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This week at Doejo the focus was on social media. After wrapping up our coverage of Social Media Week, we visited a panel that discussed the top five social media mistakes and how to avoid them.

Back in the office the big excitement was Uncrate featuring Bow Truss coffee. An office favorite, Uncrate is a digital magazine known for digging up the coolest, hippest products. See what they had to say about Bow Truss and find out what their favorite roast is here.
Doejo’s Social Media Week Panel: Community Building for Small BusinessesLast week we hosted a panel where Lisa Frame from SoYeahDuh; Johnny Auer and Blake Royer from Jamco Creative; and Michael Salvatore from Heritage General Store came together to discuss their unique perspectives on social media engagement. Top tips include crafting a personal narrative, having transparency, not being afraid of failure and incorporating visuals to reach a larger audience.
The 5 biggest social media mistakes and how to avoid themNot knowing your social targets, implementing a scattered strategy, sharing without listening, putting the wrong person in charge and making poor content choices are the top five mistakes made on social media. ClearEdge Media lead a discussion focused on avoiding these mistakes and growing your social media into a platform that increases brand awareness and successfully generates leads.
Beatport’s CEO on creating valuable social media to improve user experienceBeatport is an online music store that boasts impressive social media statistics. As part of Social Media Week their CEO took the stage to share the best practices for creating content that is sharable, engaging and sure to boost future transactions. Beatport also focused on using social media to cultivate lasting relationships and improve user experience.
Tips from Sittercity, Grubhub and Belly on social media and securing fundingThree Chicago-based super-entrepreneurs came together to explore the best ways to secure funding that is right for your business. These successful startup founders recommend staying local in the initial stages, placing a high value on entrepreneurial talents and choosing people, not a higher valuation, when looking for funding.

Gadget we want: Impress Coffee BrewerThis one-cup-at-a-time travel brewer eliminates paper filters, electric mechanisms, risky balancing acts and fussy coils. The Impress coffee brewer uses a unique two-piece nested design that forces brewing to stop completely once the coffee is pressed. Best of all, Impress takes just three minutes to brew and doubles as a to-go cup that stays hot on the inside and cool to the touch on the outside. Perfect for your Bow Truss roasts!
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