...in this issue...
- What I've been up to
- 5 tips for attracting higher paying clients
- Marking Tip: Focus on quality, not quantity
- Increase your profit programme
- GenUp Leadership training
I keep hearing that we need higher wages in NZ - and that businesses cannot afford to put their prices up because of the competition. It's my experience that when the product or service offered is quality backed by a reputation for delivery that it is possible to charge top dollar. Then business can afford to pay higher wages. The cycle has to start with businesses focusing on quality.
With this idea in mind I thought this checklist of 5 tips for attracting higher paying customers/clients and charging what you are worth might be useful. You can download it here
5 tips for attracting higher paying customers/clients
Tip #1 for attracting higher paying clients or customers:If it does not represent your ‘value’ get rid of it
You don’t need to have been in business any great length of time in order to begin attracting higher paying clients. But what you must do is think, act and believe in new ways that represent your value to your higher paying client. Your work space is a physical representation of this. Which means it’s critical that your surroundings set the stage for greater success, helping you to feel confident that you’re worth, what you’re charging. Anything that does not do this must be cleared away. And that includes a cluttered looking desk. Clutter or piles of unfinished work sends a message of lack of time, resources or efficiency. That’s not something people associate with value.
So, what’s on MY desk?
My laptop, mobile phone, weekly productivity planner and the file I’m working on right now.
If your work space is a mess, grab a box, the recycling bin and a shredder and get busy getting rid of everything that isn’t high-end!
Marketing Tip: Focus on quality, not quantity
Quantity marketing is the flyers and junk mail we get in our letter boxes which if you are like me goes straight into the re-cycling. Actually I’ve asked my postie not to deliver it any more. Quality Marketing is delivering useful, timely information, pre-sales service, or helpful introductory trials or offers that connects with a recognised or unrecognised need in your prospect.
Increase your profit programme
If you set some stretch goals for 2013 that included increasing your profit and you need a tested plan to achieve this...
... you can still register for this programme!
increase your turnover by up to 191% over 6 – 9 months
increase your referral and repeat business by up to 49%
increase conversion by 22% or more
All percentages are taken from an actual client so I know they are real and possible for you to achieve.
Being filled up with inspiration at the GenUp Leadership Training with 22 young leaders
18 - 21 January, 2013 | Whatipu Lodge Auckland New Zealand
And finally celebrating the completion of school years with Ivor and Tui both gaining NCEA Level 3 and UE. I’m a very proud and grateful Mum. Ivor on left and Tui on the right.