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In this issue: Happy Thanksgiving message, upcoming new events, new article links, more social media and networking tips. Plus:  Save the Date -- December 6th.
Jon-Turino-Marketing+Connections

Dear <<First Name>> --
Welcome to Jon Turino Connections
TM 
Volume 1, Number 12,  November 13th, 2012

Happy Thanksgiving Image Best wishes and thank you...

As the Holiday Season officially begins in just a little over a week, I want to wish you health, warmth, peace, happiness and prosperity. And to say a sincere "Thank You," <<First Name>>, for your support of me, my activities and those of my friends and colleagues who you may also have had occasion to do business with. We wouldn't continue to be here without you and for that I say again "Thank You" from the bottom of my heart.

Things can get pretty hectic and a little crazy this time of year. Many events to attend, many family gatherings to organize, travel to/from and otherwise participate in. Decorations to put up and gifts to buy. So it can get a little stressful. If you feel stressed, try to take a few moments to stop everything and just take some deep breaths. You'll be amazed at how much relaxation this simple technique will provide.

For those of you, my valued readers, who are in the retail business, I hope your seasonal sales explode now that the election is over and we should begin to experience at least some economic predictability for the next few years.

For my service provider friends in the insurance, financial services, real estate and mortgage markets, to name a few, this is probably a quieter time of year for you in terms of business activity so take this time to prepare your plans for 2013. 

For our B2B folks like myself, let's continue to make sure we support our clients and customers, whatever their needs, as best we can. Because the relationships we're building now will pay off big time in the future if we are truly helpful to each other.

Speaking of help, if you can use some help this season, please contact me as soon as you can. If I can't help you directly, I'll be happy to point you to one or more people who can. And please do have a joyous Thanksgiving.
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As with the each issue of this newsletter, near the top you'll find the networking tip and a partial list of networking events from my website Calendar page in which you might want to participate.  Towards the middle you'll find the social media tips, a Featured Affiliate spotlight and some interesting statistics in the "Did You Know..." section.  Near the bottom you'll find articles and groups of interest and a partial list of the latest updates on the website Resources page. All of the content contains live links to the source information so that you can get to it quickly and easily.

We'll say again what we say each issue:  Your feedback on this newsletter is very important to us.  Do we have the right topics?  The right content?  The right amount of information?  The right format?  What can we do better?  What's missing?  What don't you want?  Would paid ads or sponsored links be OK or not?  Please let us know via our website Contact page.

Thanks for reading this issue of newsletter. I continue to be truly gratified by the number of people who've made the time to tell me that they really like it and I will try to continue to provide you with interesting, useful and occasionally entertaining content in each issue. I would really appreciate it if you'd confirm your desire to continue receiving this newsletter and other occasional emails from us by subscribing.  Also please share this newsletter with your friends.
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If you want some help growing your business, remember that Jon is a top notch marketing strategist, a power networker and a free information and referral resource here in Portland.  Give him a call at 503-877-4609 or send him a message to get started on the marketing strategy work you need.  Check out the great introductory package or the Instant Strategy Session. How about having Jon on your staff on an on-call basis for $100, $200 or $500 per month, depending on your needs? You can now sign up for Monthly Mentoring Mode to do just that. There's also the in-company marketing strategy seminar/workshop tailored just for your needs. You'll be able to evalute its tremendous effectiveness by making sure you participate in The Marketing Seminar/Workshop - Encore Edition on December 6th. Or you can learn many of Jon's methods by taking the new online course from Udemy entitled The Marketing Plan Seminar.
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This Issue's Networking Tips

We found some really good posts about networking over the past few weeks. Here's a smattering of them.

Author Kathryn Minshew, in a blog post in HBR Blog Network, says that the best networking suggestion she can offer is: Always say yes to invitations, even if it's not clear what you'll get out of the meeting. She says "I'm not arguing for long, pointless, unstructured conversations with everyone you meet. But many of my most fruitful relationships have resulted from a meeting or call in which I was not entirely sure what would or would not come of the conversation."

She goes on to say "Hand in hand with this philosophy comes another, highly complementary strategy: When you want something, broadcast that to everyone you meet. When talking about your desires for your business, be honest. A little candor, a little vulnerability, goes a long way in turning a conversation from trite to meaningful." You can read Kathryn's whole article here.

Scott Ginsberg, writing in Evolution Magazine, has a short post about networking tips. He suggests:

1. Avoid starting your responses or conversations with hedging phrases and immediate personal discounters.
2. Take yourself on a date ALONE. Go to a fun place.
3. Use self-disclosure openings as conversation starters.
4. Avoid the word ‘interested.

You can check his reasons at Communication Confidence Builders.

Filling out this issue's list of networking tips is one from Lewis Howes in Entrepreneur. He says the ability to network successfully can be one of the greatest assets in business. It allows some people to find incredible opportunities, while others just watch from the sidelines. He also points out that effective networking isn't a result of luck -- it requires hard work and persistence. What does it take to be a super networker? Here are 7 Key Habits of Super Networkers.
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Like your online social media, your face-to-face networking will only be effective if you do it consistently. Initially pick only two or three groups of your target audience to visit and concentrate on going regularly. You can find relevant groups on the Calendar and Resources pages.Have a tip to share? Let us know!
This Issue's Social Media Tips

The topic of content is all the rage now when it comes to social media (and blog posts for that matter). There are way more articles than we can list in this newsletter so I've been posting them to my Facebook and LinkedIn pages on an almost daily basis via a tool called Scoop.it as I find them. Here, however, are some worth repeating if you haven't already seen them.

SocialBakers reports that approximately every 7.7th person on Earth has a Facebook account. Presuming that  you are a regular user, you are most llikely familiar with most of its functions, such as updating your status, uploading photos and adding/deleting friends. However, Facebook allows many things – surprisingly not so common among people – that can significantly enhance your social networking. There is a very useful list of many of them in the post entitled Top 15 Facebook Tips & Tricks to Enhance Your Social Networking.

Caroline Temple's post in name.com talks about a bunch of ways you can use social media to drive traffic to your blog or website. In this article, which is the 2nd article in a 5-part "get traffic" series, she talks about specific hints for Twitter, Facebook, Pinterest, Google+ and LinkedIn. She also has links to the earlier article in the series.
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If you have tips to share in a future issue, please use the Contact form to send them and we'll see if we can use them in a future newsletter issue.
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This Issue's Featured Affiliate

This issue we spotlight It's a Wrap.

It's A Wrap is the creation of Elita Mitchell, Executive Chef and founder of It’s A Wrap, who grew up cooking as the oldest of 7 children in her single mother household at the age of 4. Elita has been working and living in Portland Oregon for 7 years now and has always been very dedicated  and committed to recycling and re-using everything possible and supporting our local Portland and NW economy!   She buys from local farmers, suppliers and vendors and believes that when we all do our best to shop within our own neighborhoods, we all play a keen role in making a difference right here, right now!

It's A Wrap's tag line, “High quality box lunches, platters & catering services by day, Professional Private Event Staffing by night!” pretty much spells out the products and services Elita provides. The company is fully Licensed, Bonded, Commercially and Liquor Liability Insured and carries over 2 million dollars of each for your next Home or rented Venue Party or Special Event.  Our rates are very reasonable and we offer many flat rate packages for Bar tending and Buffet Maintenance event and can issue a certificate of Liquor Liability Insurance within 24 hours for your rented Hall or Venue!

Book It’s A Wrap for your next Home Party, Wedding or Special Event! You'll love the service, the food and Elita herself. 503.583.8739
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In each issue we spotlight someone in our network who has done an outstanding job for a client and may be able to help you as well. We welcome your nominations for an Affiliate to feature each month.  You can send the nominations using the website Contact form. Also check Jon Turino's Affiliates page if you need marketing strategy implementation or a variety of other help.
Upcoming Events

Talk about a busy week! Here are some of the happenings for the rest of November. Only a few of those happenings are listed here due to space restrictions so please click on the links to the website Calendar for complete information on events coming up in the next three weeks.

Happening This Morning:

Executive Briefing: Build a Workplace that Works – November 13, 2012 @ 7:30 am - 9:00 am, Aquariva Restaurant

Happening Later Today: 

AMA PDX November Luncheon –  November 13, 2012 @ 11:30 am - 1:00 pm, Bridgeport Brewing Company

Referral Mixer: Hosted by TrustedTeam.com – November 13, 2012 @ 4:30 pm - 6:30 pm, Brix Tavern

Plus these additional events in the afternoon to choose from:

Happening Tomorrow: 


And Later This Week:

Thursday, November 15th
 
And Later in November:

Portland Business Alliance Building Business Connections – November 27, 2012 @ 7:30 am - 9:00 am

YPOP Last Tuesday Event – November 27, 2012 @ 5:30 pm - 8:00 pm, Trader Vic's

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Only the larger events are listed in this section.  Many I Take the Lead, LeTip, Bridges Networking and other groups meet several times per month at various places.  You can find links to these groups on the Resources page.

This calendar is updated frequently between newsletter issues.  You can always find the latest information and subscribe on the website Calendar page.

If you would like to have your event considered for inclusion in the website calendar, please provide details of the event using the Contact form.
Did You Know... 

Normally we'll put either some interesting facts or an answer to a question from a reader in this space.

This issue's list of fascinating Facebook facts comes from The-En.

1. Two-thirds of American Internet users shop online.
2. The first Internet Service Provider (ISP) was CompuServe which is now under control of AOL Time Warner.
3. In 2007, Facebook.com was given an estimated value of $15 billion dollars!
4. It’s well-known, counterfeit money exists and is in circulation in the U.S. The United States Government estimates less
than .0001% of all money in circulation is counterfeit.
5. All bills except for the $1 and $2 dollar bill have significant security features that have helped eliminate counterfeit money. New security features are added every few years to keep counterfeiters behind. The U.S. Secret Service handles counterfeiting as a Federal Felony which is punishable by a fine and jail time.
6. The first domain to ever be registered online occurred in 1985. Symbolics.com is credited with being the first domain name.
7. Thomas Watson, who was the chairman of IBM in 1943 predicted that their would probably only be a world market for five computers.
8. It takes the Hubble telescope about 97 minutes to complete an orbit of the Earth. On average, the Hubble uses the equivilent amount of energy as 30 household lightbulbs to complete an orbit.
9. The Hubble telescope is so powerful that it is like pointing a beam of light at a dime that is two hundred miles away.
10. Two-thirds of all homes in the U.S. have a broadband Internet connection.
11. Every 25 miles a car produces one pound of pollution.
12. The URL: http://akebono.stanford.edu/ used to be the original home of Yahoo!
13. It would take twenty new mid-size cars to generate the same amount of pollution that a mid-size 1960's car did.

You can find a bunch more interesting facts here.  Enjoy.
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Please message us via the Contact  page with your questions or "Did you know..." items. They're fun to read and make great conversation starters at networking events.
Articles of Interest

It's hard to choose from the huge volume of material provided by so many contributors on the web, but we try!

Heidi Cohen says that to maximize social media’s effectiveness, use a call-to-action to encourage participants to take the next step in your process, whether it’s signing up for an emailing, sharing your content or purchasing. Here are thirteen tips to optimize your social media calls-to-action. She provides a 13-Point Checklist for you here. Visit Heidi's site for a wide range of great articles, suggestions and links.

If you are using videos as part of your marketing strategy mix, you might want to be aware of 5 Common Characteristics of a Viral Web Video from Michael Poh in Pitney Bowes Marketing Small Business blog. He talks about characteristics including universal appeal, short and simple, emotional content, actionability and identifiable & relatable. The site has links to online courses, webinars and other content.

Check out Create a Competitive Advantage in Business2Community. It's a good article and this site has a broad range of useful stuff (including reposts from my blog, thank you very much!).

In Social Media Examiner you'll find an article on How to Speed Up Your WordPress Site. It talks about why speed is important, choosing your theme, the proper use of plug-ins and a bunch of other stuff that could impact how visitors to your site react to it. A very worthwhile read.

SlideShare is more than just a way to share your presentations online; it can be a powerful content marketing tool that can turbocharge all of your publishing endeavors.
Read more at 11 Ways to Use SlideShare for Content Marketing Success.

Another article from Social Media Examiner explores 3 Ways Podcasting Can Land You Customers. Could it help you?

Finally, don't forget to check Jon's Blog. New posts there include:
I am also sharing a bunch of between-newsletter articles via http://www.scoop.it/t/marketing-planning-and-strategy.
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f you find other articles that you think might be of interest to readers of this newsletter, please let us know and we'll post them on Jon's Facebook business page, LinkedIn company page, Google+ page and Twitter account between issues of the newsletter.
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You can check my link at http://xeeme.com/jonturino for additional social media links and don't miss me on http://pinterest.com/jonturino for some great pics and information.
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 See the complete, growing collection of these memes at http://pinterest.com/jonturino

Some of them are pretty funny!

Groups of Interest

Myriad virtual groups exist on the Internet and within Facebook, LinkedIn and Google+ in particular. 

If you are not part of the ReciProty family yet you may be missing out on some great opportunities for getting your products or services in front of over 700 people -- and increasing daily --  in the Portland area.

ReciProty Logo


Founded by Renee Wilbur, this group is a new and innovative community networking website that re-establishes our community support system of 'yesteryear' with a 21st century twist. By harnessing resources and funneling them to a local level, ReciProty is advancing our community support, business networking, and marketing opportunities to a Whole New Level! What makes ReciProty unique is that it brings people together so they can network and support each other online or in person, twenty-four hours a day, seven days a week. It's also completely controlled by you!

On ReciProty, which is free to join, you can create a professional profile to promote your business, connect to new customers, announce networking events, create or join business networking group(s), generate leads and share reliable referrals. Sign up today at ReciProty.com.
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Please contact us with suggestions for additional groups you think might be of interest to other readers.
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For the December 6, 2012 Encore Edition of  The Marketing Seminar/Workshop!

Don't miss this encore live presentation of The Marketing Seminar/Workshop!

Early Bird registration discount -- Save $10 -- ends November 23rd!
Buy One Get one Free

Buy One Get One Free!

Schedule your first Instant Strategy Session today for only $125 and we’ll throw in another one absolutely free*! (*You pay only $100 extra for 2nd session S&H!)

That’s TWO full sessions for only $225!

But wait!  There’s more!

I’ll buy the coffee! For both sessions. With no extra shipping and handling charges!

Call 503-877-4609 during business hours to order!

Quantities are limited and this offer won’t last long, so make sure you schedule your sessions today!

 
Link to Client Testimonials
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Resources Link Updates

We've added the following link(s), among others, to the links on the website Ads and Offers page. These links will take you to websites that may be of interest to you from a business, marketing, networking, technology or other standpoint. We hope you'll find them useful.
 
CenturyLink Logo  I can provide my  fellow small business owners with a free 1-on-1 consultation from a CenturyLink expert. You  can choose between a web site consultation, one on social media 101, or search engine optimization. Just fill out the form  with “internet” in the Your Subject box to request your free consultation session. You will be contacted within 24 hours and I’ll get it set up with you.

WorldPay LogoAt WorldPay, they can help you securely accept a range of payment types — including Visa®, MasterCard®, Discover®, American Express® and debit cards. Easily accept credit cards and other non-cash payments using the secure, tamper-resistant and proprietary WorldPay terminal. In-person, online or on-the-go, WorldPay helps you make the sale. Just fill out the form with “worldpay” in the Your Subject box and I’ll have someone contact you.
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Please contact us with suggestions for additional links you think might be of interest to other readers. And please let us know if you find any of the links broken or objectionable.

Next Issue December 4th!

The December 4th issue will be the last one for 2012. But I will continue to post to Facebook, LinkedIn, Google+ and Pinterest as good content becomes available.  And you can always check the calendar for the latest happenings.

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