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What do we mean when we use the word coolhunting? We mean innovation, development and knowledge to improve present products and services by advancing the future.

Where coolhunting meets innovation? The sociological point of view represents one of the most appropriate umbrella in order to combine such binomy. As sociologists, we are used to define targets, groups, features and study the behavior of individuals belonging to different groups in relation with the whole society. We correlate this behavior and features with social issues. So, the sociological point of view is able to study and define the patterns of different social groups by defining and studying them inside a defined framework.

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On trends in technology and “the net”.
Change Observer
Design Observer

On trends about design and social innovation.
Brain Pickings
A nice blog on creativity and a personal source of inspiration.
The department of Centre de Cultura Contemporània in Barcelona dedicated to research and innovation in culture sphere.
Don Tapscott
author of Wikinomics: How Mass Collaboration Changes Everything?
Bruce Nussbaum
my main source of information on Design Thinking , Co-creation and Innovation.

Manuel Castells
one of the best sociologists that analyses the impact of new technologies and internet in society.

José Manuel Pérez Marzabal
the first person who told me about internet, new technologies, social media and trends.

Amalio Rey
strongly recommended for his clear speech and ideas.
Editor#001 - Emma Pivetta

Emma Pivetta is a Sociologist specialized in projectmanagement, analysis of trends and research for design.

She’s been working in several projects related to EU funding schemes for R&D, healthcare, technology transfer projects, trends analysis, innovation and design thinking for customers around Europe.
Emma taught techniques for fundraising campaigns for the Political Scientist and Sociological Association in Catalonia and she has published several articles about sociology, trends for technical devices introduction into the market and international issues. Emma has also participated as a speaker in conferences and seminars related to innovation, trends and EU policies.

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