Welcome from Patrick
Every business that has growth in mind should make growth strategy planning the practical and useful vehicle that it is. All week, my mantra has been for small business owners: There are three guaranteed ways to grow.
Once you have an understanding of these principles and how they can be implemented in your business, you begin to realize the various ways they can be implemented to increase sales, revenues, and profits.
Here are the 3 Guaranteed Ways to Grow Your Small Business:
- Add more customers. Many business owners pursue this first and it's usually the least effective overall because of the marketing costs associated with acquiring that customer.
- Increase the average transaction size. Increasing the average transaction amount simply means having your customer spend more money each time they make a purchase.
- Increase the number of purchase per customer. Simply put, this means you want to inspire or incentivize your customers to make purchases more frequently.
Now, it’s actually easier to sell more to existing customer than add new customers. What services or products could you add? What packaging, pricing or promotion could you realign? What new markets or segments could you enter?
If you would like a evaluation of your current or proposed marketing strategies, contact Patrick McFadden. I invite you to email me today at firstname.lastname@example.org to schedule a no-cost consultation where I can learn more about you and your business, what you would like to accomplish, and make some recommendations to see if we are good fit.
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Small Business Marketing Tools
Snappy Checkout – Simple and slick looking way to add shopping cart to your site
Syndical – Service that makes it easy to create and share events across networks
Grapevine6 – Tool that connects to your LinkedIn account and suggests content to send to people you want to network with
Quotations – Success is not a sometime thing
"Winning is not a sometime thing. You don't win once in a while, you don't do things right once in a while, you do them right all the time. Winning is a habit. Unfortunately, so is losing." - Vince Lombardi
"Discovery lies in seeing what everyone sees, but thinking what no one else has thought." - Albert Szent-Gyorgyi
"The secret of success is to be ready when your opportunity comes." - Benjamin Disraeli