Simas & Associates, Ltd. Newsletter | April 3, 2015 | Volume III, Issue 4
Firm Announcement

Time to Make Mobile-Friendly

Sacramento, CA - On April 21, 2015, Google is overhauling its search engine algorithm. In so doing, its main focus is to increase the weight provided to webpages and websites that are mobile-friendly. As a result, Simas & Associates, Ltd. is working with its Search Engine Optimization (SEO) partner, Propecta, to make its website and online properties, mobile-friendly.

"I was actually working with another marketing vendor who pointed out that our website was not yet mobile-friendly," explained Justin D. Hein, Managing Attorney of the law firm and Sacramento Office. "When he said so, I got a little defensive, believing this to be nothing more than another marketing pitch. In my mind, I was thinking the effort to make websites mobile-friendly was archaic - most everyone has over-sized mobile phones and tablets anyway, and the normal website would be what would display on them. However, after a bit of research and talking to colleagues connected to the web development world, I realized how prescient this advice had been."

What is a mobile-friendly website? In its most basic definition, it means a website that looks good on your mobile device. However, what it is now known to mean is a website that adjusts in its appearance depending upon how it is being accessed - from a 60 inch 1080 p flat panel LCD monitor to a 1" by 1" limited-minutes cell phone. And that is what Google's new algorithm is attempting to judge. Thankfully, it’s pretty easy to find out how they are judging. Just run your website through Google’s Mobile-Friendly Test page.

"Another method of checking your site is to search for it on your mobile device," explained Hein. "If the result bears the label, 'mobile friendly', then you’re apparently already making the grade."

Advanced users are also encouraged to run their site through Google’s Mobile Usability Report - found within their Google Webmaster Tools - to find out for certain how mobile-friendly they are and how much more mobile-friendly they can be through any of Google's relevant recommendations that will improve mobile use. Furthermore, companies using android apps also need to be conscious of the changes as well - SEO companies are recommending getting the app's contents deep-linked and indexed as soon as possible.

Many industries hyper-sensitive to SEO had already taken the necessary steps to make their websites mobile-friendly when Bing added more weight to mobile-friendliness to its rankings. So, for some, this is just more of the same. However, for some with web properties with long-standing dominance of particularly valuable search terms, this change from google could be business-shattering. Hence the advanced notice.

"Google's not selling any 'fix' for you to solve this problem," explained Hein. "So, the conspiracy theorists lose a little credibility. Rather, this looks like a legitimate upgrade to the search engine experience for users. And as such, it is up to the market participants to respond."

Simas & Associates, Ltd. hopes to have its mobile-friendly website up-and-running in the next week or so. Furthermore, it is already looking at steps to take to tackle the next aspect of being mobile-conscious - their email correspondence.
For more information on our client services, please visit our website at
Staff Announcement

Simas & Associates, Ltd. Becomes Sponsor To Paso Robles Youth Baseball

Paso Robles, CA — It is spring time and the smell of pine tar is in the air.

This year, Simas & Associates, Ltd. felt the itch and decided to contribute to a good cause, sponsoring the local non-profit youth baseball league, the Paso Robles Youth Baseball League. In exchange, the firm gets signage on the local baseball field's fence and logos on the team-issued wind-breakers.

Steve Simas will even be serving as a coach. Good luck to the... Cardinals? Yes, even as a lifelong Dodgers fan, Steve will stomach wearing cardinals red throughout the spring and summer. Even after they have ended the Dodgers post-season the past two years.

Oh well; better than the Cubs! Play ball!
Client/Vendor of the Month
Carmel Neuroscience

19 Upper Ragsdale, #110
Monterey, CA 93940
P: 831-241-6796
F: 831-901-3973

Carmel Neuroscience offers a variety of the most effective and advanced treatment methods available today for mood disorders such as depression and anxiety. Mood disorders are often associated with chronic medical conditions, such as chronic pain, breathing difficulties, or Parkinson’s disease.

Specializing in mid- to late-life individuals who have tried and failed to find relief, Carmel Neuroscience serves as a beacon of hope. The wide range of solutions we provide includes traditional psychiatric diagnosis and treatment, genetic testing, transcranial magnetic stimulation (TMS), and mindfulness-based psychotherapy.
Simas & Associates, Ltd. appreciates serving as Carmel Neuroscience's attorney since 2013.  If you would like to be featured as our law firm’s “Client/Vendor of the Month,” please contact us at
Featured Agency Announcement

Gov. Brown Issues Executive Order Imposing First Mandatory Water Restrictions to Deal With Drought

Sacramento, CA — Gov. Jerry Brown on Wednesday ordered mandatory water use reductions for the first time in California’s history, saying the state’s four-year drought had reached near-crisis proportions after a winter of record-low snowfalls.

Mr. Brown, in an executive order, directed the State Water Resources Control Board to impose a 25 percent reduction on the state’s 400 local water supply agencies, which serve 90 percent of California residents, over the coming year. The agencies will be responsible for coming up with restrictions to cut back on water use and for monitoring compliance. State officials said the order would impose varying degrees of cutbacks on water use across the board — affecting homeowners, farms and other businesses, as well as the maintenance of cemeteries and golf courses.

While the specifics of how this will be accomplished are being left to the water agencies, it is certain that Californians across the state will have to cut back on watering gardens and lawns — which soak up a vast amount of the water this state uses every day — as well as washing cars and even taking showers.

State officials said that they were prepared to enforce punitive measures, including fines, to ensure compliance, but that they were hopeful it would not be necessary to do so. 

“We are standing on dry grass, and we should be standing on five feet of snow,” Gov. Brown said. “We are in an historic drought.”
Featured Blog Entry
California's Two Salesperson Overtime Exemptions

All employers' mindsets in California should be that it must pay all of their employees overtime. Employees who work in excess of eight (8) hours per day or in excess of forty (40) hours per week are entitled to 1.5 times their normal hourly pay,(i.e. â€œtime and a half”) for that additional time worked. (Labor Code section 510(a).)

There are several, specific, limited exceptions to that rule in California. These exceptions make the employee's additional time exempt from overtime. This particular blog post will be zeroing-in on two overtime exemptions applicable to salespeople in California. 

To keep reading this entry, please click here:
California's Two Salesperson Overtime Exemptions. For more blog entries from our attorneys and legal staff, please visit our law firm’s official blog – Wit of Mandate.
Word of the Month


An act, often a crime, involving unjustified threats to make a gain or cause loss to another unless a demand is met. It is a form of coercion involving threats of physical harm, threat of criminal prosecution, or threat of revealing defamatory or embarrassing-but-true information. It originally meant payments rendered by settlers in the Counties of England bordering Scotland to Scottish chieftains in exchange for protection from Scottish thieves and marauders. Although the two are thought to be synonymous, extortion is the taking of personal property by threat of future harm, whereas blackmail is the use of threats to prevent another from engaging in a lawful pursuit to cause a loss or cause a profit. Some jurisdictions distinguish it further by requiring blackmail to be in writing.

For more terms related to our practice areas, please visit our law firm’s glossary at - Glossary.
Upcoming Calendar

April 3 - Passover Begins

April 5 - Happy Easter!

April 6 -
The Masters. Also, MLB Opening Day, and the NCAA Men's Basketball Championship game. And The Barristers' Club of Sacramento Presents Its Annual Motion for Summary Judgment Seminar.

April 7 - NCAA Women's Basketball Championship game.

April 8 -
Schwartz-Levi Inn of Courts meeting.

April 9 - Winston Churchill Day.

April 15 - Happy Tax Day!

April 16 - Holocaust Remembrance Day. And the SLO County Bar Association has a
CLE event on mental illness.

April 20 - Patriots' Day.

April 21 -
Kennedy Inn of Courts meeting.

April 22 - Happy
Administrative Professionals' Day! And Happy Earth Day!

April 23 - Take Your Daughter to Work Day.

April 24 - Happy
Arbor Day!

April 25 - World Penguin Day.

April 30 - Sonoma County Bar Association presents a
CLE event on valuating wine collections.

May 1 - Happy May Day!

And a Happy Birthday to
Sharon Cain
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