In this issue:  New events, new article links, a social media tip and more. 
Jon Turino Marketing + Connections Logo

Welcome to Jon Turino ConnectionsTM   
Volume 1, Number 1  April 17, 2012

We're glad you're here!

This is the inaugural issue of our new newsletter.   In it you'll find what I trust is interesting information on networking, social media, upcoming events in Portland, articles and groups of interest and several other topics.

Near the top you'll find this issue's networking tip and a partial list of networking events from the page in which you might want to participate.  Toward the middle you'll find a social media tip, a Favored Affiliate spotlight and some interesting statistics in the "Did You Know..." section.  Near the bottom you'll find articles and groups of interest and a partial list of the latest updates on the page.

All of the content contains live links to the source information so that you can get to it quickly and easily.

Your feedback on this newsletter is very important to us.  Do we have the right topics?  The right content?  The right amount of information?  The right format?  What can we do better?  What's missing?  What don't you want?  Would paid ads or sponsored links be OK or not?  Please let us know via our page.

Thank you so much for subscribing.  Please share this newsletter with your friends. 

And if you want some help in growing your business, remember that Jon is a top notch marketing strategist, a power networker and a free information and referral resource here in Portland.
This Month's Networking Tip

Get together, away from the computer screen.

Set something up in person with people you know -- or would like to meet.  It could be breakfast or lunch, an after-hours mixer, an open house, a business leads meeting, or any number of venues. You can learn more about a person in a five-minute conversation than they would ever post on a social media profile. If you have not already made in-person networking a core part of your marketing plan, you will be amazed at how productive and fun these meetings are.

You can read more on this topic, and others, at
This Month's Social Media Tip

If you’re just getting started on Google+, here is a quick tip on how to create a great page:

Decide on a tone for your page and stay consistent in your messaging. You want your posts to feel personal and authentic. You can even link your personal Google+ profile in the “About” section so people know who’s posting. Want to learn more? Visit the Google+ Your Business site, and stay tuned for more Google+ stories and tips.

If you have a tip to share in a future issue, please use to send it
This Month's Featured Affiliate

Each month we spotlight someone in our network who has done an outstanding job for a client and may be able to help you as well. 

This month we spotlight Kristin O'Neill with Knock Out Words. She did a great job of copy writing and editing for Jon Turino Marketing+Connections for the original email that went out to over 1,200 contacts inviting them to sign up for this newsletter.  As a result of her skills we acheived an extremely satisfying initial subscription rate.

We welcome your nominations for Featured Affiliates each month.  You can send the nominations using the form. 
Coming Events

$5 for 5 Hours of Networking - April 19, 2012 @ 4:00 pm - 9:00 pm - Helium Comedy Club

Portland Business Journal BizMix - April 19, 2012 @ 5:00 pm - 7:00 pm  - Edelman
Building Business Connections - April 24, 2012 @ 7:30 am - 9:00 am - Rose Quarter

CEIC Business Exchange - April 25, 2012 @ 4:30 pm - 6:30 pm - Madison's Bar & Grill

YPOP Last Tuesday Mixer - April 24, 2012 @ 5:30 pm - 8:00 pm - Portland Prime

 Only the large events are listed in this section. 

Many I Take the Lead, LeTip, Bridges Networking and other groups meet several times per month at various places.  You can find links to these groups at

This calendar is updated frequently between newsletter issues.  You can always find the latest information at

If you would like to have your event considered for inclusion in the calendar, please provide details of the event using
Did You Know... 

Normally we'll put either some interesting fact or an answer to a question from a reader in this space.  This month, since we didn't have a question from a reader, here are some statistics from Erik Qualman, author of  Digital Leader   at Socialnomics.
  • Over 50% of the world’s population is under 30-years-old 
  • What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  • If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population
  • 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  • A new member joins LinkedIn every second
  • 90% of consumers trust peer recommendations
  • 93% of marketers use social media for business
Please message us via  with your questions or "Did you know..." items.
Articles of Interest

It's hard to choose from the huge volume of material provided by so many contributors on the web.  Some of the best, in our view, is in Social Media Today.

With the recent changes to Facebook, we liked these two.

 Keri Jaehnig    Facebook Timeline For Page Owners Working With An Admin [A Video Tour]  by Keri Jaehnig.

Steve Olenski    It's 2012, Do You Know Your Customer's Social Media Handle? by Steve Olenski

If you find other articles that you think might be of interest to readers of this newsletter, please let us know and we'll post them on Facebook, LinkedIn and Twitter.

Groups of Interest

Myriad virtual groups exist on the Internet and within Facebook, LinkedIn and MeetUp in particular.  Here are a few we think might be of interest to you.  You can join these groups to stay up to date on their activities and many also hold physical meetings on a regular basis.

Portland Small Business NetworkPortland Small Business Network

 Oregon Entrepreneurs Network  Oregon Entrepreneurs Network

Urban Entrepreneurs Network  The Urban Entrepreneur Network  

If you find or belong to a group that you think might be of interest to your fellow readers, please let us know via and we'll consider posting it for all to see.
Resources Link Updates

We've added the following links, among others, to the links on the page.  These links will take you to websites that may be of interest to you from a business, marketing, networking, technology or other standpoint. We hope you'll find them useful.

City of Portland's Business Resources Page  Business Portland  

Portland Online   Portland Online 

Portland Development Commission  Portland Development Commission

Venture PortlandVenture Portland

Oregon Get Your Business Onlin    Get Your Business Online

Please don't hesitate to contact us via with suggestions for additional links you think might be of interest to other readers. And please let us know if you find any of the links broken or objectionable.
Copyright © 2012 Jon Turino Marketing+Connections, All rights reserved.
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