Victorian Plumbing Counter Claim Successful
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Victorian Plumbing Comment on the result of Victoria Plum Attack

Bathroom Specialist Victorian Plumbing has provided us with its comments on a High Court ruling made this week.
The ruling was made in relation to a claim by bedroom furniture retailer, Victoria Plum, who complained about Victorian Plumbing bidding on its name as an Adword search term.
As part of Victorian Plumbing’s defence, a counter claim for passing off was pursued against Victoria Plum, as they had engaged in the practice of paying to advertise in search engine results when consumers searched for “Victorian Plumbing” and related terms.
Victorian Plumbing has been successful in their counter-claim, the High Court judge has ruled that Victoria Plum acted wrongly, and it is open to Victorian Plumbing to seek damages from Victoria Plum for the losses caused by those acts.
Victorian Plumbing Managing Director Mark Radcliffe said: “We are glad that the initial stage of our dispute with Victoria Plum is over. The court’s decision is being reviewed by our legal team and aspects of the ruling may be appealed. That aside, we now intend to move on to pursue our goals of continuing as one of the highest rated online bathroom retailers in the country in peace.
We are on target to be not only the largest online bathroom retailer in the UK, but we soon expect to be able to announce that we have become the leading bathroom retailer of any type in the UK.”
Recent Alexa Rank data shows Victorian Plumbing ranks an estimated 23,132 places higher globally than their rival, and 1,330 places higher based on UK sites alone.
“It is no surprise to us their latest attempts to slow our exponential rise have failed, as the latest data from economic experts Hitwise show that we overtook them in market share more than 12 months ago, and these attempts to claw back market share they have lost to us have done nothing more than spur us on to become more even more successful.
“When TPG took over Victoria Plum, we did expect the new American owners to take issue with the existence of a family-owned, UK based company like ours operating in the same space, but fortunately at that point we had become large enough and successful enough to defend ourselves against this 72 billion dollar investment group.
“It is no secret that both turnover and profits have been rapidly declining at Victoria Plum and their latest set of accounts will make interesting reading I am sure.” Latest Hitwise data shows Victorian Plumbing retaining their market share lead over Victoria Plum for a 16th successive month.
“The modern consumer knows what he or she is shopping for, and users are much more web-savvy than some more old fashioned retailers would have you believe. They want fair prices, they want good service and they want an easy to use website.
We continue in our quest to become the biggest name in Online Bathroom Retail, with some extremely exciting news to come in the near future."
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