The best way to effectively sell a product or service is to start by giving it away. Let me explain?

3 Effective Ways to Let Prospects
                    Sample your Brilliance 
                                                      Issue 055 - - February 2, 2014

In This Issue
  • Welcome from Patrick
  • 3 Competition Crushing Marketing Ideas
  • 7 Simple Ways to Generate Inquiries from Your Blog
  • Quotations  –  Finding Opportunities

NEW! TELEREPLAY - How to Be More Referable
The greatest way to generate more referrals is to be more referable. The greatest way to generate more leads is to give your customers something to talk about. It sounds so simple, but it isn’t always easy. Here's the link to replay (password:012314) the teleseminar. 

Email this newsletter to your friend, colleague, client, or partner and I'll review their current marketing and give them 3 solid recommendations for ways to grow their business right now – they must complete this form and in the comments section mention this offer– there’s no cost but they will be thanking you for the tons of value they gained! 

Welcome from Patrick

Do you want more customer and client interactions that lead to a sale?

Here's the perfect step-by-step process for you to do just that. First you must
 lower your customers barrier to entry; by either making your offer free, or creating a lower risk way to try a version of your offering. Any business, including service businesses, can tap into the power of sampling with just a little bit of indispensable marketing creativity.

Here are three ways to think about adapting the sample strategy for your business.

#1 Simply Create a Product
Every business that sells services should look at creating a related low-cost product that supplements the service offerings. For a professional service provider (accountants, consultants, real estate agents, coaches, engineers, lawyers, etc.) this product may be as simple as a book or set of workbooks and CDs. In some cases, this can be a way to package your service so that people can buy it like a product – an architect might sell a feasibility analysis as a product or an accounting firm might sell a certain type of low-cost tax return this way.

#2 Create an Appetizer Version
No matter what you offer, there’s a pretty good chance you can sell a appetizer type of offering. A coach might create a “get unstuck” in 3 sessions mini engagement that allows someone to try out coaching without a long term commitment. A remodeling contractor might use a One Week Bath offer as a quick appetizer offering that could attract large numbers of new clients.

#3 Stir Up The Maintenance Model
Many times people and businesses are too busy to keep track of what needs to be done. In some shape, form or fashion we are all unaware of current and future changes and damages. A HVAC company may offers a $150 semi-annual check-up plan that has them calling me up each September to come out and adjust and maintain equipment. A consultant can offer a quarterly review assessment. A speaker could check back with a previous engagement to seek feedback and other possible opportunities

So, what could you do that would get you back in the prospect’s office or home on a routine basis? Could you provide a free web, home, or office analysis or competitive audit for a small fee? Could you offer to install all the latest network upgrades each year for a small fee? (Of course all the while creating a checklist of paid fixes.)

Trust building is such an essential element of long term client success and getting your foot in the trust building door with low barrier to entry offerings is one of the keys to successfully moving people into full fledged customers.

3 Competition Crushing Marketing Ideas
To market your product or service successfully, you’ve got to stand-out from the sea sameness. You need a “competition crushing marketing idea” that sets you apart in a world drowning in me, too.  [Continue Reading...]

7 Simple Ways to Generate Inquiries from Your Blog
Attracting people to your blog is one thing. Generating inquiries and HOT leads is another. Here are seven simple ways to generate inquires and Hot leads from your blog [Continue Reading...]
Quotations  –  Finding Opportunities 
“We are all faced with a series of great opportunities brilliantly disguised as impossible situations.” – Charles R. Swindoll

“Don't wait for extraordinary opportunities. Seize common occasions and make them great. Weak men wait for opportunities; strong men make them.” – Orison Swett Marden

“Life's up and downs provide windows of opportunity to determine your values and goals - Think of using all obstacles as stepping stones to build the life you want.” – Marsha Sinetar

“Sometimes we stare so long at a door that is closing that we see too late the one that is open.” – Alexander Graham Bell

“You just don't luck into things as much as you'd like to think you do. You build step by step, whether it's friendships or opportunities.” – Barbara Bush

“Most successful men have not achieved their distinction by having some new talent or opportunity presented to them. They have developed the opportunity that was at hand.” – Bruce Marton

“An obstacle is often an unrecognized opportunity.” 
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