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Hello, bonjour, guten tag or hola, <<First Name>>!

Imagine you're at a networking event, and you meet someone who appears to have the potential to help you advance your career. When you strike up a conversation with them, you learn that they are, in fact, senior decision-makers at a company that would be perfect for you to work for. Business cards are exchanged, and you agree to stay in touch. A few weeks later, you follow up with an email and invite them to coffee. They respond that they're sorry, but they're way too busy. Quite frankly, you are disappointed.

You've just experienced two different kinds of biases—perception bias and confirmation bias.

Perception bias is the tendency to see things in a certain way, often based on our own experiences and beliefs. Despite the lack of proof, you saw the person at the networking event as someone who could help you advance your career.

Confirmation bias is the tendency to interpret information in a way that supports our preconceptions. Since the person was a senior decision-maker at a company you'd love to work for, you assumed that they would be willing to help you.

Biases occur unconsciously—we're not even aware that we're doing it. Perception and confirmation bias might not seem like a big deal in this example, but there are over 185 biases that affect our relationships with others, both personally and professionally.

In this month's edition, I invite you to become more aware of some of these biases. Only then can you mitigate their impact on your interactions with others.

Enjoy the read!

How Unconscious Biases Influence Your Customers' Decision-Making Process

You'd like your customers to make decisions that are logical, rational, and in their best interest. But the truth is, they often don't. Why? Because they're influenced by unconscious biases - mental shortcuts that lead them astray without them even realizing it.


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25 Things You Cannot Expect From Your Customers

Do you think your customers should be understanding, easy to work with, and grateful? You are not alone. But the harsh reality is that customers are human beings (just like us), and as such, they come with their own set of baggage and quirks.


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The one bias that can be detrimental to your success

We all have it—a cognitive quirk that predisposes us to pay more attention to negative information than positive information.


WATCH »

Your prospects or clients come with their own set of filters

They use these filters to process information, but they can distort the way we see the world and make it difficult to understand your perspectives.


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I am biased, and so are you! Accept that we all have unconscious biases


Bias is part of being human, but we can't tackle it if we don't acknowledge it. Take the Implicit Association Test (IAT) to become more aware of your own biases.
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SPEAK EASY – Connect with every conversation


Whether you are a Sales Professional, Entrepreneur or Manager, Speak Easy is your essential playbook to unlocking the potential that lies in every conversation.

MY REVIEW »   GET IT HERE »

The Work Before the Work – The Hidden Habits Elite Sales Professionals Use to Outperform the Competition


In today's business world, success is often determined by what you do before you even start working. Reading "The Work Before the Work" is a no-brainer for anyone in sales (or any other profession, for that matter).

MY REVIEW »   GET IT HERE »

Sylvie di Giusto SPEAKERS ACADEMY Scholarship


Throughout my career as a keynote speaker, the National Speakers Association and its members have greatly influenced my success and I am eternally grateful for the knowledge, insights, skills, and business advice I’ve gained. Being able to now pay forward and pass along what I have gained to future generations of speakers is a privilege and I’m humbled to help a new group of speakers get started in their speaking careers with this new scholarship.


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Global Speakers Federation


The Global Speakers Federation's mission is to unite, develop and support currently 17 Speakers Associations around the world in order to elevate the speaking profession. I truly appreciate the opportunity to continue my journey as a servant leader as a new board member of the federation and so honored for the trust of the National Speakers Association to gift me with this role, a responsibility I don't take lightly. ⁠


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Are you a meeting professional?

From the registration area to the exhibit hall, to the breakout sessions and main stage speakers, meeting professionals are the "Directors of First Impressions" for the events they host. If you want to find out how first impressions can make or break your event, join us at the MPI Greater Orlando Chapter.

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Are you an experienced speaker?

Being a speaker is hard. It's lonely, scary, and at times it can feel like you are the only one who has ever had this idea, let alone done anything about it. That’s why the NSA Colorado Retreat for Speaker Excellence brings together a group of eight successful speakers for a 4-Day Mastermind Retreat that I have the pleasure to facilitate. Application is now open until October 14th! Hurry up if you'd like to join.


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20 YEARS OF CORPORATE EXPERIENCE DISTILLED IN ONE FEMALE INTERNATIONAL KEYNOTE SPEAKER SPEAKING PROFESSIONALLY AROUND THE WORLD FOR 10+ YEARS

As an international keynote speaker for corporations, associations, and the public sector Sylvie di Giusto works with professionals from all over the world who place great importance on themselves and their company’s brand, image, and reputation.


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CONTACT SYLVIE

Sylvie di Giusto LLC
8635 W Hillsborough Ave, #483,
Tampa, FL 33615

Phone: +1.917.727.0619
e-Mail: hello@sylviedigiusto.com

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