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“When you sell on price you are a commodity. When you sell on value you are a resource.”

                  Offer me something more valuable                   Issue 030 - - July 27, 2013                


In This Issue
  • Welcome from Patrick
  • How To Find And Land Opportunities That Most Experts Never Even Knew Were Available
  • 4 Tips to Help Your Marketing Message Win You Business
  • 3 Ways to Make Your Content And Products Desirable to Your Customers
  • Marketing Tip
  • Quotations - Greatness does not approach… 
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Welcome from Patrick

I recently was reading a blog post about "Consumer Trends and Wants" and in this post the blogger was talking about how she has a favorite coffee shop, but the problem is, she dosen’t go there anymore. And she dosen’t go there anymore despite the fact that their latte’s are superior and their service is local and friendly. The reason? Starbucks has made it so freakishly easy for her to drink coffee. You see I'm not a coffee drinker but apparently you can pay with your phone at Starbucks.

What I have always understood with any product or service is that: people will pay for the convenience. But now it seems, Starbucks has uncovered an added component  to that, which is to offer customers convenience that fits into their lifestyle.

Question: When you are thinking about increasing sales and loyalty, ask yourself how your brand can add value to the customer experience. What tools, habits and trends are most prevalent in your customer base?

 
How To Find And Land Opportunities That Most Experts Never Even Knew Were Available
The same way that studies show that 80% of available jobs are “hidden.” I think that 80% of the opportunities to get you or your business in front of decision makers are “hidden.” Here are my three best kept secrets on how to find and land opportunities that most experts never even knew were available. Read More

4 Tips to Help Your Marketing Message Win You Business
With attention spans being reduced to 9-seconds—equivalent to the attention span of a goldfish and competition intense, a clear and powerful marketing message is essential to helping your company win business. Read More

3 Ways to Make Your Content And Products Desirable to Your Customers
How you sell is more important than what you sell. If you’ve been reading my blog you’ve heard me mention that and it’s certainly true, in an era where content is king. But let’s face it:  it’s increasingly difficult for anyone to get the attention they need to succeed in this crowded, information overloaded, and noisy world. Read More

Marketing Tip - Before You Publish Your Book
You must have a platform. What is a platform? A platform is the means by which you connect with your existing and potential fans. It might include a blog, your Twitter and Facebook accounts, an online video show, or podcast. It may also include your personal appearances as a public speaker, musician, or entertainer. It might even include traditional media like a newspaper column, magazine articles, or radio show. It most likely will include a combination of all these items. But what most publishers mean is the ability to influence an audience that is large enough to make publishing a book less of a risk.
 
Quotations –  Greatness does not approach… 
“Greatness does not approach him who is forever looking down." - Hitopadesa 
 
"No great man ever complains of want of opportunity." - Ralph Waldo Emerson 
 
"The price of greatness is responsibility." - Winston Churchill 
 
"Do not confuse notoriety and fame with greatness. . . . For you see, greatness is a measure of one's spirit, not a result of one's rank in human affairs." - Sherman Finesilver 
 
"If any man seeks for greatness, let him forget greatness and ask for truth, and he will find both." - Horace Mann 
 
"You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand." - Woodrow Wilson 
 
"What lies behind us and what lies before us are small matters compared to what lies within us." - Ralph Waldo Emerson 

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