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EVOLUTION OF FORMULA EXPERIENCES INTO KAIZEN AUTOSPORT

  • Peter Heffring and his team started in Jan 2018 initially to focus on offer driving experiences in prototype and Formula cars.
  • Over the past 18 months, Formula Experience has held over 20 experience days with 300+ drivers.
  • Towards the end of 2018, interest and demand grew for Formula Experiences to expand its offerings to include racecar rentals and an accredited racing school.
  • By January 2019, the company was getting even more requests to add more driving options, so Kaizen Autosport was born to offer these new services. 
  • As Kaizen Autosport now enters the 2nd half of 2019,  there are 6 different ways to get on track at VIR:
  1. Driving Experiences for Individuals, Groups, & Corporate    
  2. Arrive & Drive Rentals with over 15 Sportscars & Racecars      
  3. Kaizen Driving Club that gives customers access to all its cars with multi-day track packages 
  4. Racing School Accredited by SCCA, SVRA, & NASA Mid-Atlantic on Sept 17th/18th and Nov 2nd/3rd  
  5. Driver Development & One-on-One Coaching
  6. New for 3rd quarter 2019 is Exclusive Track Experience Days on August 16th and Nov 11th 
For more information and booking, please visit:  www.kaizenautosport.com
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VIRginia International Raceway · 1245 Pine Tree Road · Alton, VA 24520 · USA