In this issue: Happy Holiday Greetings, upcoming new events, new article links, more social media and networking tips. Plus The Piano available in print!

Dear Jon --
Welcome to Jon Turino Connections
Volume 1, Number 13,  December 4, 2012

Jon and Diane's 2012 Christmas Tree Happy Holidays to You...

Merry Christmas!  Happy Hanukkkah! Joyous Kwanzaa! Happy Holidays!

Jon, however you celebrate December and the coming New Year, I want to wish you the best during this holiday season and health, peace, happiness and prosperity in the coming New Year. And to say once more a sincere "Thank You," Jon, for your support during 2012. It has been a great year and I can't tell you how much I appreciate the kind words so many of you have offered me during the last nine months.  Or how important your business, if you've been a client, has been in getting this enterprise off the ground.

It's been a great learning experience for me to do this newsletter and to engage many of you on social media via Facebook, Linkedin, Pinterest, ReciProty, Biznik, Google+ and the other platforms I'm signed up on. I'm still sorting out which ones are of the most value to me and just how much "stuff" is the right amount to be posting. Any feedback you can provide will, of course, be taken under immediate advisement so don't be shy about communicating with me. I love hearing from you.

As you'll see from the calendar entries, it's going to be a busy month. I trust that I'll see many of you at one or more of these upcoming events and I'm looking forward to that. There are lots of holiday editions of our usual networking events so be careful at them and getting home from them. Friends don't let friends drive while impaired so please watch out for your friends and accept any offers they provide if they think you might need some help.

So again I wish you Merry Christmas,  Happy Hanukkkah, Joyous Kwanzaa, Happy Holidays and the like. And I hope 2013 is a great year for you. Thanks again, Jon, for your support.
As with the each issue of this newsletter, near the top you'll find the networking tip and a partial list of networking events from my website Calendar page in which you might want to participate.  Towards the middle you'll find the social media tips, a Featured Affiliate spotlight and some interesting statistics in the "Did You Know..." section.  Near the bottom you'll find articles and groups of interest and a partial list of the latest updates on the website Resources page. All of the content contains live links to the source information so that you can get to it quickly and easily.

We'll say again what we say each issue:  Your feedback on this newsletter is very important to us.  Do we have the right topics?  The right content?  The right amount of information?  The right format?  What can we do better?  What's missing?  What don't you want?  Would paid ads or sponsored links be OK or not?  Please let us know via our website Contact page.

Thanks for reading this issue of newsletter. I continue to be truly gratified by the number of people who've made the time to tell me that they really like it and I will try to continue to provide you with interesting, useful and occasionally entertaining content in each issue. I would really appreciate it if you'd confirm your desire to continue receiving this newsletter and other occasional emails from us by subscribing.  Also please share this newsletter with your friends.
If you want some help growing your business, remember that Jon is a top notch marketing strategist, a power networker and a free information and referral resource here in Portland.  Give him a call at 503-877-4609 or send him a message to get started on the marketing strategy work you need.  Check out the great introductory package or the Instant Strategy Session. How about having Jon on your staff on an on-call basis for $100, $200 or $500 per month, depending on your needs? You can now sign up for Monthly Mentoring Mode to do just that. There's also the in-company marketing strategy seminar/workshop tailored just for your needs. Or you can learn many of Jon's methods by taking the new online course from Udemy entitled The Marketing Plan Seminar. You've met Jon and you know just how helpful he can be.
This Issue's Networking Tips

Martin Jones talks about Better Networking Skills for Small Business Owners in in a short article posted in Social Media Examiner.  He advises, among other things, that you:
  • Know your desired audience
Some networking experts will recommend talking to anyone and everyone whenever possible, or as the old adage of sales goes, Always Be Closing. However, simply spouting off about your goods and services at every opportunity is likely to result in overkill and a whole lot of noise.
  • Look for public events to attend
Part of finding the right audience to talk to is knowing where to find them in the first place. To this end, Neighborhood Notes suggests browsing through a wide swath of events that might be of interest for both your business and your potential audience.
  • Develop social skills
As with any other form of socializing and relationship-building, there are several basic social skills that are absolutely essential in any networking opportunity.

You can read his reasoning and advice for maximizing your networking time in the full article here.

Like your online social media, your face-to-face networking will only be effective if you do it consistently. Initially pick only two or three groups of your target audience to visit and concentrate on going regularly. You can find relevant groups on the Calendar and Resources pages.Have a tip to share? Let us know!
This Issue's Social Media Tips

Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? A group of social media pros was asked for the hottest social media tools they use today. Cindy King, writing in Social Media Examiner, says check this list out to see if these social media tools are a good fit for you! She describes tools ranging from SlideShare and YouTube to gamfication with SocialToaster and curating via It's a great list.

In an article in smedio, Aaron Lee writes says that lthough businesses know that they need to be on Facebook, Facebook marketing isn’t a walk in a park. Thinking about it, you are potentially exposing your business to hundreds of thousands or even millions of people online – and your brand needs to be accepted by them. That's no easy task. Aaron lists 6 Facebook Marketing Mistakes to Avoid and goes into each of the six in detail. An article well worth reading.
If you have tips to share in a future issue, please use the Contact form to send them and we'll see if we can use them in a future newsletter issue.
HeroicTec Logo Filled
This Issue's Featured Affiliate

This issue we spotlight Heroic Technology, a San Jose (CA) based Information Technology firm that has just opened an office here in Portland.

Heroic Technology offers Managed Services, including desktop, server, network, software and help desk management and Cloud Solutions, including hosted email and phone systems, collaboration tools, remote meeting tools and Intranet and document management. They also offer Business Protection in the form of file, email and database backup, server/desktop snapshots, offsite data backups, virus protection and spam filtering.

The company says it can cover all of your technology needs including desktops, servers and communication systems with its IT Solutions.  They understand the importance of keeping your critical technologies working as well as possible.  Not only can they maintain your current systems, but they can help design and install new systems.  They operate as an offsite traditional technology department, yet offer a much more economically efficient rate.  They can plan, maintain and support your technology infrastructure.

Nick Stevens, HeroicTec president now residing in  Portland, says that he's happy to provide a free initial consultation to potential customers to see if the services are a fit. The company has specialized so far in supporting legal first with five or more computers but they are certainly able to provide similar types of services to firms of other types.

You can contact Nick by phone toll-free at 866-496-7105 or email him at
In each issue we spotlight someone in our network who has done an outstanding job for a client and may be able to help you as well. We welcome your nominations for an Affiliate to feature each month.  You can send the nominations using the website Contact form. Also check Jon Turino's Affiliates page if you need marketing strategy implementation or a variety of other help.
Upcoming Events

Here are some of the happenings for the month of December. Only a few of those happenings are listed here due to space restrictions so please click on the links to the website Calendar for complete information on events coming up during the month and beyond.

Happening This Week:

Content Creation for Blogging, December 5, 2012 @ 6:30 pm - 8:00 pm, El Presidente Mexican Cantina

CrowdCompass hosts Portland Lunch 2.0, December 6, 2012 @ 12:00 pm - 1:00 pm, Crowd Compass Office

Happening Next Week: 

Referral Mixer: Hosted by TrustedTeam, December 10, 2012 @ 4:30 pm - 6:30 pm, Brix Tavern

Schmooze PDX December Event, December 11, 2012 @ 5:30 pm - 8:30 pm, The Benson Hotel

Portland Connect Monthly Morning Coffee, December 12, 2012 @ 7:30 am - 9:15 am, Portland Business Alliance Conference Room

Business After Hours – Portland Business Alliance, December 12, 2012 @ 5:00 pm - 7:00 pm, Portland Marriott Downtown Waterfront

OAME Big End of Year Annual Meeting, December 13, 2012 @ 4:00 pm - 7:00 pm, OAME Main Conference Room

Happening Later This Month: 

Portland Small Business Networking Event, December 20, 2012 @ 5:00 pm - 7:30 pm, Via Tribunali Neapolitan Pizzeria
Only the larger events are listed in this section.  Many I Take the Lead, LeTip, Bridges Networking and other groups meet several times per month at various places.  You can find links to these groups on the Resources page.

This calendar is updated frequently between newsletter issues.  You can always find the latest information and subscribe on the website Calendar page.

If you would like to have your event considered for inclusion in the website calendar, please provide details of the event using the Contact form.
Did You Know... 

Normally we'll put either some interesting facts or an answer to a question from a reader in this space.

This issue's list of 26 Things You Didn't Know About Tech comes from Lauren Drell via with a bunch of great links as well.
  1. Designer Jonathan Gay’s 1996 product, FutureSplash Animator, later became Adobe Flash, currently a platform that supports the next generation of interactive web tools, including HTML5.
  2. JavaScript was first created by Brendan Eich at Netscape in 1995; it was nicknamed Mocha during development, and ultimately named JavaScript to piggyback on the popularity of Java (another programming language).
  3. In 2009, Satoshi Nakamoto released the first Bitcoin client and issued the first Bitcoins.
  4. Broadband is defined by various standards as being capable of transmitting data at 1.5 or 2 Megabits (Mbits) per second — this type of speed is necessary for streaming high definition video, playing online games and sending and receiving large amounts of data.
  5. Siri, do you know the history of voice command? Back in the 1870s, Thomas Edison invented the phonograph, and Alexander Graham Bell and two associates worked on a “dictaphone.”
  6. Web HyperText Application Technology Working Group (WHAT) member Ian Hickson wrote and released the first draft of HTML5 in 2008.
  7. The first GPS satellite was launched in 1978, and the full constellation of 24 became operational in 1995.
  8. Steve Wilhite of Compuserve debuted the GIFs in June 1987. Bet he didn’t foresee this.
  9. Phillip Katz invented the ZIP file in 1986, and it was first implemented with the PKZip program for Katz’s company, PKWare, Inc.
  10. Emoticons were reportedly first used on September 19, 1982, by Scott Fahlman, a computer scientist at Carnegie Mellon University. He created a happy face and a sad face with a colon, a hyphen and parentheses.
  11. QWERTY Keyboards were designed by Christopher Sholes, who invented the typewriter in 1868. However, alternative keyboard layouts, like the Dvorak and the Capewell, abound.
You can find the other 15 interesting facts and links in the whole article here.
Please message us via the Contact  page with your questions or "Did you know..." items. They're fun to read and make great conversation starters at networking events.
Articles of Interest

It's hard to choose from the huge volume of material provided by so many contributors on the web, but we try! Here's a potpouri of articles for your reading enjoyment:

10 Ways to Convert Your Blog Visitors Into Dedicated Readers by Ste Kerwer in Blogging

10 Items for Your 2013 Stategic Plan by Sally Falkow in Business 2 Community

10 Income Streams You Can Add to Your Business and Increase Your Bottom Line by Michele Pariza Wacek in Biznik

Blog Metrics- to Track Success by Heidi Cohen in Blogging, Content Marketing

Which Habitudes Can Change Your Marketing Strategy by Jure Klepic in Huffington Post Business

Finally, don't forget to check Jon's Blog. New posts there include:
f you find other articles that you think might be of interest to readers of this newsletter, please let us know and we'll post them on Jon's Facebook business page, LinkedIn company page, Google+ page and Twitter account between issues of the newsletter.
You can check my link at for additional social media links and don't miss me on for some great pics and information.
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Your input is needed!

Please take 10 seconds to respond to my Linkedin poll at so that I can decide whether or not to resume posting content multiple times each day on my Facebook and Linkedin pages. Until I get some feedback I'm going to stop for a while. I want what I post to be valuable and not just "noise." Thanks!
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Save 20%

Gift Certificates for $125 Instant Strategy Sessions with Jon Turino are available for only $100 between now and then end of December. Give someone you know the gift of business growth!

Order yours today on the website Packages and Pricing page.

Groups of Interest

Myriad virtual groups exist on the Internet and within Facebook, LinkedIn and Google+ in particular. 

If you are not part of Biznik yet you may want to consider joining. The platform, which is designed to facilitate peer-based face-to-face meetings and networking and has groups in about two dozen cities, including a fairly active one here in Portland.

Where your peers are.

Biznik is a community specifically designed for independent business people. Your customer's aren't here. Your friends aren't here. Your mom's not here. And they're not supposed to be! (Unless they're indie businesses too.)  Biznik declares that it is the only network created for independent business people by two independent business people who are on a mission to support business networking that doesn't suck.

Check out the manifesto and take a look at the infographic for more information.
Please contact us with suggestions for additional groups you think might be of interest to other readers.
Buy One Get one Free

Buy One Get One Free!

Schedule your first Instant Strategy Session today for only $125 and we’ll throw in another one absolutely free*! (*You pay only $100 extra for 2nd session S&H!)

That’s TWO full sessions for only $225!

But wait!  There’s more!

I’ll buy the coffee! For both sessions. With no extra shipping and handling charges!

Call 503-877-4609 during business hours to order!

Quantities are limited and this offer won’t last long, so make sure you schedule your sessions today!

Link to Client Testimonials
The Piano Story e-Book Cover Image

New 28-page e-Book + Print Version!

Jon's brand new book The Piano Story: Getting to "Yes" in the Sales Process is now available in both electronic and print format. The print version is priced at $7.95 from  -- Title ID 4071456 -- and the electronic version is $4.95 direct from Jon Turino Marketing + Connections.
Resources Link Updates

We haven't added any new links this issue to the links on the website Ads and Offers page but the ones that are there will take you to websites that may be of interest to you from a business, marketing, networking, technology or other standpoint.

We hope you'll find them useful.
Please contact us with suggestions for additional links you think might be of interest to other readers. And please let us know if you find any of the links broken or objectionable.

Next Issue January 8th, 2013!

This December 4th issue will be the last one for 2012. But I will continue to post to Facebook, LinkedIn, Google+ and Pinterest as good content becomes available. 

And you can always check the calendar for the latest happenings starting January 2nd.

Marketing Strategy Development e-Book
Develop your marketing plan professionally. Click the image above to request your your free copy showing you how.
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The Marketing Plan Seminar Online Course from Udemy

The Online Course

Remember, The Marketing Plan Seminar is available online for only $79 from Udemy. I'm posting some excerpts -- with slides and videos -- from it on my blog but if you want the whole course you'll need to order it for your use. It makes a fine Holiday gift for a deserving business person friend of yours.


If we can get 28 people committed, and paid up at $55 each, by January 17th, 2013, I will do a live encore presentation of The Marketing Plan Seminar/Workshop on January 24th. Click for details and to register now.
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