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Monday, July 18th
by The Fix Team

The power of archives

Hello and a big welcome to our new subscribers from International News/Media Alliance, Reporterre, PressPad, BuzzFeed and many more.

Last week, The Atlantic announced it fully digitised its archive of over 1,900 print magazines, dating back to the magazine’s founding in 1865. All digital subscribers now have access to the trove of writing containing articles by prominent authors like Mark Twain and Ernest Hemingway.

As Adweek writes, even though the project has been a “largely academic endeavor”, the magazine stands to earn money thanks to the archive – both with digital advertising and an expected increase in paid subscriptions. 

Very few other publications can boast an archive that goes back to the time before telephone was invented or slavery was abolished in the United States. Still, even relatively young media outlets can harness the power of archived content. 

As David Tvrdon wrote earlier this year for The Fix, most newsrooms are bad at leveraging their archives. Even resurfacing previously published content in your newsletter or on social media might be beneficial. Updating an article – say, to make it more SEO-friendly – would be even more useful.

AI tools are making this process easier and more efficient – but even keeping in mind the hidden power of archived content is a good start.
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“The digital advertising market has truly bounced back”: Fastest growth since 2008, IAB Europe reports
“Significant headroom for growth remains available

What we are following 
There is a common understanding: print subscription is in crisis. Many print publications are either making cuts or trying to move everything to digital. Conde Nast upsets this trend. For them, print subscriptions are growing, despite their shift towards the digital output. Press Gazette looks into this curious case.

Life is hard for small independent media. Finances, conflict of interest, and staff structural issues are among the main struggles that hamper small and local independent media. To fight those difficulties more effectively, the media turn to cooperative models. Isabel Armiento from Indiegraf writes about the ups and downs of these moves.

As Russia’s war in Ukraine is raging, big social platforms like Twitter and YouTube are struggling to cope with Russian disinformation. Within the past several months, “Russian propaganda techniques have evolved — and the tech firms haven’t kept up”, The Washington Post reports, with the platforms failing to take down anti-Ukrainian hate speech or accounts impersonating Ukrainian officials.

Industry news
Rinat Akhmetov, Ukraine’s richest person and prominent media tycoon, is exiting his media business. Akhmetov has owned several widely popular TV channels, including general-interest channel Ukraina & sports channel Football, as well as newspaper Segodnya. For many years, Akhmetov has been one of the most powerful figures in Ukrainian business, politics, and media – the spheres that have traditionally been largely intertwined in the country.

Now, however, Akhmetov’s holding company SCM Limited is exiting the media business so Akhmetov is not labelled as an oligarch per Ukraine’s recent law, which was passed in 2021 and recently came into effect. Considerable influence over media is one of the criteria that constitute an oligarch. Akhmetov media’s licences (but not the assets or IP) will be returned to the government; the media group has stopped producing new content and is laying off some 4,000 people.
BBC Studios, the broadcaster’s commercial subsidiary, has recorded record profit. According to the annual report, the revenue has increased to £1.63 billion (€1.92 billion), while pre-tax profit is at £226 million (€266.5 million). BBC Studios, the commercial arm of the BBC, is behind high-profile shows like Doctor Who. As The Financial Times writes quoting media analyst Abi Watson, the financial results are “really good”, though “they followed a year full of lockdowns, meaning that a production rebound and pent-up advertising demand were likely to have helped.”

At the same time, financial prospects for the BBC as a whole, are not as optimistic. It has recently been forced to announce considerable spending cuts as the government had refused to raise the licence fee – an annual tax paid by British citizens and a major source of funding for the BBC. The BBC’s funding model is under question, with a prospect of the licence fee being abolished altogether in five years.
Reuters is launching research subscriptions for individuals, Axios reports. Called Reuters Insight, the product will be the company’s first subscription offering designed for individuals rather than for businesses, part of Reuters’ recent drive towards servicing individual professionals

“Reuters Insight will provide subscribers with custom polling of senior industry executives, as well as custom research and analysis…” Axios notes. Business sector covered by Reuters Insight will include insurance, pharmaceuticals, automotive, sustainability, supply chain, and more. Prices will range from $2,500 (€2,500) annually per sector.
Opportunities and deadlines
From our patners  
Today, independent journalists are needed more than ever.

2022 International Press Institute World Congress, a 2.5-day conference, is bringing the leaders of the media world to discuss the challenges facing today’s media. This year’s IPI comes back to Columbia University in New York, where it all started.

So mark your calendars for September 8-10.
Learn more
News Equity Fund. Google News Initiative offers financial support and opportunities for newsrooms that serve underrepresented communities. The grant is open to small newsrooms (1-50 journalists). Funding will depend on the size of the newsroom. 
More info:
Deadline: July 21

World Press Institute Fellowship. World Press Institute (WPI) created a program to teach best practices of the US media. WPI will cover all of the program-related expenses including travel, accommodation and other related expenses. 
More info:
Deadline: September 15

Job Openings

Manager Fellowship. Media in Cooperation and Transition, a German media development organisation, needs a manager for its Journalism Fellowship Program. You will ensure successful implementation of the fellowship, which includes leadership and administrative oversight. The position is based in Berlin.
More info:
Deadline: Open till filled 

Senior Global Movement Communications Specialist. The Wikimedia Foundation is looking for a Communications Specialist for the European region. You will be responsible for building a dialogue and coordinating different actors and stakeholders in Europe. The position is remote.
More info:
Deadline: Open till filled 

Product Manager, Content Platforms. The Economist Impact is looking for a person to work on audience insights. The ideal candidate for this role must have product management experience, management tools and strong analytical skills. The position is based in London.
More info:
Deadline: Open till filled 

Finance and Project Manager. Thomson Media is looking for a Finance & Project Manager to organise planning, implementation and reporting of its donor projects. A relevant degree and experience in business administration, and project management along with a strong command of German is a must. Ideally, you will be based in Berlin.
More info:
Deadline: Open till filled 

The Fix Hiring 
Contributors. The time has come for us to expand our amazing team of contributors. We are looking for an experienced professional, with an interest in the media business. The position is remote and the workload is flexible. 
Also, if you are not ready for a long-term commitment, but have an idea that would fit The Fix - pitch us. 
here for more details  
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