...in this issue...
- Leaving a legacy: a tribute to Stephen Covey
- Is your turnover under $700k?
- What I've been up to
- Sustainable business
- Accelerate your success
- Marketing tip
- Business Mentors NZ
- Quick and Easy (2 tips)
- Upcoming webinars & workshops
Leaving a legacy
Hi <<First Name>> and welcome to our 'what legacy will you leave' newsletter.
My article this month is a tribute to Stephen Covey who died in July from complications following a cycling accident. I’m presuming you’ve all heard the name and may be saying to yourself – so we all have to go sometime and 79 was a great age. But I want to mark his passing because I think of him with gratitude for who he was and what I learnt from him.
He was well established as a self help personal development guru when I happened upon him. His business was at the time merging with Franklin to become Franklin Covey, one of the world’s largest professional/personal time management specialists in the world and I bought into the system for managing my time based on what was most important to me….. My personal/professional development kicked in seriously as a result and hasn’t stopped since. On average, I spend 12% of my earnings on personal and professional development and there is no doubt in my mind of the benefit that I, my clients, my family, friends and colleagues receive.
It’s probably thanks to Stephen that ... [read the full article here].
Is your business turnover less than $700k?
Because I moved a prospect for this programme to the NZTE funded programme (ask me what that is!), that means.......there’s still one place left........... and it could be you moving your business to the next level.
I work with business owners helping them get their business to the next level – whatever that is for you. From $100 – $500k or $500 to over the $1m, from $1 – $5m or $5 – $10, $15 or $20m.
What I’ve learnt is that for things to change first I must change and it’s that mental shift that must come first.
Many business coaches are really great at the tactical stuff – I use them for that too. But as a friend was sharing with me last night, paying for the tactical before the mental and strategic work is done is usually a very frustration exercise and doesn’t usually result in the significant leap you’re looking for.
That’s why I say ...
Whilst you work with me we will be working on 5 things simultaneously:
1. Clarifying Your Goals, direction and purpose
2. Strategising Your Actions
3. Upgrading Your Skills
4. Optimising Your Environment
5. Mastering Your Thinking
What I've been up to
Settling in my new clients who have taken up the offer of the Turnover Increase Programme and enjoying getting to know them and their business challenges and opportunities. The TIP programme is not for the faint hearted as a couple of the enquirers found out. You have to be willing to learn and grow personally and well as professionally and to rethink your offering to the market. I don’t believe the principles of doing business change but the tactics, products and offerings must adapt to the new online world.
How to Create Hunger in Your Prospects...and have them take a step close to becoming a customer or client, whilst adding value.
If you've been following me for a while, you know about Free Added Value products and Easy entry Products. These are great ways to have your prospects take the next step towards being customers. Its part of the process of stepping them through the gap between where they are in their life and business and where they want to be.
It's in the gap that hunger and desire for what you offer can build.
The big question is, how do you create that hunger and desire in your prospects and have them trust you a little more? Here are some ideas!
Create the Gap
In your sales process, you want to create the gap. You want your prospects to connect to their pain about their current situation. If they don't feel and face it, they'll never take steps to improve it.
As your prospects move through that tension inside themselves, it can be uncomfortable. But it's also a magical place, as they realize the possibility of what they can accomplish.
This is the ‘hunger’ and you have to be willing to let them feel that tension. That doesn't mean that you leave in pain.
Give Them Some Immediate Ways to Start Closing the Gap
Create Free Added Value Products and Easy Entry Products that give valuable information. To get some help with these – send me your question and I’ll answer it.
Marketing’s job is to do 3 things:
1. Get the attention of your ideal prospect
2. Help them understand their need or want
3. Make the next step easy.
Quick and Easy
I found these two great tools I wanted to share them with you.
Here's two free tools you can use to create cool graphics and pics for your e-zine, brochures, and website.
At picmonkey.com you can write on one of your photos and create cartoons or illustrate a point.
At quozio.com you can create a graphic with any quote (yours or someone else's). I made the ‘quote’ above with quozio in about 3 seconds flat.