Whenever GPS stops working, it means you're inside. This is right where new technologies can help you go on.

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Plans and localization are coming indoor

The problem: now that everyone has a GPS in its pocket, nobody ever matters for paper maps. But in an airport, a mall or a fair, your iPhone will not help you. At the end of the corridor, should you turn left or right? All what the GPS can say is "You have arrived".

Indoor localisation with QubulusThe solution: different technologies, as the ones developed by Qubulus or PoleStar can replace the GPS when you're indoor and locate you with great accuracy thanx to detectable Wi-Fi networks.

Qubulus even offers an API to developers who wish to integrate very accurate spots location, like one of a shop or a boarding gate, into their apps.

The challenge: facing an alliance of Sony and Nokia around indoor positioning and attemps from Google and Bing to map every building they can find, the competition is gonna be fierce. But this kind of map requires the installation of hardware equipments to be able to work. So it lets a door open for a new player with the right technology.

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Nov. | 27 | 2012
Qubulus indoor logo

 Malmö, Sweden

The founding team is large and diverse, combining rocket science engineers and entrepreneurs.

Their technology, which does not depends upon the OS it is installed on, is currently being tested by its first customer in Sweden. It should hit the shelves in the beginning of 2013.

 Toulouse, France

The company was created about 10 years ago. She now has a presence in the US, and has a solid and experienced team.

Large scale use of the tech started just 3 years ago, but Unibail (he largest shopping centers specialist in Europe) just announced they would use their technology in their mobile apps
Today's indoor positioning technologies rely on perceiving Wi-Fi networks whose location has been previously registered.

A precise analysis then enables the app to define the distance to known locations, in 3 dimensions (including the building level, that the GPS usually do not know).
It is still hard to report on the real impact of this technology, and its interest for consumers: there are still very few available apps using it.

As it requires to work with the building owner, it obviously slows down the development (and increases the costs) of the technology, and therefore its usage.
Pole Star's NAOCampus technology integrated into Paris airports mobile app.

U.S.E.'s take on it

There is obviously a market for these technologies: shopping centers (with super-local discounts), train stations and airports, exhibits... Integrated into an app dedicated to the place or the event, it's a real service for the user, especially for short-time events, like professional shows, festivals, etc.

On the other side, there is an hardware set-up of the service which can seem difficult and/or expensive. But it is a source of revenues for those companies, as well as a way to limit Google's expansion on this specific market.

When it comes to pick side between competitors... (while there must be plenty others)... well, they probably can share the market.

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