If you want some help growing your business, remember that Jon is a top notch marketing strategist, a power networker and a free information and referral resource here in Portland. Give him a call at 503-877-4609 or send him a message to get started on the marketing strategy work you need.
Dear <<First Name>> --
Welcome to Jon Turino ConnectionsTM
Volume 2, Number 5, May 1, 2013
Your 7-Step Marketing Plan...
With April and its showers behind us it's time for the beauty of May's flowers. And, hopefully, the flowering of your business.
If you've done your marketing planning
, strategy development
and tactic implementation
it should be.
<<First Name>>, I always like to think that in addition to guiding my clients to their most lucrative target markets and helping them so that their messages resonate with their prospects' intellectual and emotional beings that I also help them avoid the "tactic of the day" trap or "spray and pray" marketing. But there are some simple things you can do that don't take much time and don't cost too much that might be of great value to you.
Infographics, like the one on the left, are one of those tactics. They don't take long to develop if you already have your story ready to tell or have a proven process you can describe in flowchart form. You can make your own in PowerPoint using templates freely available from HubSpot
or you can use a tool like PiktoChart
that offers almost 100 themes for conveying information in attractive and interesting ways. You can post them on your Pinterest boards and communities and they are likely to be picked up and re-pinned by others (as was this one that I did with PowerPoint and a HubSpot template).
You can also put together an e-book to provide additional detail for those who might be interesting in further or more detailed information than you can put into the infographic itself. I've done this with the (no cost to you) Marketing Plan Development e-book
and I get several requests per week for it.
Don't have an e-book? Don't want to put together your own infographic? This kind of marketing work not up your alley? Help is available! I can help you structure an e-book, create the text for it and distill it down to an attractive infographic. And get it out to the web or provide you with someone who can really put it out on all of the social media platforms. Depending, of course, on the amount and kind of information we can glean from you and the size of your budget! ☺
Please give that some thought and give me a call at 503-877-4609
to see what we might be able to do together.
And thanks for reading this newsletter, clicking through to the various links and responding to the advertisements for my products and services. I truly appreciate your business.
As with the each issue of this newsletter, near the top you'll find the networking tip and a partial list of networking events from my website Calendar page in which you might want to participate. Towards the middle you'll find the social media tips, a Featured Affiliate spotlight and some interesting statistics in the "Did You Know..." section. Near the bottom you'll find articles and groups of interest and a partial list of the latest updates on the website Resources page. All of the content contains live links to the source information so that you can get to it quickly and easily.
We'll say again what we say each issue: Your feedback on this newsletter is very important to us. Do we have the right topics? The right content? The right amount of information? The right format? What can we do better? What's missing? What don't you want? Would paid ads or sponsored links be OK or not? Please let us know via our website Contact page.
Thanks for reading this issue of newsletter. I continue to be truly gratified by the number of people who've made the time to tell me that they really like it and I will try to continue to provide you with interesting, useful and occasionally entertaining content in each issue. I would really appreciate it if you'd confirm your desire to continue receiving this newsletter and other occasional emails from us by subscribing. Also please share this newsletter with your friends.
, CEO, Likeable Local, NY Times Best-Selling Author & Keynote Speaker, posted a blog about Scott Gerber
, who he considers a "superconnector" in the world of networking. Scott shared nine tips
he lives by when networking for business. His tips include:
1. Always be thinking about the other person, not personal gain.
2. Build a network around an idea that people believe in.
3. Maximize access.
4. Don't go for meaningless "numbers".
Read the reasoning behind this advice, plus the other five tips, in the full article here
Going hand in hand with your networking strategy is your business card etiquette
. in an article written by Greg Johnson
entitled Business Card Etiquette: 7 Tips to Improve Your Networking
, Greg suggests, among other things, that you:
1. When receiving a business card, DO NOT put it away without looking at it.
2. Read the card.
3. Say the name on card out loud.
4. Comment on the card.
Greg also suggests (5) writing notes on the card, although you need to be careful about this depending upon the ethnicity of the person you are meeting, as well as (6) following up and (7) not using the card as a cleaning utensil
has written a series of articles on networking. Part 2 of the series
has several hints and observations worth considering, including:
1. Think of networking as a two way street.
2. Think of building your network as a game of 2 Q's: Quantity and Quality.
She also quotes Steve Jennings, Chief Marketing Officer for BPL Global, who says “Successful networking requires give and take. If you reach out only when you need something and aren’t willing to be networked by others, then you’ll find that your phone and your LinkedIn inbox get quiet quickly.”
Good stuff. Check both of these Portlanders out.
One last networking note for this month deals with networking at conferences
. Chris Fralic
has 10 tips in his post on How to Work a Conference
, posted on Linkedin. It's good advice.
Like your online social media, your face-to-face networking will only be effective if you do it consistently. Initially pick only two or three groups of your target audience to visit and concentrate on going regularly. You can find relevant groups on the Calendar
Social Media Tips
in Social Media Examiner
asks "Is your audience responding to your social activities?" in her article How to Improve Your Social Media Calls to Action
. Among her suggestions are to determine
what you want prospects to do and have a great hook
so that you successfully answer the questions "What's in it for me?" You also need to motivate
your prospects to act and optimize
your calls to action. Full article here
(with additional links).
Writing in Business2Community
author Lisa Wiese
details a bunch of Words To Remove From Your Social Media Headlines Now!
She says the worst ones are Ninja
and that words including Maven
will make people say "What?
" The fix, she says, is to provide your network with valid, working adjectives
that truly describe your skills, experiences and talents.
's Bryan Kramer
reminds us that too many companies treat social media as if it’s a one-way conversation
. They set up Twitter and Facebook accounts and then start pumping out updates. He suggest that we remember to listen, to pay attention and figure out how we will engage effectively with them if we don’t know what they’re saying. his article 6 Steps to Becoming a Good Social Listener
is well worth reading.
Also in Business2Community Roxanne Roark
says that she is here to help you figure out How to Find the Best Time to Post for your Facebook Page
. The strategy she suggests is that you measure the impact of specific posts at repeatable times with the point being to find when the best times and days
are so that you will know when to post your biggest announcements or other important posts. Great stuff.
Then there are tools to help you with your social media management tasks
at 5 Social Media Management Tools You Should Consider
, written by Jamie Turner
, also in Social Media Examiner
. Check out SproutSocial, MarketMeSuite, Sendible, SocialBakers and CrowdBooster.
Finally for this issue: If you are using Pinterest to market retail products to consumers you'll find some good hints at How to Use Pinterest to Promote Your Products
If you have tips to share in a future issue, please use the Contact
form to send them and we'll see if we can use them in a future newsletter issue.
Happening the week of May 6th...
Trusted Team: Referral Mixer
, May 7, 2013 @ 4:30 pm – 6:30 pm, Brix Tavern
, May 7, 2013 @ 5:00 pm – 7:00 pm, Davis Street Tavern
Business After Hours
, May 8, 2013 @ 5:00 pm – 700 pm, Miller Nash
OAME 25th Anniversary Trade Show
, May 9, 2013 @ 10:00 am - 3:00 pm, Oregon Convention Center
Oregon Women's Conference
, May 9, 2013 @ 8:00 am - 8:00 pm, Portland Art Museum
Marketing Power Hour at BESThq
, May 9, 2013 @ 11:00 am – 12:00 pm, BESThq in Beaverton
Portland Connect Monthly Morning Coffee
, May 10, 2013 @ 7:30 am – 9:15 am, Portland Business Alliance Conference Room
Happening the week of May 13th...
Networking and Wine
, May 14, 2013 @ 6:00 pm – 8:00 pm, Heathman Hotel
Portland Rooftop Social,
May 15, 2013 @ 5:30 pm – 8:30 pm, Red Lion Hotel - Convention Center
Networking After Work
, May 15, 2013 @ 6:00 pm - 9:00 pm, OnDeck Sports Bar
PSBN $5 at 5:30 PM Networking Event
, May 16, 2013 @ 5:30 pm - 8:00 pm, Chameleon Restaurant
Happening the week of May 20th...
PBA Building Business Connections
, May 21, 2013 @ 7:30 am – 9:00 am, The Rose Quarter – Rose Room
e-Women Accelerated Luncheon
, May 22, 2013 @ 11:15 am - 1:30 pm, Salty's on the Columbia
Happening the Week of May 27th...
YPOP Last Tuesday Event -- Check calendar for details later in the month.
, May 31, 2013 @ 7:00 am – 8:00 am, OAME Main Conference Room
Only the larger events are listed in this section. Many I Take the Lead
, Bridges Networking
and other groups meet several times per month at various places. You can find links to these groups on the Resources
This calendar is updated frequently
between newsletter issues. You can always find the latest information and subscribe on the website Calendar
If you would like to have your event considered for inclusion in the website calendar, please provide details of the event using the Contact
Did you know...
In this issue we provide you with 50 Really Weird Facts About Your Body from Odd Stuff Magazine.
1. It’s possible for your body to survive without a surprisingly large fraction of its internal organs. Even if you lose your stomach, your spleen, 75% of your liver, 80% of your intestines, one kidney, one lung, and virtually every organ from your pelvic and groin area, you wouldn’t be very healthy, but you would live.
2. During your lifetime, you will produce enough saliva to fill two swimming pools. Actually, Saliva is more important than you realize. If your saliva cannot dissolve something, you cannot taste it.
3. The largest cell in the human body is the female egg and the smallest is the male sperm. The egg is actually the only cell in the body that is visible by the unaided eye.
4. The strongest muscle in the human body is the tongue and the hardest bone is the jawbone.
5. The human feet have 52 bones, accounting for one quarter of all the human body’s bones.
6. Feet have 500,000 sweat glands and can produce more than a pint of sweat a day.
7. The acid in your stomach is strong enough to dissolve razorblades. The reason it doesn’t eat away at your stomach is that the cells of your stomach wall renew themselves so frequently that you get a new stomach lining every three to four days.
8. The human lungs contain approximately 2,400 kilometres (1,500 mi) of airways and 300 to 500 million hollow cavities, having a total surface area of about 70 square metres, roughly the same area as one side of a tennis court. Furthermore, if all of the capillaries that surround the lung cavities were unwound and laid end to end, they would extend for about 992 kilometres. Also, your left lung is smaller than your right lung to make room for your heart.
See the rest of this fascinating list here.
Please message us via the Contact page with your questions or "Did you know..." items. They're fun to read and make great conversation starters at networking events.
Resources Link Updates
You can find a large number of resources on my website Resources page
. Here are a few additional ones that you might want to check out.
The folks at MOO.com
have come up with a super tool for evaluation your business idea
. This interactive flow chart asks 27 pertinent strategic questions
for you to answer to see whether or not you've got a viable business. If you answer "no" to any of the questions in the flow chart, you can click on the blue links for advice, further clarification and even links to documents and videos to help you with crafting your elevator pitch
, writing your business plan
, identifying your unique selling proposition
and a host of other valuable links including making a marketing plan
and building a budget
Have you been spending more of your mobile time using smartphone apps
than browsing the web? In this article 26 Mobile Apps to Improve Your Business and Networking
by Debbie Hemley
in Social Media Examiner
you’ll find apps to consider using to help you with your business and social activities
Please contact us
with suggestions for additional links you think might be of interest to other readers. And please let us know if you find any of the links broken or objectionable.
June 3rd, 2013!
We'll continue the monthly schedule for this newsletter through the coming year. I will continue to post to Facebook, LinkedIn, Google+ and Pinterest as good content becomes available.
And you can always check the calendar for the latest happenings between issues.
See what people are saying about working with Jon!