Is this email not displaying correctly?
The Newsletter opens best in the browser using 'Google Chrome' rather than email.
If you are using email, please ensure you right-click on 'download images' at top of email.

View it in your browser.
Know Before
You Sow

Always ask if the seller of your seed is a member of the ASF to ensure you Know Before You Sow 

Information Flyer 

Smart from the Start Checklist

 In This Month's Issue...                          

ASF Seed Business 2016 & Training Day

Seed Business 2016 Exhibitors

ASF New Member Announcement

Latest News from ABCA

ISF World Seed Congress 2016: Highlights Report

Seed Coating Technologies

Feed Digestibility - What's it all about?

Project Harvest July 2016 Report now available

Weekly Australian Climate, Water and Agricultural Update

The Crawford Fund 2016 Annual Conference, 29-30 August 2016

Asian Seed Congress 2016 - Early-bird registration open

New Zealand Grain & Seed Trade Association Annual Conference - October 2016, Brisbane

Program Management for Plant Breeders

 ASF Seed Business 2016 Convention & Training Day                            

23 August - 25 August 2016 (inclusive)
Rydges Melbourne, VIC
The ASF Seed Business 2016 Convention kicks-off next week in Melbourne with the Seed Industry Training Day being held the day before on Tuesday 23 August 2016. Attendance numbers are looking great with over 65 people registered for the training day and over 100 people for the Seed Business Convention.

This year the ASF has lined up several exciting speakers who will engage and inform delegates on various topics such as innovation - why we need it and the key challenges affecting the food industry; social media in Australian agriculture and why you should care; seed warehouse management and tips for your business; and the freight and logistics sector of the seed industry.

The Convention & Training Day will be held at Rydges Melbourne which is sure to impress with lots of natural light and a great location within the CBD area of Melbourne where delegates and partners will be able to explore the city and see the sites.

The ASF is happy to announce the following Convention Sponsors for 2016:

We look forward to welcoming delegates, members, sponsors, partners and exhibitors to Seed Business 2016 in Melbourne!

If you are interested in being an exhibitor for Seed Business 2017 please contact Alysha Lockley on 02 6282 6822 or email

 ASF New Member Announcement                                                             

The ASF would like to announce the following new member to the membership for the 2016/17 period:
  • EcoFibre Industries Operations Pty Ltd
EcoFibre Industries is involved in plant breeding. More information about this company can be found at their website at

A full list of members can be found on the ASF website - drop-down menu from the membership tab at

 Latest News from ABCA                                                                          

The ASF is a member of the Agricultural Biotechnology Council of Australia (ABCA).

For the latest news on Agricultural Biotechnology including the following articles, please click on the website link below.
  • INT - Scientists fail to understand GM opposition
  • AUS - Farm policy at risk in fragile parliament
  • AUS - WA Labor clarifies GM crop policy
  • AUS - WA GM repeal bill progress
  • AUS - WA labor reconsidering GM position
  • AUS - Poor communication to blame for slow uptake of GM food
  • AUS - New technology uptake: about attitude not science
Source: Agricultural Biotechnology Council of Australia (ABCA) - Latest News (2016).

 ISF World Seed Congress 2016: Highlights Report                                 

Please see below short message and link to download the International Seed Federation (ISF) Seed Congress 2016 - Highlights Report for your information:

It was only two months ago that we bade farewell to the Uruguayan resort of Punta del Este following a successful World Seed Congress. 

Looking back on the intensity of those five days in May, it seems inconceivable that the knowledge imparted, the experiences shared and the points debated could ever be captured in one report. However, in the Highlights Report we have tried to do just this.

Here you'll find all the Opening Ceremony speeches, summaries of the open meetings and the General Assembly.

Once again, I thank you for joining us in Uruguay and I look forward to welcoming you to Budapest in May 2017.

Michael Keller
ISF Secretary General

To download the World Seed Congress 2016 Highlights Report - Click here

Source: ISF World Seed Congress 2016: Highlights Report. 28/07/2016

 Seed Coating Technologies                                                                       

Continuous improvement in agriculture means that nothing ever stays the same, this is certainly true for seed treatments and coatings. At Centor Oceania our aim is to stay ahead of the curve in terms of coating developments for materials, equipment and analytics. Over the past few years we have introduced into our laboratory the most relevant and latest technologies for seed coatings. The Heubach dustmeter for measuring fine dusts given off by treated seed means we have been able to develop highly effective polymers, as well as assist customers with their application regimes. The lab flowmeter was an in-house development to accurately measure seed flow for small samples of coated seed. Complimented by a plantability test stand that utilises the SeedSense monitor for precise measurement of seed placement under a variety of conditions, all this is just part of a larger picture.

The real trends in the seed coating market have been towards low dust products which help improve safety for all those handling the seed but also means the effectiveness of the seed treatment itself is maintained. Once filmcoating was just the addition of colour to treated seed, now the seed not only has to be identified as treated, it needs to look good to reflect the quality of the seed genetics, to flow freely through processing and planting equipment and increasing add to the overall performance of the seed once planted. Developments in the functionality of seed coatings now include addition of nutrients, growth promotors, water absorbents, defence activators, mutualistic agents and biologicals.

Biological products are another rising star which offer a more environmentally conscious approach to seed protection and plant growth, and can often be cheaper than their chemical counterparts. No longer bound just to legumes with the application of rhizobia but a whole raft of biological products suitable for all crops types are emerging. Some of these products work in the rhizosphere of the plants, other work inside the plant itself helping to regulate and process various nutrient pathways.

For those who handle seed stocks, or have a hand in seed breeding there are new technologies to assist in these areas also. Non-destructive tests can be carried out on a device which can measure the chlorophyll content of most seeds and determine from the data how mature the seeds are. Also some specialist equipment can perform a multi-spectral analysis of seed to determine a wide range of features and can even be taught to look for specific known differences between seeds. Measurements can be as simple as size, shape or colour, and complex as to how much fungi may be present on the seed, or for rice, how chalky it is. It can even be used to see how effectively seed has been covered during a treatment process.

The scale and cost of equipment has been steadily decreasing, meaning that more and more technologies are finding their way into areas that wouldn’t have considered them before. A new product just entering the market uses flow cytometry to analyse pollen, sorting dead from live in just minutes. This type of equipment use to fill a room and require major investment, the latest machine will fit, and run, from the boot of a car. Indeed by simply switching a chip the same equipment can be used to analyse bacteria and again sort living from dead, this offers some great versatility when working with fermentation processes.

Anyone interested in germination speed but who doesn’t want to wait a long time for results, or wants more data points for an improved G50 number would want to see how the oxygen sensing VIM equipment can produce these results based on seed respiration.

All in all there is progress being made in all parts of seed technology and the pace of change shows no sign of slowing down. For those able to embrace this change and continually move forwards it is an exciting time. 

 Feed Digestibility - What's it all about?                                                    

Feed digestibility is one of the most useful measures of feed quality, and refers to the proportion of a feed that can be used to meet an animal’s nutritional requirements.

Consider that an actively-growing grass pasture is 80% digestible, therefore 80% of the pasture eaten can be utilised by the animal with 20% will be excreted as faeces.

Why is digestibility important?
There are three key reasons why feed digestibility is important.

Find out what these reasons are in the below article written by pasture agronomist Jason Lynch.

Feed Digestibility: What's it all about article -
Click here

Source: Pasture Improvement Initiative ' Feed Digestibility - what's it all about'. 09/08/2016 

 Project Harvest July 2016 Report now available                                      

There is an increasing need in Australia's horticulture industry to monitor and gauge consumer perception and behaviour in relation to fresh vegetables.

Colmar Brunton conducts monthly on-line tracking following specified vegetables, monthly trends analysis, and additional ad-hoc projects to assist in this understanding of consumers.

Project Harvest is funded by Horticulture Innovation Australia Limited (HIA) using the National Vegetable Levy and funds from the Australian Government.

Contents in this report
- Broccoli
- Chilli
- Lettuce
- Sweet Corn
- Green Peas
- Kale
- Leek

To download the full report for July 2016 -
 Click here

Source: AUSVEG Limited. 'Project Harvest consumer research'. Email Alert. 12/07/2016

 Weekly Australian Climate, Water and Agricultural Update                   
The Australian Government Department of Agriculture and Water Resources has issued a 'Weekly Australian Climate, Water and Agricultural Update' for your information and consideration. 

This report contains information previously published in the Australian Climate and Agricultural Monthly Update. By combining the weekly and monthly updates it has allowed for improved access to up-to-date climate, water and commodity information in a single report. 

Report Information (11/08/16) - Click here

Source: Australian Government, Department of Agriculture. ''Weekly ABARES report'. 11/08/2016  

 The Crawford Fund 2016 Annual Conference, 29-30 August, ACT        
The 2016 Crawford Fund Annual Conference is titled 'WASTE NOTE, WANT NOT: The Circular Economy to Food Security'.

The conference, to be held in Canberra on 29-30 August 2016, has eminent international and Australian speakers who will address a broad range of food loss and waste issues and solutions, with innovative case studies of impact along the field-to-fork value chain and beyond.

We have included presentations directly related to the role of supermarkets, the private sector and on the management and reuse of waste.

Registration is now open - please see our website for further details:

Download the Crawford Fund 2016 Annual Conference Flyer - Click here

Source: The Crawford Fund 2016 Annual Conference Promotion. Email Alert. 19/08/2016

 Asian Seed Congress 2016 - Early-bird registration open                      


Early-Bird Registrations are now open for the 
2016 Asian Seed Congress

As there are limited number of booths and trading table, Register now!

Registrations can be made by visiting

Should you require any assistance with the registration, please contact the APSA Secretariat at

Source: The Asia & Pacific Seed Association (APSA). 01/06/2016

 New Zealand Grain & Seed Trade Association Annual Conference -    
 October 2016, Brisbane 

The New Zealand Grain & Seed Trade Association (NZGSTA) is holding its 2016 Annual Conference from 19 - 21 October at the Hilton Hotel in Brisbane.

*ASF Members have been given a special discounted rate to attend and/or exhibit at this Conference.

A list of speakers that have agreed to be part of the NZGSTA Conference include:
  • Prof Robert Henry, University of Queensland: “QLD tropical agriculture, market overview and trends”
  • Stephen Blair, New Zealand Trade and Enterprise - Trade Commissioner: “CER & possible SEM, what it means for the Seed Industry businesses”
  • Peter Langridge, University of Adelaide: “The role of biotech in the seed industry. Is GM an option & what are the benefits and risks?”
  • Michelle Broom, Grains & Legumes Nutrition Council: “Diet fads and impact on grains sector”
  • Bill Fuller, Australian Seed Federation: “Australian Seed Industry Update”
  • Greg Fraser, Plant Health Australia: “Keeping unwanted organisms, pests & disease out. PHA management of biosecurity and response”
  • John Randall & Kath Hurr, NZ Ministry for Primary Industries: “Seed Import & Export issues”
Popular field trips include a visit to a prawn farm and a rum distillery near the Coast.

For registration information, payment details and a full list of speakers click on
 NZGSTA Registration 2016 Australia or email Tricia Radford at for more details.

 Program Management for Plant Breeders                                                

Please see below message from The University of California (UC) Davis, Seed Biotechnology Centre for your information and consideration:

We are now filling the few remaining spots for the upcoming course Program Management for Plant Breeders (PMPB).  PMPB is a short course offered since 2013 and extremely well received by the plant breeding community.  The participants and their employers provided very positive feedback and testimonials.
The 2016 PMPB will be held in Davis, CA, September 20-22, 2016
The course objective is to enhance the management skills of professional scientists who are leading and directing plant breeding and laboratory programs in modern agricultural research and development programs of agribusiness companies and the public sector. Some of the topics include:
  • Understanding where your plant breeding or research program fits in the overall strategy of the organisation. Establishing a vision and goal for your program and defining your key strategies and capacities.
  • Comprehending the financial aspects of your program. Managing budgets, expenses, capital projects and period reporting. Reading and understanding a financial statement and managing your resources within the goals of your organisation.
  • Leading and managing people towards a common goal. Learning the principles of effective hiring, retention, evaluation, promotion, training, mentorship and motivation. Handling difficult situations using conflict resolution. Dealing with and embracing change and creating a culture of innovation.
  • Creating effective and efficient programs. Understanding the principles of work flow, scheduling, safety, and legal compliance. Learning issues surrounding intellectual property and contracts, treaties and agreements.
The format includes interactive delivery with lectures and problem solving. The curriculum and material was developed specifically for this course. Lead instructors include industry experts: Fred Bliss, Tom Francis and Rale Gjuric.
For questions or additional information, please contact Sally Mohr at or at 530-752-5775, or visit

Click on ads to visit company website

The Australian Seed Federation accepts no liability of any form or loss, damage or harm of any type however caused by the opinions expressed, and/or advertisements included in the Seed Business E-News. All design material in the E-News is copyright and is protected, and cannot be reproduced without the permission of the Australian Seed Federation.
Copyright © 2016. Australian Seed Federation Limited, All rights reserved.

Alysha Lockley | Business Services Manager | Australian Seed Federation
PO Box 3572 | MANUKA ACT 2603 | 1/ 20 Napier Close | DEAKIN ACT 2600
Tel 02 6282 6822 | Fax 02 6282 6922 | Web |