers by extending the purchasing process beyond your brick-and-mortar. Maybe you have a Facebook page and Twitter account, but after months of attention and effort you still think the benefits of social media are overstated. Whatever the case, if you’re frustrated, annoyed, disappointed, or want to shove your face in a bowl of hot gravy when you think about social media, fixing the common mistakes below could be your ticket to a truly social business.Read more at Three Social Media Mistakes Your Business Can’t Afford to Make.

If you have tips to share in a future issue, please use the Contact form to send them and we'll see if we can use them in a future newsletter issue.

Garrison Marketing Solutions
This Month's Featured Affiliate

In each issue we spotlight someone in our network who has done an outstanding job for a client and may be able to help you as well. 

In past issues we've spotlighted our copywriter/editor, our SEO guru, our video guy, our home remodeling designer, our graphic designer and even ourselves. 

This month we spotlight a woman who helps all of us get our messages out via social media platforms -- our Facebook, LinkedIn, Twitter and other platforms and the tools that can be used to manage them.

Sarah Garrison, owner of Garrison Marketing Solutions, specializes in social media platforms and tools and provides training, coaching and consulting on how best to use these elements of your marketing toolbox to get your messages to your prospective customers. She strives to help connect local business professionals with their community through the social networking maze. If you want help with social media, you need look no farther than to Sarah.

We welcome your nominations for an Affiliate to feature each month.  You can send the nominations using the website Contact form. Also check Jon Turino's new Affiliates page if you need marketing strategy implementation help.
Upcoming Events

Happening Tonight:  I Take the Lead FUN! interactive presentation on Marketing that will help you INCREASE Sales!, August 1, 2012 @ 4:30 - 5:30 PM, Hotel 50 Bistro

Happening Tomorrow:  The Content Strategy Trap, August 2, 2012 @ 11:30 am - 1:30 pm, Blagen Block building (Thetus Corporation)
34 NW 1st Ave

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YPOP "Bites With the Boss" Luncheon,August 7, 2012 @ 11:30 am - 1:00 pm, US Bancorp Tower
111 SW 5th Ave


Trusted Team: Referral Mixer, August 7, 2012 @ 4:30 pm - 6:30 pm, Brix Tavern & Restaurant
1338 NW Hoyt St


The Marketing Seminar/Workshop, August 9, 2012 @ 1:30 pm - 4:30 pm, Courtyard by Marriott - Portland Airport
11550 NE Airport Way


Portland Connect August Monthly Morning Coffee, August 10, 2012 @ 8:00 am - 9:30 am, Portland Business Alliance Conference Room
200 SW Market St


SEMpdx 2012 Rooftop Networking Party, August 14, 2012 @ 5:30 pm - 9:00 pm, Hotel Deluxe
729 SW 15th Ave


AEC Women 2012 Launch Party, August 16, 2012 @ 4:30 pm - 7:00 pm, The Original
300 SW 6th Ave


Only the larger events are listed in this section.  Many I Take the Lead, LeTip, Bridges Networking and other groups meet several times per month at various places.  You can find links to these groups on the Resources page.

This calendar is updated frequently between newsletter issues.  You can always find the latest information and subscribe on the Calendar page.

If you would like to have your event considered for inclusion in the calendar, please provide details of the event using the Contact form.
Did You Know... 

Normally we'll put either some interesting facts or an answer to a question from a reader in this space. For this issue we’ve got some just plain fun facts from Angelfire.com.
  • A duck's quack doesn't echo, and no one knows why.
     
  • In the 1940s, the FCC assigned television's Channel 1 to mobile services (two-way radios in taxicabs, for instance) but did not re-number the other channel assignments. That is why your TV set has channels 2 and up, but no channel 1 (except on cable).
     
  • The "save" icon on Microsoft Word shows a floppy disk, with the shutter on backwards.
     
  • The verb "cleave" is the only English word with two synonyms that are antonyms of each other: adhere and separate.
     
  • The only 15-letter word that can be spelled without repeating a letter is uncopyrightable.
     
  • Facetious and abstemious contain all the vowels in the correct order, as does arsenious, meaning, "containing arsenic."
     
  • Emus and kangaroos cannot walk backwards and are on the Australian coat of arms for that reason.
     
  • Cats have over one hundred vocal sounds, while dogs only have about ten.
     
  • Pinocchio is Italian for "pine head."
You can find a bunch more fun and interesting statistics like these at Angelfire.

Please message us via the Contact  page with your questions or "Did you know..." items. They're fun to read and make great conversation starters at networking events.
Articles of Interest

It's hard to choose from the huge volume of material provided by so many contributors on the web, but we try!

As if reading this newsletter's articles wasn't enough, we're including this article on 50 Digital Media Resources You May Have Missed from Mashable to give you a look at a host of things we just don't have room for here. Editor's picks, social media, business topics, tech and mobile and more are in this installment.

Then there's The Marketer's Ultimate Guide to Link Bait, a reference to "something interesting enough to catch people’s attention...And that doesn't have to be a bad thing." from the HubSpot.com blog.

As usual, we can find lots of good content at Social Media Examiner. The article 8 B2B Tips for Using Social Forums is especially timely.

If you find other articles that you think might be of interest to readers of this newsletter, please let us know and we'll post them on Jon's Facebook business page, LinkedIn company page, Google+ page and Twitter account between issues of the newsletter. And don't forget to check Jon's Blog. Lots of new posts there including:

Groups of Interest

Myriad virtual groups exist on the Internet and within Facebook, LinkedIn and MeetUp in particular. 

Here are a few of the most recent additions that we think might be of interest to you.  You can join these groups to stay up to date on their activities and many also hold physical meetings on a regular basis.

Business for Culture and the Arts connects Oregon businesses with local arts organizations to champion participation in the arts. They help create a creative community that attracts leading-edge talent and innovative companies that strengthens our culture and economy.

Please contact us with suggestions for additional groups you think might be of interest to other readers. 
The Marketing Seminar/Workshop

The Marketing Seminar/Workshop
It's not too late to register. Don't miss this great event on August 9, 2012. Watch the video invitation at http://www.youtube.com/watch?v=OJhjCUjxFzY .

Jon's e-Book

Free Marketing Strategy Process e-Book Available


Request your copy at http://www.jonturino.com/ads-an-offers

Links-to-Portland-Oregon-Marketing-Help
Resources Link Updates

We've added the following links, among others, to the links on the website Resources page. These links will take you to websites that may be of interest to you from a business, marketing, networking, technology or other standpoint. We hope you'll find them useful.

  Free Events Guide, Summer 2012
Ideas for saving money in Portland, OR and beyond. This list is updated monthly during the summer when the sun is out in Portand.

  Cultural Oregon is a content rich, magazine style site that focuses on three broad areas of interest. They seek to give readers interesting stories and practical information about the wonders of Oregon Adventure, Travel and Leisure and plan to promote local Oregon business partners that have a presence in the State of Oregon.

Please contact us with suggestions for additional links you think might be of interest to other readers. And please let us know if you find any of the links broken or objectionable.

Next Issue August 21st

There were so many good articles in July that we actually published an interim newsletter to share "too much good stuff to wait." Let us know if you liked that approach or would rather only have full issues of our newsletter.

Jon can alternatively repost articles of interest on LinkedIn, Facebook and Google+ as they appear.  So let him know what you'd prefer.
Copyright © 2012 Jon Turino Marketing+Connections, All rights reserved.


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