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Jon -- Connections Newsletter Hot August Issue -- Help the Red Cross. Plus Social Media and Networking Tips, Upcoming Events, Did You Know...? and more.
Jon-Turino-Marketing+Connections
If you want some help growing your business, remember that Jon is a top notch marketing consultant, a power networker and an information and referral resource here in Portland.  Give him a call at 503-877-4609 or send him a message to get started on the marketing work you need. 

Dear Jon --

Welcome to Jon Turino ConnectionsTM   Newsletter
Volume 2, Number 8, August 5, 2013

Buy a book, help the American Red Cross


Two A to Z Blog Book Covers ImageJon, I will donate $1 to the American Red Cross for each electronic copy of The A to Z Blog Book sold and $2 for each printed copy sold during the month of August 2013. That represents 20% of the royalty I get for each sale.

I'm doing this for two reasons: I want to sell more copies of the book and I sincerely want to help one of the best charities in the United States.

You can order the electronic copy for your Kindle for only $9.95. And if you don't have a Kindle device you can download free software from the Kindle website so that you can read the electronic version on your PC, tablet or smartphone. Plus I'll throw in the $4.95 fillable Marketing Plan and Marketing Strategy Worksheets I've developed at no cost to you if you simply request them using the link contained in the electronic version of the book you get from Kindle. The same offer holds true for the $24.95 printed version of the book.

Jon, please help support a great cause and my activities on your behalf as well. You'll love the book, which is filled with 26 articles to entertain, inform and intrigue you and you'll know that you are also supporting the American Red Cross. Please order your book now.

And if you haven't checked out the new infographic on Probiotic Marketing you really need to do so. Learn the 6 secrets, the 3 relationships and the 7 message characteristics that will make your marketing much more successful. Revolutionize your marketing with Probiotic Marketing! Get decades worth of information and marketing experience in one comprehensive document. And if you order during the month of August you can save $9 -- a 33% discount off the normal $27 price.

You can still get the great introductory package or the Instant Strategy Session. How about having $100K+/year Jon on your staff on an on-call basis for only $100, $200 or $500 per month, depending on your needs with Monthly Mentoring Mode? You've met Jon and you know just how helpful he can be.  You can learn many of Jon's methods by taking the online course at Udemy entitled The Marketing Plan Seminar and get dozens of ideas, insights and tips in The A to Z Blog Book.

As with the each issue of this newsletter, near the top you'll find the networking tip and a partial list of networking events from my website Calendar page in which you might want to participate.  Towards the middle you'll find the social media tips, a Featured Affiliate spotlight and some interesting statistics in the "Did You Know..." section.  Near the bottom you'll find articles and groups of interest and a partial list of the latest updates on the website Resources page. All of the content contains live links to the source information so that you can get to it quickly and easily.

We'll say again what we say each issue:  Your feedback on this newsletter is very important to us.  Do we have the right topics?  The right content?  The right amount of information?  The right format?  What can we do better?  What's missing?  What don't you want?  Would paid ads or sponsored links be OK or not?  Please let us know via our website Contact page.

Thanks for reading this issue of newsletter. I continue to be truly gratified by the number of people who've made the time to tell me that they really like it and I will try to continue to provide you with interesting, useful and occasionally entertaining content in each issue. I would really appreciate it if you'd confirm your desire to continue receiving this newsletter and other occasional emails from us by subscribing.  Also please share this newsletter with your friends.

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Networking Tips


My friend Jim Teasley, who I mentioned in last month's issue, is a man who networks frequently and successfully here in Portland.  He has written often about networking and his June 30 article in particular has a wealth of advice for networking successfully and building your business as a result. Some excerpts:

"You are not at a networking meeting to sign a new client. You are there to market, not to sell. You are sewing seeds that will one day grow into a garden. Market, exchange contact information, and follow up. Get to know those whom you meet as people, not as prospects or referrals. You will do business with people that you know, like, and trust. Do the marketing right, and the sales will follow."

"Be prepared to market yourself and your business at every networking meeting. Be ready to deliver a 15 second, 30 second, 1 minute, 3 minute, or 5 minute summary of what you want to say. If you cannot take all the time allowed, ask for questions. Be professional no matter how much or little time you have. Just enough information to get others to ask for more data is sufficient. Do not give a long presentation."

Read the complete article for more great advice from Jim.

Your "elevator pitch" can often be used as your introductory remarks in a networking setting. For some great advice on creating your elevator pitch, and some examples of really good ones, check out The 30-second Elevator Presentation from Tom Hopkins International.

You can also find some excellent advice for successful networking in Networking Niceties, Necessities and No-No's in my newest publication The A to Z Blog Book.
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Like your online social media, your face-to-face networking will only be effective if you do it consistently. Initially pick only two or three groups of your target audience to visit and concentrate on going regularly. You can find relevant groups on the Calendar and Resources pages.Have a tip to share? Let us know!
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Social Media Tips


To celebrate America’s birthday last month, the ever prolific Heidi Cohen wrote to offer you fifty ways to be a bright star on social media and to show your rocket’s red glare. Read 50 States of Social Media for tips including:

"Set up a personal social media account on the major social media platforms. You’re building your own digital/social media footprint. Include Facebook, Twitter, LinkedIn, Google+ and Pinterest."

"Become known as a resource. Help others on social media by paying-it-forward."

"Promote your social media presence. Beyond reaching out to family, friends and colleagues. Let people know where they can connect with you on social media in your emailings, blog, on business cards and other places online and offline."

The other 47 tips are also worth taking to heart.

Social Media Examiner reminds us to keep our social media information fresh in 5 Ways to Freshen Up Your Social Profiles. Advice in this article includes:
  • Optimize Your Google+ Profile for the Platform’s New Design
  • Add Media to Your LinkedIn Profile
  • Add a Header Graphic to Your Twitter Feed
  • Upgrade to the “New Look” on Pinterest
  • Use Twitter Vines to Bring New Life to Your Account
Read the whole article for the why and how for these tips.

There is a tremendous amount of useful information from Hongkiat in a post entitled 35 Cheatsheets & Infographics For Social Media Marketers. The content ranges from The 4 C's of Social Media to Leveraging Yourself as an Expert Using Social Media to Choosing the Most Effective Social Media Platforms.  This one will take you some time to get through but it contains a wealth of information.

Also from Social Media Examiner is information on the use of the new hashtag feature recently announced by Facebook. In the article 4 Ways Marketers Can Use Facebook Hashtags you'll find information on expanding your reach, amplifying your brand, crossing social platforms and promoting specials and events. All good information.
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If you have tips to share in a future issue, please use the Contact form to send them and we'll see if we can use them in a future newsletter issue.
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Upcoming Events


Here are some of the happenings for the month of August. Not every event is listed here due to space restrictions and issue date so please click on the link to the website Calendar for complete information.

Happening the week of August 5th...

August Power Breakfast, August 8, 2013 @ 7:30 am – 9:00 am, The Governor Hotel

Executive Time Management Techniques, August 8, 2013 @ 4:00 pm – 6:30 pm, BESThq

Portland Connect Monthly Morning Coffee, August 9, 2013 @ 7:30 am – 9:15 am, Portland Business Alliance Conference Room

Happening the week of August 12th...

Marketing Power Hour at BESThq, August 13, 2013 @ 9:00 am – 9:50 am, BESThq in Beaverton

SEMpdx Rooftop Party, August 13, 2013 @ 5:30 pm – 9:00 pm, Embassy Suites Downtown Portland

ReciProty Networking with Results, August 14, 2013 @ 12:00 pm – 1:00 pm, Beaverton Elks Club

Business After Hours, August 14, 2013 @ 5:00 pm – 7:00 pm, Henry's Tavern

Beer Pong + Networking, August 15, 2013 @ 5:30 pm – 8:30 pm, NedSpace

Happening the week of August 19th...

Meet the Authors at BESThq, August 21, 2013 @ 5:00 pm – 7:30 pm, BESThq in Beaverton

Say Hey, August 21, 2013 @ 5:30 pm – 8:00 pm, OHSU South Waterfront Campus

PSBN $5 at 5:30 PM Networking Event, August 22, 2013 @ 5:30 pm - 8:00 pm, Chameleon Restaurant

Happening the Week of August 26th...

PBA Building Business Connections, August 27, 2013 @ 7:30 am – 9:00 am, The Rose Quarter – Rose Room

EPOP Last Tuesday Event, August 27, 2013 @ 5:00 – 7:00 pm, Check website calendar for location when available

Dive Bar Networking, August 29, 2013 @ 5:00 pm – 7:00 pm, MOMO

OAME Coffee & Issues Meeting, August 30, 2013 @ 7:00 am – 8:00 am, OAME Main Conference Room
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Only the larger events are listed in this section.  Many I Take the Lead, LeTip, Bridges Networking and other groups meet several times per month at various places.  You can find links to these groups on the Resources page.

This calendar is updated frequently between newsletter issues as events are posted by their sponsors.  You can always find the latest information and subscribe on the website Calendar page.

If you would like to have your event considered for inclusion in the website calendar, please provide details of the event using the Contact form.
Did You Know Symbol

Did you know...


In this issue we feature some fun facts about August courtesy of Ten Facts.

The birth flowers for August are gladiolus (see picture) and the poppy (Papaver).

In 8 BC Sextilis (sixth month) as it was then, was renamed in honor of first Roman Emperor Augustus.

The month was also lengthened from 30 days to 31 so that Augustus's month equalled Julius Caesar's July.

In the United States, it is National Goat Cheese Month.

August's birthstones are peridot and or sardonyx.

It is the eighth month of the year in the Gregorian Calendar and is one of seven months to contain 31 days.

A month long collection of arts and cultural festivals take place in Edinburgh, Scotland every August.

There are more vacations and holidays taken in this month more than any other.

In the Southern Hemisphere, August is the seasonal equivalent of February in the Northern Hemisphere.

If you want some fun marketing facts this month check out the article from iMedia's Newsletter here.
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Please message us via the Contact  page with your questions or "Did you know..." items. They're fun to read and make great conversation starters at networking events.

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Watch a Short Video


Click the picture above to watch a short video from The Marketing Plan Seminar online course available now for only $19 on Udemy.com.
You Can Advertise Your Business Here

New for 2013!


 Pricing information for the ads is available hereCall Jon at 503-877-4609 to order your ad today!
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Learn the Secret of Singing Tone!


Learn how to close more sales. Order the Piano Story Book. Only $4.95 for the e-book and $7.95 for full color paper version. http://jonturino.com/order-the-piano-story-e-book/
You'll love this story!

Order the Probiotic Marketing Infographic

Learn the 6 secrets, the 3 relationships and the 7 message characteristics that will make your marketing much more successful.
Normally $27, you can get it for only $18 during August.
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Resources Link Updates
You can find a large number of resources on my website Resources page. Here are a few additional ones that you might want to check out.
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Check out this List of 100 Free SEO Tools courtesy of the Moz blog.

And this ist of New Google Website Plugins courtesy of Social Media Examiner.

Next take a look at 9 Essential Google Apps for Business Owners by John Social.

There's a good list of suggestions for using SlideShare to Generate Leads by Carolyn Cohn in Business2Community that's worth reading.
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Please contact us with suggestions for additional links you think might be of interest to other readers. And please let us know if you find any of the links broken or objectionable.
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See Jon's Presentation


Keeping Control of Your Contacts

A 5-minute video from the June 18, 2013 Digital Marketing Conference IGNITE Sessions. It's the story of how you can increase contact quantity while sacrificing quality and end up losing your business!

Support the Red Cross

During August 2013 Jon Turino will donate a portion of the royalties for purchases of The A to Z Blog Book. Order your copy today.

$1 for each e-book, $2 for each printed book.
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Next Issue
September 2nd, 2013!


We'll continue the monthly schedule for this newsletter through the coming year. I will continue to post to Facebook, LinkedIn, Google+ and Pinterest as good content becomes available.

And you can always check the calendar for the latest happenings between issues.


Recent Jon Turino blog posts for May 2013 Connections Newsletter

Order Jon's New Book!


The 2013 A to Z blog posts have been consolidated into a new book by Jon Turino. It's available from Amazon in print format and Kindle in electronic format. Click here for more information. Later blog posts will still appear on the regular blog.
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See what people are saying about working with Jon!
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