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Monday, July 11th
by The Fix Team

The audio revolution is already here

Hello and a big welcome to our new subscribers from International Media Support, Media Development Investment Fund, University of Groningen, Taboom Media and many more.

In 2018, The Economist’s then-Head of Product Denise Law wrote of the “unread guilt factor” as one of the reasons why readers cancel a subscription to the newspaper. Since then, this problem – the audience not getting to your stuff because there’s simply so much interesting content out there – only got worse.

There is no single solution, but one of the ways to get more people to consume your coverage is converting articles into audio – as The Economist has long done, and as a growing number of other publishers are doing. 

“I really think there aren’t any excuses for content websites now not to be providing audio versions of the articles,” David Tvrdon writes in his piece for The Fix.

You don’t necessarily have to voice your articles yourself or hire a professional (though you might) – automatic text-to-speech converters have gotten to the point where the audience might enjoy audio versions and not feel a whole lot of difference. That’s especially true for English but also for many other languages.

For a full review of different services allowing publishers to create audio articles, read – or listen to! – David’s full article on The Fix’s website.
From The Fix
How to easily turn all your articles into audio articles
David Tvrdon
Text-to-speech technology got more accessible than you think, and you should include an audio version of your articles. There are no excuses anymore
Wikipedia remains one of the last propaganda-free corners of Internet in Russia
Anton Protsiuk
But will it manage to survive for long? America’s federal government
What can journalist-influencers bring to newsrooms and what do they expect in return
David Tvrdon 
A new report shines light on the relationship between journalists and influencers, and looks at the rise of “journo-influencers”
In science journalism, what’s a fact?
James Breiner 
Rigorous methods help distinguish pseudoscience from trustworthy information
How to continue growing subscribers post-pandemic: Publisher strategies
Subscriptions will stay in a post-pandemic world
What we are following 
Who is not afraid of probable global recession? Publishers start to think of ways of improving their strategies to limit the impact. One way is to step up B2B marketing. Digiday covers the case of Horizon Media, an independent media agency that launched a new initiative to expand their B2B marketing. 

Facebook has a long history of battling disinformation. Now Meta’s new move towards giving AI a greater role in the selection of content recommended to users raises another wave of concern. Reporters Without Borders (RSF) discusses what might be wrong with this move.

Local news is not in the best shape in the U.S. As a result, the lack of local news hurts local communities. Moreover, these news deserts are happening unequally around the country. Poynter looks into research and possible solutions to the problem.

Many newsrooms declare that they aim to make a change. While revenues and audience engagement are easy to quantify, how do you measure your social influence? Digital tools, your own editors and journalists might have the answer. interviewed representatives of three different media to learn about how they track their impact. 
Industry news
The Guardian signed a deal with Google to become part of Google News Showcase. According to PressGazette’s estimates, the deal might be worth £5m+ per year, with Google paying a monthly fee for using the newspaper in Google News and Google Discover products. Launched almost two years ago with a promise to invest $1 billion globally, the platform includes some 1,500 news outlets from various countries, including big publishers like The Telegraph and The Daily Mail. Google has been aiming to sign up more local publishers as well. As notes, “there are 240 UK titles on Showcase and 93 per cent of the titles are local news publishers.”
Five years ago, Maltese star investigative journalist Daphne Caruana Galizia became one of the most prominent reporters killed in recent memory. Brothers George Degiorgio and Alfred Degiorgio and their friend Vince Muscat were identified as suspects. Last week, Reuters’ interview with George Degiorgio indicated that he confessed to killing the journalist, something he and his brother previously denied. In the interview, Degiorgio said that the killing was “business as usual” for him and that he would have asked for more money to commit it had he known who Daphne Caruana Galizia was. Degiorgio said “he will soon implicate others in plotting to assassinate her,” according to CNN’s summary
The UK government plans to strengthen laws designed to fight Russia’s disinformation campaigns on the Internet. The law would require social platforms to proactively counter disinformation promoted by foreign states. As Reuters notes, “the law is likely to be passed during this parliamentary session through an amendment to link the National Security Bill and Online Safety Bill, both of which are in the government’s current programme.”
Opportunities and deadlines
Sustainability and Media Management Training Programme. SSE Riga invites all local investigative journalists in Europe to an intensive four-week training. The project aims to build up business skills for those who manage independent news media outlets. This opportunity is free.
More info:
Deadline: July 24

Small Grants for Investigative Reporting Projects. Institute for War and Peace Reporting (IWPR) opens a call for small grants. The aim is to explore the threats posed by disinformation and propaganda in Eastern Partnership countries. Grant will include funding of between €1,500 and €4,500. The opportunity is opened to newsrooms from the South Caucasus, Moldova, and Ukraine. 
More info:
Deadline: July 25

Global Reporting Grants Program. The Pulitzer Center opens applications to support reporting on critical issues that are often overlooked in the media. There are no restrictions on the topic of reporting. The grant will cover reporting costs and international travel. The opportunity is opened to different forms of journalism.
More info:
Deadline: Rolling 

IJ4EU masterclass. The Investigative Journalism for Europe (IJ4EU) consortium organised a series of seminars to help journalists improve their chances of getting funding. The seminars hope to help newsrooms and freelancers with limited experience to take on complex cross-border projects.
More info:
When: July 21 

Job Openings
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Partner Manager. BBC Studios is looking for a Partner Manager to work across the core functions of the BBC Programme Partnerships team. Ensuring cross-team collaboration, project management, and stakeholder management are among the role's key responsibilities The position is based in London
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Deadline: Open till filled 

Strategic Partner Lead, Large Partner Solutions. Google is in search of a Strategic Partner Lead. You will manage and grow the Partner’s business and portfolio by encouraging the adoption and implementation of Google’s product suite. Minimum qualifications include experience in the online advertising industry, experience in the C-level relationship management, and fluent command of English. You will be based in London.
More info:
Deadline: Open till filled 

Research Executive. The Economist Group is looking for a Research Executive. In this position, you will be responsible for analysing and reporting on audience research and data to generate insights into the company’s audience. This role can be based either in London or New York.
More info:
Deadline: Open till filled 

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