What do we mean when we use the word coolhunting? We mean innovation, development and knowledge to improve present products and services by advancing the future.
Where coolhunting meets innovation? The sociological point of view represents one of the most appropriate umbrella in order to combine such binomy. As sociologists, we are used to define targets, groups, features and study the behavior of individuals belonging to different groups in relation with the whole society. We correlate this behavior and features with social issues. So, the sociological point of view is able to study and define the patterns of different social groups by defining and studying them inside a defined framework.
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