In this issue:  New content, new events, new article links, a social media tip, a link to The Marketing Plan Game and more. 

Welcome to Jon Turino ConnectionsTM 
Volume 1, Number 4  June 5, 2012

And the content grows!

Thanks for reading this fourth issue of ConnectionsTM  newsletter.  I am truly gratified by the number of people who've made the time to tell me that they really like it and I will try to continue to provide you with interesting, useful and occasionally entertaining content in each issue.

If you do a newsletter of your own you are well aware of the challenges involved in providing your readers with fresh and relevant contenton a regular basis. If you don't do a newsletter, it might be a part of the overall marketing mix you should consider. Or consider a blog, rather than a formal newsletter like this one. You can still get your most critical information out to people interested in your particular business without the commitment

There are lots of online and offline marketing tactics you can use to grow your business once you've developed your overall marketing strategy.

Speaking of marketing strategies, there are a couple of new presentations on the new Presentations page of the website. You can find both the Helping Businesses Grow Through Better Marketing Strategies presentation and the Marketing Plan Game version with 25 answers and questions in a Jeopardy style format.  I hope you find them both informative and fun. A link to the small Consulting Services Overview brochure is also there.

As with the each issue, near the top you'll find this issue's networking tip and a partial list of networking events from my website Calendar page in which you might want to participate.  Toward the middle you'll find a social media tip, a Featured Affiliate spotlight and some interesting statistics in the "Did You Know..." section.  Near the bottom you'll find articles and groups of interest and a partial list of the latest updates on the website Resources page.

All of the content contains live links to the source information so that you can get to it quickly and easily.

We'll say again what we say each issue:  Your feedback on this newsletter is very important to us.  Do we have the right topics?  The right content?  The right amount of information?  The right format?  What can we do better?  What's missing?  What don't you want?  Would paid ads or sponsored links be OK or not?  Please let us know via our website Contact page.

Thank you so much for reading and we'd really appreciate it if you'd confirm your desire to continue receiving this newsletter and other occasional emails from us by subscribing.  Also please share this newsletter with your friends

And if you want some help in growing your business, remember that Jon is a top notch marketing strategist, a power networker and a free information and referral resource here in Portland.  Give him a call or a message to get started on the marketing strategy work you need.  He's open for business with a great introductory package for you.
Month's Networking Tips

Here's another article from our sources at Social Media Examiner. It talks about the 10 LinkedIn Tips for Building Your Business.

The Start-Up of You, a recent book co-authored by LinkedIn founder Reid Hoffman, notes that companies don’t give you business – people do. In the book, Mr. Hoffman also states a key point about business networking:  “It’s better to be the best connected than the most connected.”

Many of your LinkedIn connections can introduce you not only to business influencers and partners, but also refer your company to new customers.

This Social Media Examiner article entitled 5 Ways to Develop Meaninful LinkedIn Connections will help you accomplish that.

A personal LinkedIn profile is commonly viewed as an online resume or digital business card, and using it for that is a good start.

Like your online social media, your face-to-face networking will only be effective if you do it consistently. Initially pick only two or three groups of your target audience to visit and concentrate on going regularly. You can find relevant groups on the Calendar and Resources pages.
This Month's Social Media Tip
 If you have a tip to share in a future issue, please use the Contact form to send it.
This Month's Featured Affiliate

In each issue we spotlight someone in our network who has done an outstanding job for a client and may be able to help you as well. 

In this issue we spotlight Allen Wagner, the guy who runs Columbia SEO Consulting. While describing himself only a SEO expert, Al also did a great job of spiffing up many of the graphics on the  Jon Turino Marketing + Connections home page and providing them with attributes that improve their searchability with Google and the other search engines. Al likes to stay off the radar with the search engine folks but he really knows his stuff.

We welcome your nominations for an Affiliate to feature each month.  You can send the nominations using the website Contact form. Also check Jon Turino's new Affiliates page if you need marketing strategy implementation help.
Coming Events

Coming up Now!  How to Boost Your Business on a Limited Budget, June 7, 8:00 - 11:30 AM and1:00 - 4:30 PM sessions at the PDX Airport Holiday Inn

Schmooze PDX June Event, June 12, 5:30 - 8:30 PM, Urban Farmers at the Nines Hotel

Get Out of Your Office and Connect, June 13, 11:30 AM - 1:00 PM, Old Wive's Tale

Portland Business Alliance After Hours Event, June 13, 5:30 - 7:30 PM, Butters Gallery

Portland Connect June Monthly Morning Coffee, June 14, 2012 @ 8:00 am - 9:30 am, 200 SW Market St 

OAME Business After Hours Quarterly Event, June 16, 2012 @ 1:00 pm - 5:00 pm, OAME Building

June Digital Marketing Breakfast, June 19, 2012 @ 7:30 am - 9:00 am, Portland State University Recreation Center
Only the larger events are listed in this section.  Many I Take the Lead, LeTip, Bridges Networking and other groups meet several times per month at various places.  You can find links to these groups on the Resources page.

This calendar is updated frequently between newsletter issues.  You can always find the latest information on the Calendar page.

If you would like to have your event considered for inclusion in the calendar, please provide details of the event using the Contact form.
Did You Know... 

Normally we'll put either some interesting fact or an answer to a question from a reader in this space. 

Since we didn't have a question from a reader for this issue, here are some just for fun fact s from :
  • 11% of people are left handed
  • August has the highest percentage of births
  • Unless food is mixed with saliva you can't taste it
  • The average person falls asleep in 7 minutes
  • A bear has 42 teeth
  • An ostrich's eye is bigger than it's brain
  • Most lipsticks contain fish scales
  • No two corn flakes look the same
  • Lemons contain more sugar than strawberries
  • 8% of people have an extra rib
  • 85% of plant life is found in the ocean
Please message us via the Contact  page with your questions or "Did you know..." items. They're fun to read and make great conversation starters at networking events.
Articles of Interest

It's hard to choose from the huge volume of material provided by so many contributors on the web, but we try!

If your marketing plan encompasses word-of-mouth referrals, you'll want to read 10 Offline Ways to Generate Word of Mouth Referrals from Marketing Matters.

Pinterest doesn’t just look different than other social networks— it’s looked at in a different way, too. Check out Eyes On Pinterest: How People Look at Your Boards from  

The world is changing fast and if we don't stay focused on the road ahead, resisting the distractions that, while tempting, are, well, distracting, then we increase the chances of a crash. This article entitled Two LIsts You Should Look at Every Morning from Peter Bregman in Harvard Business Review has some great information and advice.

If you find other articles that you think might be of interest to readers of this newsletter, please let us know and we'll post them on Jon's Facebook business page, LinkedIn company page and Twitter account between issues of the newsletter. And don't forget to check Jon's Blog

Don't miss the one about Borrowed Interest Advertising!  Don't go to your funeral made up to look like somebody else!  Hire Jon to make sure you have your own remarkable and memorably identity!

Groups of Interest

Myriad virtual groups exist on the Internet and within Facebook, LinkedIn and MeetUp in particular. 

Here are a few of the most recent additions that we think might be of interest to you.  You can join these groups to stay up to date on their activities and many also hold physical meetings on a regular basis.

 BESThq-Logo BESThq
founded to grow and strengthen the Portland community. Great Tuesday AM meetings.

Westside-Alliance The Westside Economic Alliance
focused on the needs of the Westside of the Portland, OR metropolitan region

Trusted-Team Trusted Team
the first all-in-one Referral Marketing & Management System

Please don't hesitate to contact us with suggestions for additional groups you think might be of interest to other readers.

Marketing Plan Game

You can open (or download then open) this file to play the game.  Make sure your marketing plan has what it needs! 
Resources Link Updates

We've added the following links, among others, to the links on the website Resources page.  These links will take you to websites that may be of interest to you from a business, marketing, networking, technology or other standpoint. We hope you'll find them useful.

Asian-Pacific-American-Chamber  Asian Pacific American
of Commerce

to help develop international business opportunities

Service Core of Retired Executives - SCORE SCORE
a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship 

 Oregon-Angel-Fund  Oregon Angel Fund
 a highly structured, professionally managed, investor-driven angel fund

Oregon Tradeswomen, Inc
dedicated to promoting success for women in the trades through education, leadership and mentorship

TEDx-Portland-logo  TED (Technology/

a nonprofit organization devoted to Ideas Worth Spreading.

Please don't hesitate to contact us with suggestions for additional links you think might be of interest to other readers. And please let us know if you find any of the links broken or objectionable.
Copyright © 2012 Jon Turino Marketing+Connections, All rights reserved.

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