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Tourism Industry News
A church steeple rises above the foliage scene in Stowe, Vermont.

Hello Friends,

You may have read about the disheartening and disturbing incidences of racial intolerance directed at visitors of a camp that were staying in Stowe for a week-long event last month. The Department of Tourism and Marketing and the Agency of Commerce and Community Development have been in regular contact with the Stowe community to understand what occurred and how we might support the tourism industry in addressing the issue. The Stowe community mobilized quickly to write a letter of apology to the camp and parents, which Secretary Schirling and I both signed. They also brought in Curtiss Reed from the Vermont Partnership for Fairness and Diversity to discuss what short- and long-term strategies might be implemented to promote diversity and racial sensitivity in the community.

The Vermont Department of Tourism and Marketing shares the same goal of the Vermont hospitality industry: to make all of our guests feel welcome, to treat them with respect and dignity, and to model and support tolerant and respectful behavior. In the coming months, we will be considering what other steps we might take collectively to address issues of diversity and racial sensitivity.

If you have any questions or would like to discuss further, please reach out to me directly.

Hope to see you soon.

Wendy Knight's signature.

Wendy Knight, Commissioner

Tourism by the numbers.

Tourism By The Numbers

In August, saw over 89K total sessions and over 192K pageviews from 71K users. Over 66K of the 71K were new users, which shows that VDTM's digital media strategy of reaching new consumers is strong. September marks the transition into the fall season, so we expect to see fall–themed pages appear in the list of top 10 pages.

Survey on short-term rental regulation.

Regulations for Lodging Properties

In our discussions about short term rental legislation over the past few months, we have heard from lodging properties about the disparity between short-term rental operators and licensed lodging properties. In an attempt to address this disparity, and to understand if there might be a path forward in reducing or modifying certain regulations, we are reviewing the existing health, fire and safety regulations for lodging properties. We would appreciate feedback from lodging establishments about the regulations.

Act 250: The Next 50 Years survey.

ACT 250 Survey

As you may have heard, the legislative commission on “Act 250 at 50” is seeking public input on Vermonters’ priorities for the future of the Vermont landscape. Two surveys are available and will remain open until mid-September, and we encourage you to provide feedback.

Canadian flag flies at Stowe Mountain Lodge in Stowe, Vermont.

Canadian Deals

VDTM will be at the Montreal International Travel & Tourism Show from Oct. 19-21, 2018. We are looking to highlight any Canadian at par deals or discounts offered specifically for our Québécois neighbors. If you offer any of these, please send an email to Sara DeFilippi to have your attraction or lodging property featured at the show.

Susan Millman at the Vermont Booth.

Travel Shows

VDTM has partnership opportunities available for the 2019 NY Times Travel Show in January 2019. If you are interested in exhibiting or donating a raffle prize, please contact Sara DeFilippi for more information.

Vermont Tourism in the news.

August Media Coverage

Media coverage about Vermont was as eclectic as our state, and included a visit from Food52 crew to King Arthur Flour and the town of Norwich, TIME’s coverage of amateur astronomers who gather annually near Springfield for night skies viewing, and a stop in Stowe for TV Japan. These articles and more can be found on

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