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Monday, June 20th
by The Fix Team

News avoidance on the rise, trust in news falling

Hello and a big welcome to our new subscribers from IPI, La Diaria, Mash Media, Il Fatto Quotidiano and many more.

Last week, the Reuters Institute published its annual Digital News Report. Based on a survey of over 93,000 online news consumers in dozens of major markets, the report shows the state of digital media today.

Notably, the report shows news avoidance on the rise. Overall, 38% say they often or sometimes avoid the news – up from 29% in 2017. The bleak news agenda is a key reason – from Russia’s war in Ukraine to the economic downturn.

The report offers interesting insights into the media preferences of the younger generation. They are much more interested in journalists expressing their opinion rather than sticking to facts, and “visual” networks like Instagram and TikTok are increasingly sources of news.

Trust in news has declined across many countries. On average, 42% say they trust most news most of the time. Predictably, North European countries exhibit a higher level of trust, while Eastern European countries experience lower levels. 

Across the countries surveyed, 17% of people pay for digital news. This number stayed flat compared to last year, barring some rich countries like Germany and Sweden. “Online subscriptions are still rising in some places but slowing down elsewhere with fears that people will go on subscription diets due to the cost-of-living squeeze,” the report’s authors write.

For a more detailed dive into the state of digital news media, read The Fix’s summary of Digital News Report most notable findings, 10 key takeaways for news subscription managers, and the report itself.
From The Fix
News avoidance on the rise, trust in news falling – key insights from 2022 Digital News Report
Anastasiia Shevchenko 
Main findings of Reuters Institute’s News Digital Report
10 key takeaways for news subscription managers from the 2022 Digital News Report
David Tvrdon
The most comprehensive media study of the year from Reuters Institute shines light on current trends in subscriptions
What’s wrong with Reuters coverage of the war in Ukraine
Sofia Padalko   
When Reuters cites Russian state media, neutrality borders on ignorance
Five lessons we learned from running the campaign to save Ukraine’s media
The Fix Team 
Prioritise ruthlessly and remember that logistics is key
Plant-based cooking brand—Twisted Green—shows social-first is fertile ground for publishing
Jungle Creations has launched Twisted Green, a new plant-based sub-brand of Twisted, to challenge the misconception that a plant-based diet is dull or restrictive
What we are following 
The latest spat on Twitter between The Washington Post journalists once again highlighted a problem of journalists personal presence on social media. Part of the problem is that many newsrooms are behind in their social media policies.  Poynter discusses  how media organisations should encourage better behaviour on social media.

Podcasts became a popular source of material for scripted TV producers. Many popular shows that came out in recent years, like Netflix’s Tiger King, were adapted from podcastі. While books were a key source before, today podcasts are increasingly interesting for TV executives. Screen Daily discusses how this will influence an already booming industry.  

Chief Marketing Officer (CMO) is one of the most important people in the company. However, according to a study, the tenure of a CMO gets shorter with each year. Digiday discusses how to make cooperation between CMO and CEO more long-term.

Industry news
DMGT, a British media company that owns the Daily Mail and several other titles, is launching new fashion and beauty brand Eliza. The outlet is social-first, having launched on Instagram first and later on TikTok, with the website going online this week. Eliza’s target audience is millennial women, mostly aged 25 to 34. “The launch was spurred on by the fact shopping habits had changed during the Covid-19 pandemic,” PressGazette writes. The team consists of 15 people, including eight journalists.
In Romania, Context Investigative Reporting Project launched; the publication focuses on uncovering organised crime and corruption. It’s part of the international network Organized Crime and Corruption Reporting Project. The team includes six people with five more in the mentoring program. One of the first investigations focuses on how the state protects Russian oligarchs in Romania. 
Russian occupying forces seized multiple radio frequencies and TV channels in the occupied regions of Ukraine, the Institute of Mass Information reports. The occupiers now control some media assets in southern Ukraine – Zaporizhzhia and Kherson regions – as well as in parts of eastern Luhansk and Kharkiv region. Occupying authorities are broadcasting Russian propaganda channels, including most prominent state TV channels like Channel One and Russia-24. Some local channels, particularly in the Kherson region, are collaborating with Russia and “covering the activities of the occupying power.”
British journalist Dom Phillips, who went missing in the Amazon last week, was confirmed dead along with Brazilian indigenous expert Bruno Pereira. They had gone on a reporting trip in the rainforest. Previously, Pereira had received threats over his work against illegal fishing. The two men were likely killed; their remains were found this week. As BBC notes, “[t]wo suspects, brothers Amarildo and Oseney da Costa de Oliveira, have been arrested in connection with the case.” The investigation is ongoing, and the motive for killing has not yet been established.
Opportunities and deadlines
Feature Reporting Fellowship. Rest of World launches a fellowship program for early-career journalists from all over the world. The fellow will receive a stipend of US$7,500 and mentorship from the team. During the fellowship, you will work on a feature story covering the effects of technology in regions covered by Rest of World
More info:
Deadline: June 20

Fellowship to cover rare diseases. The National Press Foundation is offering a fellowship for journalists who want to cover rare diseases. Selected candidates will receive online training and grant support (up to US$3,000) to produce a reporting project focused on rare diseases.
More info:
Deadline: August 16

TED23 Fellowship. The Ted Fellows program is accepting applications from media entrepreneurs, human rights activists and photographers. As a fellow, you will get an opportunity to participate in virtual workshops and webinars, as well as TED23 conference (April 14-24) in Vancouver, Canada. TED will cover expenses connected to attending the conference.
More info:
Deadline: June 30

Job Openings

Media Partnership Executive. Sky is in search of a Partnership Media Executive to manage advertiser partnerships across the Paramount brands, including MTV, Comedy Central, Nickelodeon and Channel 5. You will manage multiple campaigns and be involved in the production of pitches to clients. The role is based in London.
More Info:
Deadline: Open till filled 

Product Manager, Data & Legal. The VICEMedia Group is looking for a Product Manager who will be responsible for analytics and provide insights and guidance on product usage, audience behaviour and optimisation for growth. Experience in working with subscriptions and delivering products to global audiences is required. The position is based in Amsterdam.  
More info:
Deadline: Open till filled

Paid Media Manager. Hearst, one of UK’s biggest publishers, is hiring a paid media manager. This role includes campaign management and collaboration with different teams to deliver commercial projects. Hybrid working model is possible, however the position is based in London. 
More info:
Deadline: Open until filled 

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