Finally, we have user numbers that make it possible to do some creative split-testing on a regular basis. We've been waiting for this for a long time and now it's set up.

This is our first test:

I know, it looks pretty boring, and should just act as a baseline for future tests to improve upon. Most of our traffic comes in through our hashtag pages and we're looking for ways to get users to subscribe to our retention channels. In this test, we just want to see if people rather click on links to our Facebook or our Twitter page.

The call to action appears when people scroll down about 400 pixels and we only change Facebook/Twitter for the two options. 

Any ideas for future tests? We'll give you credit! :)
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This is part of my series "What I Learned Today", where I try to make reflecting a habit and share one short, personal learning a day. You can sign up here, or have a look at the archive.
Copyright © 2016 Jan König, All rights reserved.

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