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No Fooling...In this issue: Social Media and Networking Tips, Upcoming Events, Did You Know...? and more.
Jon-Turino-Marketing+Connections
If you want some help growing your business, remember that Jon is a top notch marketing strategist, a power networker and a free information and referral resource here in Portland.  Give him a call at 503-877-4609 or send him a message to get started on the marketing strategy work you need. 

Dear Jon --

Welcome to Jon Turino ConnectionsTM   
Volume 2, Number 4,  April 1, 2013

Don't be an April Fool...

April Fool's Day ImageJon, welcome to Spring! The weather is turning nicer, the trees are blossoming beautifully and things are being reborn and growing.

Thanks to many of you, Jon Turino Marketing + Connections is growing in the number of ways that we can help you grow your business through better marketing strategies.

We all like to think that we can do anything. And given enough time and training I think that's true. But the question we need to ask ourselves is whether or not we should do everything that needs doing in our business or whether we should take advantage of the expertise of people who can do some of the things we need done more quickly and with more expertise than we ourselves can.

Take business accounting.  PLEASE take business accounting! Can I do it? Certainly. Can I do it as quickly and accurately as my bookkeeper? Certainly not. So if I offload that activity, even though it costs money, I can spend my time doing something I love, which is helping my clients, and brings in money to more than cover the cost of my bookkeeper. So I'd be a fool not to choose that path.

If you have tasks that you need to do, like marketing strategy development and execution for example, and that's not one of your areas of expertise, you might consider getting some help with it. And even if you are good at it, and like doing it, it might not hurt to have another pair of eyes take a look at what you are doing, what you've perhaps stopped doing that used to work and what new things you might do to be even more effective with the marketing plans you've developed. So please do give that some thought and give me a call at 503-877-4609 to see what we might be able to do together.

And thanks for reading this newsletter, clicking through to the various links and responding to the advertisements for my products and services. I truly appreciate your business.

Check out the great introductory package or the Instant Strategy Session. How about having Jon on your staff on an on-call basis for $100, $200 or $500 per month, depending on your needs? You can now sign up for Monthly Mentoring Mode to do just that. You've met Jon and you know just how helpful he can be. Don't forget: there's also the in-company marketing strategy seminar/workshop tailored just for your needs. Or you can learn many of Jon's methods by taking the new online course at Udemy entitled The Marketing Plan Seminar. And if you want a free generic marketing consultation with Jon, just buy him lunch and you've got it!

As with the each issue of this newsletter, near the top you'll find the networking tip and a partial list of networking events from my website Calendar page in which you might want to participate.  Towards the middle you'll find the social media tips, a Featured Affiliate spotlight and some interesting statistics in the "Did You Know..." section.  Near the bottom you'll find articles and groups of interest and a partial list of the latest updates on the website Resources page. All of the content contains live links to the source information so that you can get to it quickly and easily.

We'll say again what we say each issue:  Your feedback on this newsletter is very important to us.  Do we have the right topics?  The right content?  The right amount of information?  The right format?  What can we do better?  What's missing?  What don't you want?  Would paid ads or sponsored links be OK or not?  Please let us know via our website Contact page.

Thanks for reading this issue of newsletter. I continue to be truly gratified by the number of people who've made the time to tell me that they really like it and I will try to continue to provide you with interesting, useful and occasionally entertaining content in each issue. I would really appreciate it if you'd confirm your desire to continue receiving this newsletter and other occasional emails from us by subscribing.  Also please share this newsletter with your friends.

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Networking Tips


Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another. So says Stephanie Speisman in 10 Tips for Successful Business Networking. She starts with: Keep in mind that networking is about being genuine and authentic, building trust and relationships, and seeing how you can help others. This and her other nine tips will be of help to you if you want to make your business networking more effective.

Kelly Robertson, writing in About.com Entrepreneurs, has five strategies on How to Profit from Networking. He posits that it is not enough to visit a networking group, talk to dozens of people and gather as many business cards possible. With the right strategies, networking functions provide the opportunity to expand our contact list, particularly when we create and nurture quality relationships. Start by choosing the right networking groups. Then focus on quality contacts vs. quantity of contacts. After making a positive first impression and being able to clearly state what you do, remember that followup is critical.

Scott Allen, also writing in About.com for Entrepreneurs, has some advice for networkers that includes The Importance of Being Memorable. He says that it's important to be distinctive and to be fully present when engaging in networking activities. You'll also benefit if you ask thought-provoking questions, reinforce your keywords and contribute to the group conversation.

And a final article for this issue for you is one about Effective Networking for Busy People. In this article Buzzy Gordon reminds us that with all the demands on our time made by our business, professional and personal lives, it is tempting to assign a lower priority to networking as an activity designed to meet new people. This thinking would be wrong, however, on two levels. For one, we are constantly being introduced to new people anyway, every day, with no disruption to our schedules. Secondly, by not consistently widening our circles of acquaintances and contacts, we may be severely curtailing our chances for advancement and success.  Read the rest of this article for some cogent insights.

The Business Networking for Entrepreneurs page at About.com has links to several other articles that I think you'll find of interest. Check them out.
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Like your online social media, your face-to-face networking will only be effective if you do it consistently. Initially pick only two or three groups of your target audience to visit and concentrate on going regularly. You can find relevant groups on the Calendar and Resources pages.Have a tip to share? Let us know!
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Social Media Tips


Alex from HEYO reposted a blog written by Pratik Dholakiya on the subject of Guerrilla Marketing for Your Facebook Fan Pages that has some great tips including always keeping your fan pages populated, liking to get liked, engaging, commenting and contributing to other fan pages, commenting on blogs using Facebook comments and four other very useful tactics. There's also a list of further reading that's useful as well. Give this one a read.

In Social Media Examiner, author Debbie Hemley provides us with 26 Ways to Use Visuals in Your Social Media Marketing. In this post, you’ll find 26 tips, an A-Z guide, for getting started with a visual strategy. Starting with Add Text to Your Visuals and ending with Zoom In to Engage Users, the other 24 tips range from Using How-To Images to Infographics. While not every tip will work for everyone, there's lots of good information in this post.

The Marketing Profs have posted a 3-part series of articles on Top 10 Content Marketing Strategy Mistakes, and How to Correct Them by Tommy Walker Part 2, which has links to the other parts, talks about having your comments sound like everyone else's, posting comments with no research to back them up, using only one media format and your content "dressing the same" wherever it goes. You'll need to sign up at Marketing Profs to get the whole series but they provide a lot of good info on a regular basis.

Heidi Cohen, the prolific "actionable marketing expert," has 9 Steps to Organize Your Social Media for Success (billed as The Social Media Spring Cleaning Checklist Every Business Needs). in this post you'll find such things as making time to reassess your goals, evaluating whether or not your audience has changed, examining what your competitors are doing and establishing your social media calendar.
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If you have tips to share in a future issue, please use the Contact form to send them and we'll see if we can use them in a future newsletter issue.
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Upcoming Events


Here are some of the happenings for the month of April. Not every event is listed here due to space restrictions and issue date so please click on the link to the website Calendar for complete information.

Happening the week of April 1st...

Trusted Team: Referral Mixer, April 2, 2013 @ 4:30 pm – 6:30 pm, Brix Tavern

BESThq Business Expo West 2013, April 4, 2013 @ 11:00 am – 5:00 pm, Tektronix Building 38

Go Solo Law Launch Party, April 4, 2013 @ 5:00 pm – 700 pm, The Benson Hotel London Grill

Happening the week of April 8th...

Schmooze PDX, April 9, 2013 @ 5:30 pm – 8:30 pm, Urban Farmer at the Nines Hotel

#GetToNetworking — Networking With Results, April 10, 2013 @ 5:00 pm – 8:00 pm, Beaverton Elks Lodge

Marketing Power Hour at BESThq, April 11, 2013 @ 11:00 am – 12:00 pm, BESThq

Portland Connect Monthly Morning Coffee, April 12, 2013 @ 7:30 am – 9:15 am, Portland Business Alliance Conference Room

Happening the week of April 15th...

Quarterly Digital Marketing Breakfast, April 16, 2013 @ 7:15 am – 9:30 am, PSU Recreation Center

PSBN $5 at 5:30 PM Monthly Networking Event, April 18, 2013 @ 5:30 pm – 8:00 pm, Chamelion Restaurant and Bar

Happening the week of April 22nd...

PBA Building Business Connections, April 23, 2013 @ 7:30 am – 9:00 am, The Rose Quarter – Rose Room

OAME Coffee & Issues Meeting, April 26, 2013 @ 7:00 am – 8:00 am, OAME Main Conference Room

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Only the larger events are listed in this section.  Many I Take the Lead, LeTip, Bridges Networking and other groups meet several times per month at various places.  You can find links to these groups on the Resources page.

This calendar is updated frequently between newsletter issues.  You can always find the latest information and subscribe on the website Calendar page.

If you would like to have your event considered for inclusion in the website calendar, please provide details of the event using the Contact form.
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Did you know...


In this issue we provide you with 50 Things you didn't need to know...

1 - Rubber bands last longer when refrigerated. 
2 - Peanuts are one of the ingredients of dynamite. 
3 - There are 293 ways to make change for a dollar. 
4 - The average person’s left hand does 56% of the typing. 
5 - A shark is the only fish that can blink with both eyes 
6 - There are more chickens than people in the world. 
7 - The longest one-syllable word in the English language is”screeched.” 
8 - On a Canadian two-dollar bill, the flag flying over the Parliament building is an American flag. 
9 - All of the clocks in the movie “Pulp Fiction” are stuck on 4:20. 
10 - No word in the English language rhymes with month, orange, silver or purple. 
11 - “Dreamt” is the only English word that ends in the letters “mt”. 
12 - Almonds are a member of the peach family.
13 - There are only 4 words in the English language which end in “dous”: tremendous, horrendous, stupendous, and hazardous. 
14 - A cat has 32 muscles in each ear. 
15 - An ostrich’s eye is bigger than its brain. 
16 - Tigers have striped skin, not just striped fur. 
17 - In most advertisements, the time displayed on a watch is 10:10. 
18 - Al Capone’s business card said he was a used furniture dealer. 
19 - The characters Bert & Ernie on Sesame Street were named after Bert the cop and Ernie the taxi driver in Frank Capra’s “It’s a Wonderful Life.” 
20 - A dragonfly has a life span of 24 hours.

See the other 30 on the list here.
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Please message us via the Contact  page with your questions or "Did you know..." items. They're fun to read and make great conversation starters at networking events.


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New for 2013!


There will be twelve (12) issues of the newsletter in 2013. The first one  emailed January 8, 2013 and the last will go out on December 1st. Information about YOU and Your Business can be included in each and every issue for a very small fee.

The ads will be placed below the content blocks in the 2-column and 3-column sections of the newsletter. Space is limited so take advantage of this great opportunity to get your information in front of more than a thousand potential readers on the 1st of every month during 2013. Pricing information for the ads is available hereCall Jon at 503-877-4609 to order your ad today!
Recent Jon Turino Blog Posts
Link to Client Testimonials
See what people are saying about working with Jon!
Resources Link Updates
You can find a large number of resources on my website Resources page. Here are a few additional ones that you might want to check out.

If you want tools that will print web pages without all the ads and other things, or if you need a screen capture utility, check out the 8 Google Chrome Extensions to Boost Your Productivity published by the folks at Mashable.com. Even if you don't normally use Chrome as your browser, it is free to download from Google and can be augmented with a wide range of useful -- usually free -- extensions and applications. Check out the wide range of tools available at the Google Chrome Store.

From HigherVisibility comes a list of the Top 10 SEO Reputation Management Tools Online. Part of managing your reputation is being able to look at data and analytics and make a conclusion. You must have a strategy in place to mange the things discussed above, and then you must have some way of gathering data to make sure you can gauge your reputation at any time. This list will help you do it.
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Please contact us with suggestions for additional links you think might be of interest to other readers. And please let us know if you find any of the links broken or objectionable.
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Next Issue

May 3rd, 2013!

We'll continue the monthly schedule for this newsletter through the coming year. I will continue to post to Facebook, LinkedIn, Google+ and Pinterest as good content becomes available.

And you can always check the calendar for the latest happenings between issues.


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Register for Only $10.00 for ReciProty members, $15.00 for non-ReciProty members or $20.00 at the door.

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This is an event you don't want to miss!

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